Ann's No Bullshit Marketing

In this special edition episode of Marketing Mums, Ann and Anastassia share how you can be the expert in your field, and how you can show that expertise through social media. Be the expert - you know the most and are the most knowledgeable about what you do! Always learning - staying cutting edge on the latest and greatest in your industry Social Media - what you share matters, make it count Blogs...

LinkedIn, Facebook, Instagram, TikTok … the list goes on. In this episode of Marketing Mums, Ann and Anastassia answer the big question when it comes to social media: Which social platforms should your business be on? They share which platform is best based on your business. Additionally, they share tips on how to make the most of your chosen social media platform.  Today's actionable item is to c...

Small businesses across the country are struggling to find and keep employees. These same businesses have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques. Interested...

In this episode of Marketing Mums, Ann and Anastassia cover customer pain points and how to address them. In business, a pain point refers to a specific problem that your products or services solve for prospective customers or clients. Understanding and identifying potential customers' pain points are critical to tailor your sales and marketing practices. How to come up with your list of pain poin...

In this episode of Marketing Mums, Ann and Anastassia cover all types of content management: blogs, books, podcasts, videos, and more. They also share how to repurpose content across all platforms. Today's actionable item: Creating spreadsheets.  Create a spreadsheet with various ideas for content to help with future planning and publishing. Spreadsheets help wit  creativity, covering your pain po...

In this episode of Marketing Mums, Ann and Anastassia discuss community management. They share different ways to connect with your community - both online and in person.  Today's actionable item: Go and find your industry hashtags. Think about what hashtags really matter for your industry and use them. They're a powerful tool for your business.  Looking for help on finding your industry hashtags?...

In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials.  Today's actionable item: create a template. Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews an...

In this episode of Marketing Mums, Ann and Anastassia address social media marketing. They share tips and tricks to optimize your engagement on social media - including what social platforms are the best for your business and what time of day to post. They also explain engagement: how to follow up on posts to overall enhance your brand. Today's actionable item: look at your insights. Each social m...

Digital marketing changes by the minute. Here's what to expect in digital marketing in 2022. In this episode of Marketing Mums, Ann and Anastassia discuss their digital marketing tips as we begin the New Year. They share how to connect with your customers on a more personal level, increase online engagement, and the importance of creating captivating live content.  Today's actionable item: Choose...

In this episode of Marketing Mums, Ann and Anastassia break down email marketing. They share how to fight subscriber forgetfulness while increasing mailing list numbers.   Today's actionable item: create twelve email subjects. Start now - consider what emails you're going to send over the next twelve months and create their subjects. Remember big and small holidays including Christmas, Thanksgivin...

In this episode of Marketing Mums, Ann and Anastassia cover everything about Search Engine Optimization. First, they define Search Engine Optimization - the term is often thrown around but most people have no idea why it's important. They describe the steps to take and the tools to use in order to ensure your business will be found on Google. Ann and Anastassia also cover the difference between Or...

In this episode of Marketing Mums, Ann and Anastassia dive into what truly matters when it comes to websites.  They share how to design a website that is user-friendly while optimizing engagement. Additionally, they break down what makes a good website and how to improve a bad one.  At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are...

In this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business. They share their tips on how to use Google My Business to its fullest potential.  This episode's actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make sure no prior employees or members of your compa...

In this episode of Marketing Mums, Ann and Anastassia dive into digital marketing to help entrepreneurs market their businesses. Together they discuss every aspect of digital marketing, including website basics, social media engagement, reputation and community management, content marketing. Additionally, they break SEO down to the basics and cover your digital marketing needs.  This episode's act...

In this episode of Marketing Mums, Ann and Anastassia share tips on how to know and attract your audience. Successful marketing lies in truly knowing your audience. Go beyond the basics - know the identity of your audience. What are their favorite stores? What type of music do they listen to? What are they doing on the weekends?  At ASMM Digital, our goal is to help our clients understand marketin...

This week on Marketing Mums, Ann and Anastassia dive into marketing.   They discuss how much bigger marketing is than you might suspect. Ann and Anastassia share the seven P's of marketing - Product, Pricing, Promotion, Place, People, Process, and Physical Evidence. Additionally, in this episode, Ann & Anastassia add a new segment - Actionable Item. In this segment, they give you one item you can...

In this episode of Marketing Mums, Ann and Anastassia discuss being intentional with your marketing.  In order to truly master marketing, randomized ads and promotions won't cut it. Intentionally marketing to your audience helps foster a closer bond between brand and buyer. At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to...

In this episode of Marketing Mums, we discuss Getting to the Heart of Your Brand. Too often small business owners are haphazard about the way they market. They throw things up on social media, create a TV commercial, or print an ad based on a promotion they are having without giving any thought to the brand. Your brand is so much more than your logo and your colors. It's the very essence of who yo...

In this first episode of Marketing Mums, Ann and Anastassia introduce the concept of marketing and share how thinking like a marketer can make a big difference in your bottom line.  For five years, Ann Brennan and Anastassia Vangraefschepe have worked together helping local businesses use social media marketing to gain attention for their businesses. In their new podcast, Marketing Mums, they will...

In this episode of Small Business Connections, Ann talks with Jessica Fialkovich. Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries. We discuss: - Mistakes to Avoid When Selling a Business - The Ultimate Guide to Buying a Business - Business Valuation: How Much...

In this episode of Small Business Connections, Ann talks with Cristel Sias, an experienced business coach and consultant that partners with CEOs, executives and solopreneurs to optimize their leadership skills and maximize profit. After more than a decade working in business development, Cristel knows what makes leaders successful and business operations run efficiently. We discuss: - What mistake...

In this episode of Small Business Connections, Ann talks with Annie P. Ruggles, the Founder of The Non-Sleazy Sales Academy. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. We discuss: - What is sales avoidance and how can someone overco...

In this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers. She gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not. Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customer...

In this episode of Small Business Connections, Ann talks with Scott Schober, the President and CEO of Berkeley Varitronics Systems - a 48-year-old provider of wireless test and security solutions.  We discuss: - Why seniors and the elderly are often targeted by cybercriminals and scammers, and what they can do to stay safe. - How cybersecurity has become more important amidst the COVID pandemic wi...

In this episode of Small Business Connections, Ann talks with Brian Johnson, the Founder and Owner of Main & Johnson , a Business Consulting & Coaching company aimed at seeing small to medium-sized businesses thrive.  We  discuss: - An airline analogy and how it pertains to business. - The importance of assessing strategy development. - How to approach the discussion of price with a customer. - Br...