Alt Marketing School

Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel. Keen to kickstart your goal setting and execution in 2026? In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action. Hear from Alexander Pemberton...

Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact. ABOUT OUR TEACHER 👩‍🏫 Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming....

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever. ABOUT OUR TEACHER 👩...

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing Curious about what’s shifting and what’s here to stay in the world of marketing and social media?  In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies. ...

Get your copy of the book at https://customerdriven.marketing In this episode, Fab  shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.  BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Lookin...

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes. ABOUT OUR TEACHER 👩‍🏫 Emma York is a social media trainer, digi...

Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year. ABOUR YOUR TEACHER 💛 Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives vis...

Get your copy of the book at customerdriven.marketing Fab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of modern marketing. If you’re keen to build real, lasting trust as part of your marketing strategy, make yourself a cuppa and tune in. And after that, go and grab Fab's book - DUH. Support the show CONNECT WITH AMS 🤝 Our cour...

Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, and understand the importance of cultural nuances in successful campaigns.  ABOUT YOUR TEACHER 💛 Mags is a Marketing Consultant with 10 years’ expertise in...

We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce. ABOUT YOUR TEACHER 💛 Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a decade of experience helping brands turn scrolls in...

We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales. EPISODE RESOURCES ✍️ Replays available inside the all-access pass: Our course library Check Aggie’s book: click ABOUT YOUR TEACHER 💛 Aggie Meroni is the Founder of W...

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content. Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn ab...

Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns that include all audiences. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Get a free taster class at: amschool.click/accelerat...

Join our Black Friday & holiday season strategy deep dive: click here Access the Seasonal campaign planner:  click here Join Fab as we chat about turning Black Friday from a chaotic last-minute scramble into something you can actually plan for. We'll look at how to set up a proper two-month runway, craft personalised offers that make sense, and build genuine connections with your community, wi...

Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches. Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts, Julia shows you how to make each launch more successful than the last. You'll learn practical ways to juggle multiple launches, keep your audience excited, and...

Join us for a chat with Chenell Basilio, founder of Growth in Reverse , as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced marketers looking to level up their newsletter game....

Join Victoria Cumberbatch as she breaks down the Zone of Genius - your secret weapon for personal and professional growth. She walks us through how finding your genius can help you feel more fulfilled and successful in your work. Victoria gets real about her own journey and shares some handy tips to help you figure out where your genius truly lies. Listen in to learn how to match your work with wh...

Liana Fricker joins Fab to explore what it really means to build sustainability into your marketing, from daily practices to long-term business impact. This episode is a must-listen for founders, freelancers, and teams ready to embed purpose into every campaign. 🎙️ This conversation was originally recorded as part of the Ethical & Sustainable Marketing Accelerator. 🎓 Access a free taster clas...

Join us for a down-to-earth chat with Mercy Abel, a marketer who's passionate about values-driven work. She'll share her journey of staying true to her values while navigating the marketing world. From her work with Unlocked to her experiences with mentorship, Mercy opens up about making choices that feel right both personally and professionally. Whether you're new to marketing or looking to recon...

James Gill shares practical steps to reduce the environmental impact of your marketing, without sacrificing performance. A grounded take on sustainability that actually works. Whether you're just starting out or looking to refine your sustainable approach, this episode will give you real, actionable ideas you can start using today. 🎙️ This conversation is part of our Ethical & Sustainable Mark...

Join our email marketing deep dive:   click here In this bonus episode, Fab chats about email marketing and how it's changing in 2025. We’ walk you through common mistakes to avoid and why email is still such a valuable channel for your business.  You'll learn practical tactics like micro-segmentation, focused newsletters, and working with creators to make your emails more effective.  RESOURCES ✍️...

What does accessible marketing actually look like in practice? Tania Gerard breaks it down — sharing how to create campaigns that include neurodiverse audiences and reflect the full spectrum of human experience. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Get a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 Tania Gerard is an acces...

Let's dive into the world of business funding with Fran Spooner. She walks us through everything from bootstrapping to angel investors, venture capital, crowdfunding, and loans. Whether you're thinking about getting external funding or growing your business on your own, Fran offers a straightforward guide to help you understand your options, evaluate what's best for you, and avoid common pitfalls....

Join our next strategy planning session: click here In this episode, Fab talks about why asking 5 reflective questions is so important for your marketing strategy. She points out that instead of chasing new tools or trends, marketers should really focus on understanding their audience and taking a good look at their own practices.  Fab shares some really powerful questions that can help marketers...

Event strategist and talent connector Lauralee Whyte shares her frameworks for building inclusive, values-led networks, and why visibility means nothing without belonging. Learn how to build diverse, inclusive networks that go beyond tokenism. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Explore the full experience and access a free taster class at: amsch...