The Dave Kittle Show

I hired a virtual assistant in Costa Rica to help book premium PT patients in New York City and he might be better at selling it than I am. I break down what Luis is doing differently, how we trained him, and why his approach is converting skeptical self-pay leads. --- ⏱️ EPISODE BREAKDOWN [00:00] — My Virtual Assistant Sells PT Better Than Me?! [00:40] — Why Luis Stands Out [02:37] — Could He Tra...

What actually makes a PT practice valuable? Dave Kittle, Tony Maritato and Jimmy McKay break down the systems, tech stack, content, recruiting and business model choices that can turn a physical therapy practice from an owner-dependent job into an actual asset. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Tools Not Partners [00:54] – EMR And Res...

Two PT clinics generating roughly $400K in annual revenue sounds interesting until you realize they’re averaging only about $59.70 per visit. The guys break down what a buyer is actually acquiring: staff, contracts, patients, location, relationships or potentially just another job. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Revenue Per Visit S...

What makes physical therapy truly premium? Join the guys this week as they tell all about the patient experience, hiring the right clinicians, cash-pay psychology, premium positioning, direct-mail marketing, and why great clinical care alone may not differentiate your practice. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Paying Changes Commitme...

Why do premium PT clinics keep patients longer? Dave Kittle, Jimmy McKay, and Tony Maritato break down what makes premium physical therapy feel more valuable and why better retention often comes from continuity, certainty, service, and experience. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:51] Pricing Golf PT Concierge Idea [02:09] Could It Sell In...

Should physical therapists expect patient care alone to create wealth? The Breakfast club debate PT salaries, retention, premium offers, business ownership, social media, career fit, AI and why the future value of physical therapists may come from solving increasingly complex problems. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- ⏱️ EPISODE BREAKDOWN [00:00] – PR Slights i...

How do physical therapy clinics turn social media into actual patients? Dave Kittle, Jimmy McKay and Tony Maritato break down 18 million Facebook views, AI-powered content analysis, raw TikTok videos generating PT leads, platform algorithms, engagement, and the simple formula of attention → trust → action. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:...

Why are physical therapists burned out and would more money actually fix it? The Breakfast club debate PT burnout, high-volume practice, salaries, patient load, hiring, clinician expectations and whether they would still become physical therapists today. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Burnout Then vs Now [00:52] – APTA Survey Spark...

What can physical therapists learn from a 255-million-view street basketball video? Dave Kittle, Jimmy McKay and Tony Maritato break down viral-content psychology, AI-assisted PT content, simple hooks, promised payoffs, recruiting, pricing, and why PT owners often overcomplicate ideas that should be simple. EPISODE BREAKDOWN [00:00] The Crash [01:06] AI Pool Compression Idea [01:56] Rapid Safety C...

Can APTA, Medicare or private insurers actually fix physical therapy reimbursement? The guys debate PT payment reform, cash-pay practice models, controlling your own pricing, alternative revenue streams and why practice owners may need to stop waiting for someone else to solve their economics. EPISODE BREAKDOWN [00:00] – Nothing Works on Payment [01:12] – Live Tweeting Trouble [02:22] – Oversharin...

Should a physical therapy clinic compete on volume or go premium? Dave Kittle and Jimmy McKay break down what PT owners can learn from Equinox, Planet Fitness, membership businesses, the “third place” trend, and why getting stuck in the middle may be the hardest business model of all. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Price Squeeze Mi...

Why do physical therapy patients stop showing up after only a few visits? Dave Kittle and Jimmy McKay discuss the “three visit” problem, inconsistent care, therapist switching, reimbursement pressure, cash-pay versus in-network models, and why patient expectations may matter more than clinics realize. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] –...

Physical therapists answer valuable questions all day and most of that knowledge disappears when the appointment ends. Dave Kittle and Tony Maritato discuss recording evaluations, turning patient education into digital assets, YouTube monetization, privacy-based pricing, and how PTs can create more value from work they're already doing. Watch more from PT Pintcast → https://www.youtube.com/@PTPint...

Is becoming a physical therapist still worth it in 2026? The guys discuss PT school debt, salary ceilings, practice ownership, modern career opportunities, content creation, differentiation, and why AI may become one of the most important tools in physical therapy education. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Why PT Gets Hate [01:58] –...

What if the biggest physical therapy business opportunity isn’t opening another clinic? What if instead of selling your time, your name, or your treatment hours… you turned the way you get results into a system other therapists could use? A branded method. A licensing model. A productized service. Something that can scale without requiring you to personally treat every patient. That’s the question...

Should a physical therapist see 4 patients a day or 24? The Breakfast club reviews debate PT productivity, premium one-on-one care, high-volume clinics, patient access, and whether physical therapy can ever scale nationally without sacrificing quality. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – PT Tune-Up [00:47] – Productivity Benchmarks Over...

Are cash-pay physical therapists charging too much or are most PTs undercharging? The Breakfast club reviews real pricing examples, including $250 evaluations, $300 visits, and premium packages. They also explain how conversion rate, specialization, perceived value, and patient outcomes should influence what a physical therapist charges. Watch more from PT Pintcast → https://www.youtube.com/@PTPin...

Too many PT practices make patients choose between complicated pricing options before they understand what they actually need. Dave Kittle shares how to simplify a premium physical therapy offer, sell the evaluation first, prescribe the full plan of care, and move away from selling one visit at a time. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00]...

A turnkey PT clinic is for sale for $60,000 but after eight years, it reportedly generates only $115,000 annually. Dave and Tony debate whether this is a smart shortcut into practice ownership or an expensive way to inherit someone else’s problem. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] Solo Practice Risks [01:36] Luna's Uber Model Platform C...

Virtual physical therapy companies are growing quickly, signing employer contracts, and delivering care at a fraction of the cost of traditional clinics. So where does that leave the local physical therapist? Maybe not where you think. The conversation between the guys explores why PT clinics may not need to compete with Hinge Health at all. Patients can use a virtual platform through their employ...

Most PT clinics are chasing Google Ads, Instagram content, and referrals. But what if the right postcard, sent to the right neighborhood, could land on someone’s kitchen counter at the exact moment they need help? The breakfast club will talk about direct mail, QR code tracking, handwritten follow-ups, local authority, niche positioning, and what it really means to become the go-to physical therap...

Everyone is telling PTs and healthcare business owners to “create content,” but what is the actual point? The conversation breaks down Amazon Live, product reviews, micro-niches, QVC-style selling, influencers, AI comments, anonymous Facebook posts, and why content only matters if it leads to a real business outcome. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BRE...

A great PT service is valuable but that does not automatically make it scalable. In this episode, the conversation gets into the real business problem most PT clinic owners run into: you can market, advertise, and sell more, but at some point, somebody still has to fulfill the care. That creates a bottleneck that digital platforms like Hinge Health and Sword Health do not have in the same way. Wa...

Medicare reimbursement keeps getting squeezed, and that’s putting more pressure on PT clinics that rely on traditional insurance-based care. But there may also be a real opportunity here for clinic owners who are willing to think differently. Instead of selling visit by visit, this conversation is about how PT practices can package their care around a clear outcome and position it as something pat...

Wearables can track sleep, steps, recovery, heart rate, and movement, but do they actually make people healthier? In this episode, the conversation gets into the uncomfortable gap between health data and human behavior: Apple Watch, Whoop, Oura, AI coaching, sleep habits, steroids, the Enhanced Games, and why the real bottleneck is still the person who has to do the work. Watch more from PT Pintca...