Social Media Decoded

Advice for new content creators. In this episode, host Michelle Thames is joined by LaToya Shambo of Black Girl Digital to talk about the creator economy and what new creators need to know to succeed. LaToya shares some of her favorite things about influencer marketing and how business owners can leverage influencer marketing to elevate their businesses.  LaToya Shambo's passion has always been bu...

This is why your business needs e-commerce. In this episode, host Michelle Thames discusses the growth of e-commerce and online marketplaces and how your business can stand out from the crowd. She dives into consumer behavior, building and maintaining trust with consumers, and how your business can reach customers around the world.  —— Create your own podcast Book a growth and marketing clarity ca...

Don't get Instagram's paid verification before you listen to this episode. Host Michelle Thames the pros and cons of getting verified on Instagram with the new pay for verification feature. Listen to this episode and decide whether it's worth spending the money to get verified.  —— Create your own podcast Book a growth and marketing clarity call with Michelle Start your own Stan Store Visit My Sta...

You can still grow your Instagram! In this episode, host Michelle Thames is joined by Veronica Moore to talk about how you can grow your social media following. Veronica shares how creators can grow organically while sharing what they are passionate about. She shares what she prioritized to grow her social media following and gives advice on how you can too. Veronica, aka Brown Skin Plant Mama, is...

Make content creation easier for your business by using AI technology like Chat GPT. In this episode, host Michelle Thames shares how creative entrepreneurs can maximize their efforts and save money by embracing AI technology for their content creation. Still on the fence about whether Chat GPT is right for your business? Tune in to this episode and get all the information you need.  —— Create you...

You can use video content to organically grow your social media following. In this episode, host Michelle Thames is joined by Monty Lans to discuss video marketing. Monty shares how content creators can make better videos for Instagram reels, TikTok, and YouTube shorts. Video marketing isn't going anywhere, so be sure to listen to Monty's tips on how you can elevate your video content.  Monty is a...

This is the only guide you need to create a successful content marketing plan for your launch. Host Michelle Thames breaks down your ideal marketing plan into 5 simple steps. She digs deep to share how each step works within your marketing strategy so your next launch can be your most successful one yet.  —— Create your own podcast Book a growth and marketing clarity call with Michelle Start your...

Digital marketing is essential for all online business owners. In this episode, host Michelle Thames is live with Kathy Fredrickson at the University of Wisconsin Oshkosh to speak about why learning digital marketing is so important and how you can use digital marketing and SEO to level up your business. Tune in to hear about the course Kathy teaches and hear feedback from her students.  Kathy Fre...

Need new ways to increase productivity and connect with your community? In this episode, host Michelle Thames is joined by Shanice Miller of Taskly Group. They talk about how project management systems and processes can boost creativity and help entrepreneurs grow their businesses. Shanice also shares her tips for entrepreneurs who are interested in becoming operations managers or project managers...

Your marketing strategy for 2023 has to be different from your marketing strategy in 2022. In this episode, host Michelle Thames discusses integrated multichannel marketing and how it can help businesses generate revenue. Integrated multichannel marketing refers to delivering a consistent, cohesive message across all marketing channels, from social media to email and paid advertising. Tune in to s...

This Is why your business needs to be on Instagram stories. In this episode, host Michelle Thames is joined by Leticia Collins to discuss how Instagram stories can help your business generate more revenue. Leticia shares how to use Instagram stories to your advantage and how to stop having your life revolve around your business.  Leticia is a marketing mentor for ambitious entrepreneurs who want t...

This is how to make money being a user-generated content creator. Host Michelle Thames dives into the new trend of UGC creation and how creators can use it to get paid. She shares her top three tips to help you not only make money as a UGC creator but build a successful UGC creation career.  —— Create your own podcast Book a growth and marketing clarity call with Michelle Start your own Stan Store...

Here is how you can make money from your podcast. In this episode, host Michelle Thames shares different ways you can use your podcast to make money and grow your creative business. Any successful business has multiple revenue streams, and this episode will teach you four different ways to add revenue to yours.  —— Get the podcast playbook Create your own podcast Book a growth and marketing clarit...

This is why you need to have an online presence for your business or brand. In this episode, host Michelle Thames shares why you need to have an online presence for both personal and professional success. She digs into the key elements of a strong online presence and shares tips for making your website or social media profile stand out in a saturated market.  —— Create your own podcast Book a grow...

Learn to use marketing analytics to grow your business. In this episode, host Michelle Thames is joined by Kiva Slade to discuss how businesses can use their marketing analytics to identify room for growth and pivot in the right direction of their business goals. Kiva shares how looking at analytics can help businesses determine the right channels for their marketing efforts, and what marketing ma...

Podcasting is a great way to increase your network and become known as a thought leader in your industry. In this episode, host Michelle Thames discusses the power of podcasting for networking and collaboration in the creative industry. Podcasting has become a popular way for creatives to connect and collaborate, and in this episode, Michelle will share how you can benefit as a creative and an ent...

Learn to monetize your content, whether you're a blogger, YouTuber, podcaster, or any other type of creator. In this episode, host Michelle Thames shares her top 7 tips to maximize the earnings from your online content.  —— The ultimate make money online biz bundle Create your own podcast Book a growth and marketing clarity call with Michelle Start your own Stan Store Visit My Stan Store Follow Mi...

Learn to make passive income with your digital products. Host Michelle Thames shares how she made her first six figures in passive income selling a digital product. In this episode, she gives you a step-by-step breakdown of how you can have a profitable business and launch your own digital product to start generating passive income.  —— Create your own podcast Book a growth and marketing clarity c...

How to go viral? That's the big question on social media these days. In this episode, host Michelle Thames is joined by Jenell B. Stewart of Stewart Digital LLC. They discuss going viral when you didn't plan on it, as well as intentionally creating content to appeal to large audiences. Jenelle shares her tips for preparing to go viral and the systems and processes that helped her handle that.  Fro...

Connect with your target audience through podcasting using these tips. In this episode, host Michelle Thames explores the steps you need to take when creating a podcast to ensure you create content that your target audience will want to consume. Follow these tips, and you will be well on your way to making a binge-worthy podcast!  —— Get the podcast playbook Create your own podcast Book a growth a...

If you want a chief marketing officer on a budget, you should look into getting a fractional CMO. In this episode, host Michelle Thames shares how small businesses can get ahead in their marketing efforts by hiring a fractional chief marketing officer. Make sure to tune in if a full time chief marketing officer is out of your budget but you still want a solid marketing plan.  —— Create your own po...

If you want to maximize your profit and minimize your business costs, you have to listen to this episode. Host Michelle Thames shares the business mistake that cost her thousands of dollars and what she did to ensure she never makes that mistake again. Learn from Michelle's mistakes and increase your conversion rates and customer satisfaction.  —— Create your own podcast Book a growth and marketin...

The latest updates from Instagram. Host Michelle Thames talks about how you can work with the Instagram algorithm to grow your Instagram. She digs into the latest shift back into photos and what that means for your content strategy. She shares her top 3 tips for always staying on the algorithm's good side.  —— Create your own podcast Book a growth and marketing clarity call with Michelle Start you...

Have you been wondering how a creative entrepreneur can grow their business? Host Michelle Thames shares five ways a podcast can help you grow your business. Podcasting is a great way to share your ideas, connect with like-minded individuals, and grow your business. Michelle also shares a discount code for her favorite podcasting platform to help you save money as you get started on this new ventu...

The key to a successful marketing campaign is to understand the psychology of sales and marketing. In this episode, host Michelle Thames discusses key aspects you need to know about your audience before you can convert them into customers. Michelle dives into the big three you need to know when marketing: persuasion, emotion, and motivation. Tune in to get a better understanding of the psychology...