Social Media Decoded

Learn how to build a successful brand from scratch. In this episode, host Michelle Thames shares her 5-step framework for creatives and entrepreneurs to build a strong and memorable brand. Michelle shares how to define, develop, and launch your brand. You can use this framework for your personal brand or for your business' brand.  —— Create your own podcast Book a growth and marketing clarity call...

It is possible to own multiple businesses and not burn out. In this episode, host Michelle Thames speaks with Whitney Eckis about entrepreneurship and how Whitney balances running multiple businesses without burning out. Whitney shares lessons she's learned through her journey as an entrepreneur and advice for entrepreneurs in their early twenties.  Whitney Eckis is the founder and CEO of Eckis Ma...

Learn to make money as a creator with this episode of Social Media Decoded. Host Michelle Thames is joined by Many Emerson to discuss how you can make money from reels and TikTok. Mandy shares the biggest thing that many creators are missing that's holding them back from monetizing their creative content.  Mandy is a social media strategist teaching female entrepreneurs how to scale and grow their...

Learn how to make viral content with this episode of Social Media Decoded. Host Michelle Thames discusses what makes content go viral and what was done especially well with some recent viral posts on social media. Michelle also shares tips and strategies to help you create attention-grabbing content that resonates with your audience and could make you go viral.  —— Create your own podcast Book a g...

Learn to adapt your social media strategy rather than try to fight the algorithm. In this episode, host Michelle Thames speaks with Erika Yang about how to connect with your audience on social media in new and exciting ways. Erica shares how entrepreneurs can go with the flow when it comes to changes on social media. Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture s...

Growing your creative business involves overcoming the subconscious blocks that are holding you back. In this episode, host Michelle Thames speaks with Nancy Linnerooth about how creative entrepreneurs can overcome self-doubt and get rich.  Nancy Linnerooth helps women entrepreneurs get over their BS so they can go out and make 6- and 7-figures, change lives and develop really profitable, impactfu...

How to leverage AI marketing for your business. In this episode, host Michelle Thames discusses how you can use AI to take your marketing to the next level. She discusses the evolution of AI's role in business and marketing, and she dives into the benefits of using AI-powered tools and technologies for content creation and audience engagement. Learn which AI tools are the best choice for your busi...

In this episode Dr. Wendy Goodall McDonald proves that you can be an influencer in any niche. Dr. McDonald (or Dr. Every Woman as she is often called) and host Michelle Thames talk about debunking myths on social media and becoming an influencer as a doctor.  Dr. Wendy Goodall McDonald is a Board-Certified Obstetrician Gynecologist and published author. Known in the media as Dr. Every Woman, Dr. M...

Learn to create a marketing strategy that works for your business. In this episode, host Michelle Thames and Katrina Aronson discuss how to create a marketing strategy with maximum impact without expensive ads. If you are the face of your brand, this episode is for you! Katrina Aronson is a business coach with a major marketing twist. She works with entrepreneurs who are the face of their brands a...

Want to figure out how algorithms work on social media? In this episode, host Michelle Thames dives into the latest algorithm updates for Instagram, Facebook, Twitter, and LinkedIn. She shares how you can work with the algorithm to grow your social presence and generate more revenue for your business. Michelle also shares her top 4 tips for mastering social media algorithms.  —— Create your own po...

You can make millions with a great digital product. In this episode, host Michelle Thames speaks with Molly Keyser about how she went from being a photographer to running a multi-million dollar business selling digital products. Molly was able to sell her digital products using organic traffic and get an 80% profit margin. Tune in for Molly Keyser's best tips for selling a digital product.  Molly’...

Everyone wants a job as a social media manager these days, but not everyone knows what the job entails. In this episode, host Michelle Thames is joined by freelance social media manager Arwa Katib to discuss her journey to becoming a social media manager. Arwa shares tips on how to grow a YouTube channel and her favorite tools she uses in her business.  Arwa Katib is a social media manager and fre...

Understand your analytics and use them to make more money. In this episode, host Michelle Thames shares how you can understand your Instagram analytics and whether your strategy is working for your business or if you need to pivot. She shares how analytics can inform your marketing strategy to help you get the best return on your investment and grow your business.  —— Join the Online Biz Growth So...

Are you wondering if video marketing is right for your business? In this episode, host Michelle Thames explores the role of video marketing and its impact on businesses of all sizes. She dives into marketing trends in 2023 to help you create a content strategy that will resonate with your community. Whether you're a marketer, entrepreneur, or business owner, this episode will provide you with valu...

Learn to create connections and relationships in business with this episode of Social Media Decoded. In this episode, host Michelle Thames is joined by Briana Borten and they discuss growing a multi-million dollar business and how social media and networking played a role in that growth. Social media can be a significant factor in your business growth, so Briana shares how entrepreneurs can use it...

Create a successful marketing strategy for your business by leveraging your data and analytics. In this episode, host Michelle Thames talks about the power of personalization in marketing and how you can use your data to create a better customer experience. Michelle dives into how personalizing your marketing can help you grow your business even while utilizing automation tools. Tune in to learn h...

Everything you need to start a successful blog. In this episode, host Michelle Thames is joined by Aaronica Cole to discuss how to make a successful blog in 2023 because, yes, you can create a successful blog in 2023. Blogs are back! Aaronica shares her tips and tricks that she wished she knew when she first started blogging and how you can stay creative for your blog.  Aaronica Cole is a multi-aw...

Optimize your content for voice search! In this episode, host Michelle Thames dives into the trend of voice searching through technologies such as smart speakers and Siri. She shares the key differences between traditional SEO and voice search optimization to help you create content that will meet the needs of both styles of searching. Tune in to ensure you aren't getting left behind as the world...

Get more followers and grow a larger audience through livestreaming. In this episode, host Michelle Thames is joined by Nicolas Billiache, the co-founder of eStreamly, to discuss how business owners can use livestreaming to grow their online audience.  Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and se...

Make more money for your online business with help from Steve Feld. In this episode, host Michelle Thames is joined by business coach, author, and award-winning business management executive Steve Feld. They discuss how the messaging of your online content can impact the amount of money your business makes. Steve shares his insights on how "your message is money" can help creators increase revenue...

If you want to connect with your community, your business has to share its brand purpose and corporate social responsibility. In this episode, host Michelle Thames discusses brand purpose and why it should matter to you as a business owner. She shares the benefits of incorporating your brand's purpose with corporate social responsibility and how the two can help attract and retain both customers a...

You can use maternity leave to your advantage. In this episode, host Michelle Thames is joined by Gemma Bonham-Carter to discuss how Gemma went from having a career in public health to becoming a Top 5 Women in Business. Gemma started her business while on maternity leave and now teaches online courses about blogging. She shares her tricks for enticing your target audience to engage with and buy f...

Create better content using these tips. In this episode, host Michelle Thames is joined by Sharon Brand of Brand's Media Group. Sharon shares her insights as a social media and branding expert to discuss how she became an entrepreneur at a young age, the future of social media, and how content creators can elevate their content on social media.  After getting a BA in Communications and Marketing a...

Will AI marketing replace people? In this episode, host Michelle Thames talks about the hot topic of AI marketing and the risk it poses to human marketers. Michelle dives into the pros and cons of AI marketing to help you decide if AI marketing is right for your business. —— Get Michelle's on-demand AI marketing class Create your own podcast Book a growth and marketing clarity call with Michelle S...

The must know marketing trends for 2023! In this episode, host Michelle Thames breaks down the most important marketing trends all content creators, marketers, and entrepreneurs have to know. She shares the top three marketing trends for 2023 and how you can use them in your business. —— Access Michelle's on-demand AI marketing class Create your own podcast Book a growth and marketing clarity call...