David Laird
Honest Garage Podcast
Welcome to The Honest Garage Podcast — where we talk shop about running a real repair business in the real world. Each week, David Laird sits down with independent shop owners, technicians, and industry experts to unpack what's working (and what's not) in marketing, hiring, leadership, and operations. No buzzwords. No agency jargon. Just honest conversations that help you grow your shop, keep your team steady, and build a business that lasts. Our show is about real shops telling real stories. Where shop owners talk about more than just repairs. They're building people, serving their communitie...
Husk at besøge podcastens hjemmeside og støtte skaberen: honestmechanicmarketing.com
Forfatter
David Laird
Kategori
Podcastens hjemmeside
Seneste episode
5. okt. 2026
Hvor kan du lytte?
Podcasts i appen Replaio Radio Kommer snartPodcasts kommer snart til appen. Installer nu, og vær den første til at se en helt ny tilgang til podcasts
Episoder
Hybrid Repair, Human First: Priscilla Vera on Tucson Hybrids, Customer Trust, and Building the EV Tech Pipeline 05.10.2026 32:46
Priscilla Vera did not come into automotive through the traditional technician path. She came in as an entrepreneur with a business background, saw a growing need in hybrid and EV repair, and helped turn a side hustle rebuilding hybrid batteries into a specialized shop serving Tucson drivers. In this episode, Priscilla shares how Tucson Hybrids began in 2016 when her husband, David, started rebuil...
Business First, Bay Smart: Matt May on Numbers, Premium Vehicles, and Rebuilding Village Motor Works 28.09.2026 32:12
Matt May did not come into auto repair as a technician. He came in as a businessman with a background in science, manufacturing, and the pharmaceutical industry. That outside perspective changed the way he looked at the shop from day one. Matt is the owner of Village Motor Works in downtown Raleigh, North Carolina, operating out of a historic building that dates back to the 1940s. The shop focuses...
Partner for the Next Chapter: Abraham Chavez on Three Shop Growth, Legacy Brands, and Building Leaders Who Think Like Owners 21.09.2026 30:33
Abraham Chavez grew up in the family shop, learning the business from the ground up. Sweeping floors, cleaning parts, helping in the shop, moving into sales and service advising, then eventually stepping into ownership. But his story did not stop with one location. Today, Abraham owns Griffin's Auto Repair, Dieter's European Auto Repair, and Joe Jr's in San Diego, California. In this episode, he s...
Teach Problem Solvers: Brian Weeks on Family Legacy, Core Values, and Building Technicians at ATC Auto Center 14.09.2026 48:47
Brian Weeks grew up inside the automotive business. His grandfather was building transmissions in the 1950s, the family business started in 1972, and Brian was around cars, racing, and the shop long before he ever became an owner. But the real leadership story starts in 1998, when Brian, his brother Chris, and their cousin walked into work on a Monday morning and realized the previous generation w...
Service Advisors Need Tools Too: Coralee Zueff on Customer Conversations, Diagnostic Value, and Confidence at the Counter 24.08.2026 58:14
Coralee Zueff knows the service advisor role from the inside. She has lived the pressure of the counter, the technician handoffs, the customer questions, the price objections, the phones, the texts, the parts delays, and the constant juggling act that most shop owners do not always see. In this Expert Spotlight episode, David and Paul sit down with Coralee Zueff, award-winning master service advis...
Only What You Need: Trent Sweitzer and Noah Warner on Scaling Integrity, Multi Location Growth, and Training Techs 29.07.2026 34:49
Trent Sweitzer and Noah Warner are not trying to prove that one honest repair shop can survive. They are trying to prove that an automotive company can grow to serious scale without pressure selling, unnecessary repairs, or the kind of upselling that has damaged trust in the industry for years. Trent and Noah are co-owners of Summit Integrity Auto Repair, serving the Kansas City Metro through loca...
Plant the Seed Early: Todd Compton on Technician Awareness, Clear Communication, and Building Compton's Automotive 26.07.2026 37:29
Todd Compton's path into the automotive industry started long before he opened his own shop. His dad worked around racing fuel, Todd grew up wrenching on go-karts and C10s, and by high school he was already getting his hands dirty in shops and community college automotive classes. In this episode, Todd shares how that early exposure turned into a career through the dealership world, including GM t...
Think Like an Owner: Marshall Atkinson on GM Accountability, Cleaner Operations, and Modernizing Neal's Garage 22.07.2026 30:51
Marshall Atkinson's story is a reminder that a great operator does not always start as the owner. Sometimes they grow into the role by caring enough to take ownership before the title ever catches up. Marshall manages Neal's Garage in Durham, North Carolina, a long-standing independent shop that has served the community since 1950. After serving in the Air Force, Marshall came into the business th...
Catch the Opportunity: Jay Power on Call Performance, Advisor Workload, and Using Shop Data Smarter 13.07.2026 57:12
Most shop owners ask whether their marketing is working. Jay Power wants them to ask a sharper question: is the shop actually catching the opportunity that marketing already created? In this Expert Spotlight episode, David and Paul sit down with Jay Power, CEO of Oktorocket, to talk about one of the most expensive blind spots in auto repair: what happens between the phone ringing, the advisor answ...
Train Before It Rolls In: Tom Pacheco on EV Readiness, High Voltage Safety, and Building the Next Tech Pipeline 24.06.2026 47:43
EVs are already showing up in independent repair shops, but Tom Pacheco is not here to scare owners into becoming an EV specialty shop overnight. His message is more practical than that: start with safety, train your people, and build readiness before the wrong vehicle rolls into the bay. In this Expert Spotlight episode, David and Paul sit down with Tom Pacheco, founder of ZEVTech Consulting and...
Built Through the Hard Seasons: Shawn Gilfillan on Two Brand Growth, Hiring for Values, and Becoming Coachable 22.06.2026 37:01
Shawn Gilfillan's story is not polished, easy, or overnight. It is busted knuckles, hard lessons, bad hires, a major injury, personal setbacks, and the decision to keep growing anyway. Shawn is the owner of Automotive Magic and Magic Lube and Rubber in New Jersey. Together, the two businesses create a smart split. Automotive Magic handles the heavier repair work, while Magic Lube and Rubber focuse...
Earned, Not Inherited: Eric Newton on Second Generation Leadership, New Partners, and Modernizing Curt's Auto Repair 17.06.2026 32:50
Eric Newton is a second generation shop owner, but his story is not about being handed a business. It is about earning a seat at the table, surviving hard seasons, and then stepping into leadership at the exact moment the shop entered a new chapter. Eric is the second generation owner at Curt's Auto Repair in Phoenix, Arizona, a long standing shop known for honest diagnostics, diesel work, brakes,...
Relationship First Euro Repair: Chris Keefer on Building Independent Motorcars, Treating Techs Like Pros, and Winning in the BMW Community 15.06.2026 34:06
Chris Keefer did not grow up planning to be a career tech or a shop owner. He was a BMW enthusiast who knew enough HTML in the early 2000s to make a trade with a local BMW shop. Let him work on his car a few days a week, and he would build them a website. He never left. In this episode, Chris shares how a German trained mentor shaped his standards, including a lesson that still drives his leadersh...
From Backyard Wrenches to Three Shops: Brandon Stapley on Multi Location Growth, Hiring for Attitude, and Marketing That Answers the Phone 10.06.2026 34:27
Brandon Stapley started where a lot of real shop stories start, turning wrenches in his dad's backyard, then grinding through side work and a rough two bay setup tied to a construction yard in the Arizona heat. When that yard went away, Brandon had to make a decision. Fade out or build something real. Today Brandon runs multiple brands in Arizona, including Stapley's Garage in Mesa and Stapley Car...
From Chaos to Clarity: Todd Santos on Service Advisor Growth, TechMetric Inspections, and Building Trust at Ken's Auto Center 08.06.2026 37:45
Todd Santos did not take the typical straight line into shop leadership. He learned the trade, learned the front counter, and learned what a shop should never feel like for a customer. That mix shaped how he runs the day to day at Ken's Auto Center in San Diego, serving the Mira Mesa and Miramar area since 1999. In this episode, Todd gets specific about what changed everything for their customer e...
Build the Business, Keep the Craft: Julio Campos on Shop Leadership, Customer Trust, and Growing Dragonfly Automotive 03.06.2026 31:16
Julio Campos has built Dragonfly Automotive in San Diego by obsessing over the things most shops treat as "extras." Communication that is clear. A customer experience that feels intentional. A team that is trained and developed, not just thrown into the fire. In this episode, Julio shares what has actually helped Dragonfly grow in a competitive market like San Diego. He talks about creating a prem...
Specialist, Not Generalist: Alex Rodriguez on Repair, Service, and Building Euro Cars Southend 01.06.2026 36:26
Alex Rodriguez built Euro Cars Southend around a clear promise. If you own a European vehicle and you want it serviced the right way, you should not have to settle for guesswork, vague answers, or a rushed experience. In this episode, Alex shares how he developed a specialist mindset and why focusing on European platforms changes everything. The tooling, the training, the diagnostic approach, an...
Honesty You Cannot Fake: Brian Parada on Diagnostics, Warranty Level Work, and Winning in the Google Review Era 27.05.2026 34:14
Brian Parada did not grow up thinking he would own an auto repair shop. He came in through business school, lawnmower engines, corporate tire stores, and a long stretch of learning how the industry really works when you are the one responsible for the customer and the outcome. Today Brian leads AutoTek Automotive Service and Repair in Raleigh, North Carolina, and in this conversation he gets real...
Put Honesty on the Sign: Brandon Todd on Integrity, Pay Plans, and Building My Honest Mechanic in Concord 25.05.2026 31:34
Brandon Todd built his entire brand around a promise most shops are afraid to make out loud. Be the honest mechanic people hope they find when they are stressed, busy, and do not know who to trust. Brandon is the owner of My Honest Mechanic in Concord, North Carolina, and in this episode he shares how the name became a mission, not a slogan. He talks about seeing corruption in the industry and ref...
Character Counts: Curt Morgan on Ethical Leadership, Community Reputation, and Building Shadow Mountain Auto Service 20.05.2026 39:31
Curt Morgan started Shadow Mountain Auto Service in Phoenix in 2008 with a simple motto: Character counts. In this episode, Curt explains how he has spent nearly two decades proving that character, kindness, and profitability can live in the same shop. This conversation goes deeper than tactics. Curt shares how emotional intelligence shows up in leadership, how to build a team where people actuall...
Win the Second Visit: Greg Miller on Full Vehicle Inspections, Service Advisor Trust, and Growing Figs Auto Repair 18.05.2026 34:13
Greg Miller knows something most shops learn the hard way, fixing cars is only half the job. The other half is building a customer experience that earns the next appointment. Greg is the owner of Figs Auto Repair in Charlotte, North Carolina, and in this episode he breaks down the practical habits that turn one time callers into long term regulars. He talks about why they do a full inspection on e...
Fix the Root Cause: Les Aliff on Building Youngsville Auto Care, Raising A Tech Team, and Leading With Integrity 13.05.2026 26:29
Les Aliff has the kind of story shop owners respect because it is built on reps, not hype. He came up through the work, learned what customers actually need when they are stressed and confused, and built Youngsville Auto Care into a shop that wins through clarity, consistency, and doing the right thing when it would be easier to rush. In this episode, Les shares what he believes separates a good s...
Faith, Family, and Fixing Cars: Michael Grueneich on Providence Auto Care, Trust and Building a Shop 11.05.2026 27:37
Michael Grueneich built Providence Auto Care with a clear mission: take care of people, not just vehicles. In this episode, Michael shares how his faith and family values shape the way the shop operates day to day, from how they communicate, to how they handle tough conversations, to how they train the team to do what is right even when it is inconvenient. He talks about building trust the slow wa...
Global MBA to Local Shop: Mitch Krstovski on Customer Retention, Overstaffing for Growth, and Systems at 5th Avenue Auto Service 06.05.2026 35:01
Mitch Krstovski did not enter this industry through the usual path. He studied business, lived abroad, spent time in New Zealand, and earned an MBA through MIT while based in Shanghai. He was on track for a corporate career in China until life pulled him back home fast. His dad was fighting cancer, his brother was overwhelmed running the family dealership, and Mitch stepped in to help carry the lo...
Two Worlds, One Standard: Marcus McFall on Tire Shop Legacy, Repair Growth, and Building a Modern Operation 04.05.2026 29:45
Marcus McFall grew up in a tire store. He was the kid stacking inventory in the back, watching customers roll in for tires, and learning what makes a shop survive when the market shifts. Today Marcus owns McFall Tire and Auto Repair in the West Valley of Arizona, with two locations serving Goodyear, Avondale, and the surrounding communities. In this episode, he tells the real story behind keeping...
Lignende podcasts
Replaio er ikke podcastudgiver; programmernes navne, coverbilleder og lyd tilhører deres ophavsmænd og distribueres via offentlige RSS-feeds.