David Laird

Honest Garage Podcast

Business EN ↓ 47 episodes

Welcome to The Honest Garage Podcast — where we talk shop about running a real repair business in the real world. Each week, David Laird sits down with independent shop owners, technicians, and industry experts to unpack what's working (and what's not) in marketing, hiring, leadership, and operations. No buzzwords. No agency jargon. Just honest conversations that help you grow your shop, keep your team steady, and build a business that lasts. Our show is about real shops telling real stories. Where shop owners talk about more than just repairs. They're building people, serving their communitie...

Author

David Laird

Category

Business

Podcast website

honestmechanicmarketing.com

Latest episode

Jun 24, 2026

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Episodes

Train Before It Rolls In: Tom Pacheco on EV Readiness, High Voltage Safety, and Building the Next Tech Pipeline 24.06.2026

EVs are already showing up in independent repair shops, but Tom Pacheco is not here to scare owners into becoming an EV specialty shop overnight. His message is more practical than that: start with safety, train your people, and build readiness before the wrong vehicle rolls into the bay. In this Expert Spotlight episode, David and Paul sit down with Tom Pacheco, founder of ZEVTech Consulting and...

Built Through the Hard Seasons: Shawn Gilfillan on Two Brand Growth, Hiring for Values, and Becoming Coachable 22.06.2026

Shawn Gilfillan's story is not polished, easy, or overnight. It is busted knuckles, hard lessons, bad hires, a major injury, personal setbacks, and the decision to keep growing anyway. Shawn is the owner of Automotive Magic and Magic Lube and Rubber in New Jersey. Together, the two businesses create a smart split. Automotive Magic handles the heavier repair work, while Magic Lube and Rubber focuse...

Earned, Not Inherited: Eric Newton on Second Generation Leadership, New Partners, and Modernizing Curt's Auto Repair 17.06.2026

Eric Newton is a second generation shop owner, but his story is not about being handed a business. It is about earning a seat at the table, surviving hard seasons, and then stepping into leadership at the exact moment the shop entered a new chapter. Eric is the second generation owner at Curt's Auto Repair in Phoenix, Arizona, a long standing shop known for honest diagnostics, diesel work, brakes,...

Relationship First Euro Repair: Chris Keefer on Building Independent Motorcars, Treating Techs Like Pros, and Winning in the BMW Community 15.06.2026

Chris Keefer did not grow up planning to be a career tech or a shop owner. He was a BMW enthusiast who knew enough HTML in the early 2000s to make a trade with a local BMW shop. Let him work on his car a few days a week, and he would build them a website. He never left. In this episode, Chris shares how a German trained mentor shaped his standards, including a lesson that still drives his leadersh...

From Backyard Wrenches to Three Shops: Brandon Stapley on Multi Location Growth, Hiring for Attitude, and Marketing That Answers the Phone 10.06.2026

Brandon Stapley started where a lot of real shop stories start, turning wrenches in his dad's backyard, then grinding through side work and a rough two bay setup tied to a construction yard in the Arizona heat. When that yard went away, Brandon had to make a decision. Fade out or build something real. Today Brandon runs multiple brands in Arizona, including Stapley's Garage in Mesa and Stapley Car...

From Chaos to Clarity: Todd Santos on Service Advisor Growth, TechMetric Inspections, and Building Trust at Ken's Auto Center 08.06.2026

Todd Santos did not take the typical straight line into shop leadership. He learned the trade, learned the front counter, and learned what a shop should never feel like for a customer. That mix shaped how he runs the day to day at Ken's Auto Center in San Diego, serving the Mira Mesa and Miramar area since 1999. In this episode, Todd gets specific about what changed everything for their customer e...

Build the Business, Keep the Craft: Julio Campos on Shop Leadership, Customer Trust, and Growing Dragonfly Automotive 03.06.2026

Julio Campos has built Dragonfly Automotive in San Diego by obsessing over the things most shops treat as "extras." Communication that is clear. A customer experience that feels intentional. A team that is trained and developed, not just thrown into the fire. In this episode, Julio shares what has actually helped Dragonfly grow in a competitive market like San Diego. He talks about creating a prem...

Specialist, Not Generalist: Alex Rodriguez on Repair, Service, and Building Euro Cars Southend 01.06.2026

Alex Rodriguez built Euro Cars Southend around a clear promise. If you own a European vehicle and you want it serviced the right way, you should not have to settle for guesswork, vague answers, or a rushed experience.   In this episode, Alex shares how he developed a specialist mindset and why focusing on European platforms changes everything. The tooling, the training, the diagnostic approach, an...

Honesty You Cannot Fake: Brian Parada on Diagnostics, Warranty Level Work, and Winning in the Google Review Era 27.05.2026

Brian Parada did not grow up thinking he would own an auto repair shop. He came in through business school, lawnmower engines, corporate tire stores, and a long stretch of learning how the industry really works when you are the one responsible for the customer and the outcome. Today Brian leads AutoTek Automotive Service and Repair in Raleigh, North Carolina, and in this conversation he gets real...

Put Honesty on the Sign: Brandon Todd on Integrity, Pay Plans, and Building My Honest Mechanic in Concord 25.05.2026

Brandon Todd built his entire brand around a promise most shops are afraid to make out loud. Be the honest mechanic people hope they find when they are stressed, busy, and do not know who to trust. Brandon is the owner of My Honest Mechanic in Concord, North Carolina, and in this episode he shares how the name became a mission, not a slogan. He talks about seeing corruption in the industry and ref...

Character Counts: Curt Morgan on Ethical Leadership, Community Reputation, and Building Shadow Mountain Auto Service 20.05.2026

Curt Morgan started Shadow Mountain Auto Service in Phoenix in 2008 with a simple motto: Character counts. In this episode, Curt explains how he has spent nearly two decades proving that character, kindness, and profitability can live in the same shop. This conversation goes deeper than tactics. Curt shares how emotional intelligence shows up in leadership, how to build a team where people actuall...

Win the Second Visit: Greg Miller on Full Vehicle Inspections, Service Advisor Trust, and Growing Figs Auto Repair 18.05.2026

Greg Miller knows something most shops learn the hard way, fixing cars is only half the job. The other half is building a customer experience that earns the next appointment. Greg is the owner of Figs Auto Repair in Charlotte, North Carolina, and in this episode he breaks down the practical habits that turn one time callers into long term regulars. He talks about why they do a full inspection on e...

Fix the Root Cause: Les Aliff on Building Youngsville Auto Care, Raising A Tech Team, and Leading With Integrity 13.05.2026

Les Aliff has the kind of story shop owners respect because it is built on reps, not hype. He came up through the work, learned what customers actually need when they are stressed and confused, and built Youngsville Auto Care into a shop that wins through clarity, consistency, and doing the right thing when it would be easier to rush. In this episode, Les shares what he believes separates a good s...

Faith, Family, and Fixing Cars: Michael Grueneich on Providence Auto Care, Trust and Building a Shop 11.05.2026

Michael Grueneich built Providence Auto Care with a clear mission: take care of people, not just vehicles. In this episode, Michael shares how his faith and family values shape the way the shop operates day to day, from how they communicate, to how they handle tough conversations, to how they train the team to do what is right even when it is inconvenient. He talks about building trust the slow wa...

Global MBA to Local Shop: Mitch Krstovski on Customer Retention, Overstaffing for Growth, and Systems at 5th Avenue Auto Service 06.05.2026

Mitch Krstovski did not enter this industry through the usual path. He studied business, lived abroad, spent time in New Zealand, and earned an MBA through MIT while based in Shanghai. He was on track for a corporate career in China until life pulled him back home fast. His dad was fighting cancer, his brother was overwhelmed running the family dealership, and Mitch stepped in to help carry the lo...

Two Worlds, One Standard: Marcus McFall on Tire Shop Legacy, Repair Growth, and Building a Modern Operation 04.05.2026

Marcus McFall grew up in a tire store. He was the kid stacking inventory in the back, watching customers roll in for tires, and learning what makes a shop survive when the market shifts. Today Marcus owns McFall Tire and Auto Repair in the West Valley of Arizona, with two locations serving Goodyear, Avondale, and the surrounding communities. In this episode, he tells the real story behind keeping...

The Operator Marriage: Lee and Kelli Weatherby on Boundaries, Systems, and a Healthier Shop 29.04.2026

Running a shop is hard. Running a shop with your spouse adds a whole extra layer, especially when the business is growing and the industry keeps changing. In this episode, David sits down with Lee and Kelli Weatherby of Accurate Automotive in Arizona, the hosts of the Underneath the Hood podcast. They share what it looks like to lead together without stepping on each other, how they divide respons...

Lean Years to Strong Shop: Josh King on Turning Edmunds Automotive Repair Around in Surprise, Arizona 27.04.2026

Josh King walked through the lean years. No paycheck, low visibility, inherited problems, and the kind of pressure that makes most owners quit. Instead, he helped turn an unprofitable shop into something stable, growing, and worth betting his future on. Josh is the co-owner of Edmunds Automotive Repair in Surprise, Arizona, a veteran and family owned general repair shop serving drivers across the...

Standards by Design: Victor DiGiuseppi on Engineering Mindset, Customer Education, and Running C&S Auto Across Two Locations 22.04.2026

Victor DiGiuseppi did not come up as a flat rate tech. He came into automotive from the engineering and design world, then built C and S Auto around one big idea. There is a right way to run a shop, and it starts with clear standards, educated customers, and taking care of your people so the business is healthy enough to be there tomorrow. In this episode, Victor shares how he moved from engineeri...

Own the Niche: Jeff Corwin on British and 4x4 Specialists, Customer Trust, and Building a Shop People Seek Out 20.04.2026

Jeff Corwin is not trying to be everything to everyone. He built JC's British and 4x4 by leaning into a clear lane and getting exceptionally good at it. In this episode, Jeff shares how specializing changes the entire business. The customers are different, the expectations are higher, and your process has to be tighter because the work is rarely simple. He talks through what it takes to earn trust...

Tech First Owner: Rick Becker on Two Tucson Locations, OEM Info Gatekeeping, and Protecting the Customer Experience 15.04.2026

Rick Becker is a shop owner who is still a technician at heart, and it shows in how he thinks about the business. He owns Monsoon Automotive in Tucson, Arizona, and has grown it into a two location operation in an environment where independents are getting squeezed harder every year. In this episode, Rick shares how his love for the trade started early, working with his dad, fixing cars for classm...

Calm, Clear, EV Repair: Johnathan and Josh on Serenity EV, Customer Education, and High Voltage Trust 13.04.2026

Johnathan and Josh built the shop they wish existed when they were dealership techs. They are the co owners of Serenity EV Repair in Surprise, Arizona, an EV only shop created for owners of modern vehicles who want answers without the chaos. The name Serenity and the dove logo are intentional. They want the experience to feel calm, clear, and confidence building, even when the repair is complicate...

Know Your Numbers: Hunt Demarest on Shop Profit, 50 30 20, and Smarter Marketing Spend 08.04.2026

If you do not understand your numbers, you end up running your shop on stress instead of facts. In this Expert Spotlight episode, David sits down with Hunt Demarest, partner at Paar Melis and Associates, a firm that works heavily with auto repair shops. Hunt breaks down the core financial truths that quietly control everything in a repair business, including why profit is a trailing indicator, and...

Two Sides of the Bay: Sean Gordon on Performance Builds, Honest Repair, and Marketing That Fixes Your Pipeline 06.04.2026

Sean Gordon has lived on both sides of the automotive world. High end performance, hot rod and custom work, plus the everyday reality of general repair where trust is the product. In this episode, Sean shares how he took that background and built APA Total Car Care into a brand that can do both without confusing customers. Sean walks through the early days of opening APA in Gilbert, growing it fas...

Good Works and Hybrid Mastery: Glen Hayward on Faith Driven Service, Battery Repair, and Building a Shop That Gives Back 01.04.2026

Glen Hayward has been in the automotive world since the mid 1970s, and his story is not a straight line. He started wrenching in Milwaukee, survived a gasoline explosion that left him badly burned, and later spent nearly nine years serving on the mission field in Mexico, keeping vehicles alive in conditions where breakdowns were not just inconvenient, they were a problem. In 2004, Glen came back a...

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