Delivering Marketing Joy

In this week's episode of Delivering #marketingjoy Artem Koren joins the show to discuss the evolution of AI in work processes, context continuity and AI's role, and empowering teams with AI goals. Listen now!

Sometimes the hardest part of making progress isn't knowing where you want to go—it's figuring out what to do next. In this episode of DMJ 1 on 1, I talk about the importance of taking the next step and why forward momentum is one of the most powerful things we can create in business and life. It's easy to get overwhelmed by big goals, uncertain outcomes, or the feeling that we need to have everyt...

In this week's episode of Delivering #marketingjoy Sarah Wickerham joins the show to discuss Building a personal brand in a competitive market, blending traditional and physical approaches, intentional relationship building in business and family, and he human touch in an AI-driven world. Listen now!

We've all heard the saying, "The customer is always right." But is that actually true? In this episode of DMJ 1 on 1, I challenge one of the most common beliefs in business and explain why I believe the RIGHT customer is always right. Here's the problem: not every customer is the right customer for your business. And when you try to make everyone happy, you can end up making decisions that actuall...

In this week's episode of Delivering #marketingjoy Charity Gibson joins the show to discuss the evolution of social media engagement, the role of AI in marketing, creating meaningful content, and so much more!

Big changes don't always require massive action. Sometimes they start with a simple shift in how we think, what we focus on, or how we approach the things in front of us. In this episode of DMJ 1 on 1, I break down three shifts that can change everything. These aren't complicated ideas or some massive life overhaul. They're changes in perspective that can influence the decisions we make, the actio...

In this week's episode of Delivering #marketingjoy Behrad Bayanpour joins the show to discuss navigating change in established businesses, the importance of shared outcomes, building company culture before growth, identifying bottlenecks in leadership, and more! Listen now!

What if improving your marketing started with asking one better question? In this episode of DMJ 1 on 1, I break down one simple question that can change the way you think about your marketing—and help you make better decisions about where you spend your time, energy, and money. Too often, we jump straight into tactics. Should we post more on social media? Run ads? Send emails? Order branded merch...

In this week's episode of Delivering #marketingjoy Todd Katcher joins the show to discuss accidentally becoming an entrepreneur, understanding customer needs, the human element in technology, and managing multiple ventures. Listen now!

How many times have you looked at a problem and thought, “Someone should really do something about that”? Here's the challenge: you are someone. In this episode of DMJ 1 on 1, I break down five truths about accountability and why taking ownership can change the way you approach your work, your leadership, and your life. It's easy to see what someone else should fix. It's easy to wait for a leader...

In this week's episode of Delivering #marketingjoy Jonathan Schaeffer joins the show to discuss shifting from AI research to personal empowerment, the value of personal knowledge, His new AI model "Kind", and preserving value in AI. Listen now!

In this week's episode of Delivering #marketingjoy Michelle Glogovac joins the show to discuss the rise of podcast guesting, connection over promotion, crafting the perfect pitch, and getting started with podcast guesting. Listen now!

Marketing can feel productive even when it isn't actually working. In this webinar, I break down the problem with Random Acts of Marketing—the disconnected social posts, emails, digital ads, promotional products, events, and other tactics businesses try without a clear strategy connecting them. We'll look at why random marketing creates inconsistent results, how to identify where your own strategy...

In this week's episode of delivering #marketingjoy Jonathan K. Lo joins the show to discuss navigating marketing chaos, the importance of empathy in marketing, building trust and customer connection, and practical strategies for small businesses. Listen now!

What if you became the person people in your community consistently looked to for information, recommendations, connections, and insight? That's what I mean when I talk about becoming the Digital Mayor. In this episode of DMJ 1 on 1, I break down what it means to become the Digital Mayor of your community and why building that kind of presence can be such a powerful marketing strategy. This isn't...

In this week's episode of Delivering #marketingjoy Helix Wolfson joins the show to discuss AI content creation, AI in commercial production, crafting human-like AI content, and practical steps for creating AI content. Listen Now!

Some of the best marketing strategies aren't new at all. In this episode of DMJ 1 on 1, I talk about one of the most timeless principles in marketing: reciprocity. When we lead by providing value, helping people, and giving without immediately asking for something in return, we create the foundation for stronger relationships and greater trust. That's what I call Give First Marketing. I'll break d...

In this week's episode of Delivering #marketingjoy John Gumas joins the show to discuss challenger brand marketing, the evolution of marketing over the last 40 years, identifying unique brand positions, and first steps for small business owners. Listen now!

Great marketing shouldn't feel like a collection of disconnected tactics. Your social media, email, digital advertising, branded merchandise, direct mail, events, and customer experiences should all be working together. That's where HYBRID Marketing comes in. In this video, I break down the HYBRID Marketing Framework and explain how businesses can intentionally combine physical and digital marketi...

In this week's episode of Delivering #marketingjoy Dan Balcauski joins the show to discuss pricing strategies, understanding pricing mistakes, the difference between cheap and affordable, AI and pricing models, and building trust through pricing. Watch now!

Physical marketing still works. Branded merchandise, direct mail, events, signage, and other tangible marketing tools can create experiences that digital marketing simply can't replicate. But physical marketing isn't enough on its own either. In Part 2 of my HYBRID Marketing series, I talk about the power of physical marketing and why the real opportunity comes when we stop treating physical and d...

Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. In the Season 2 finale, Kirby and Jade ask a question marketers probably don't consider often enough: Are we over-marketing everything? Does every email, social post, gif...

In this week's episode of Delivering #marketingjoy Kate Murray joins the show to discuss ASB's position in the branded merch industry, the role of communication in sales, surprises in branded merchandise, and challenges in communication and storytelling. Check it out!

Everyone talks about digital marketing—but I believe it's only part of the equation. In this first episode of my Hybrid Marketing series, I share what P90X got right and why their success wasn't built on digital alone. From using branded shirts to create excitement and credibility to understanding the unique role physical marketing plays, I'll explain why the strongest brands combine digital and p...

Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. This week, Kirby kicks things off with the story behind The Bad Review Shirt—a fun reminder that sometimes the best ideas come from unexpected places. From there, the con...