Hoe to CEO

Why does buying a candle feel like getting your life together. We’re taking Hoe to CEO to HomeSense to discuss this very important question. Between judging candle scents and finding raccoon art we cannot live without, we talk retail therapy, girl math, making your home feel like yours and the pleasure of browsing without anyone needing anything from you. Watch the full shopping vlog on YouTube. E...

We’ve been friends for 20 years and have never had a fight. Naturally, we’re going out for an anniversary dinner and discussing why we’re so good at this. We talk about being honest even when it’s uncomfortable, disagreeing without taking it personally, and giving your friends room to figure their shit out. Plus, the difference between being there for someone and carrying every problem they’ve eve...

Is it seasonal depression, or do we just live in Canada? This week, we’re putting the calendar on trial. September feels like Monday, January has nothing to offer, March takes forever, and February needs to explain what exactly it brings to the table. We talk about the 3 p.m. sunsets, people who actually get depressed in summer, booking a trip when home is at its most miserable, and the things tha...

Why do we always feel like we’re running out of time? In this episode, we get into timeline anxiety, feeling behind in life, and the pressure to have your career, relationship, marriage, and kids figured out by 30. We talk about social media comparison, biological clocks, productivity culture, and the constant battle between accomplishing more and actually enjoying your life. We also attempt to ex...

Born in 1995, which means we got the 90s kid childhood AND a front row seat to social media before anyone knew what it would become. Honesty Box. Uploading your entire digital camera roll to Facebook, unfiltered. Learning HTML so your Myspace had glitter stickers. This one is a full rundown of why millennials drink the way we do. Paris, Lindsay and Britney on the cover of In Touch at the grocery s...

This week we sat down with our friend and acupuncturist Carlee, we cover what acupuncture actually feels like, why the needles aren't the scary part, how many sessions it really takes before you see results, and why you might leave your first appointment exhausted instead of energized. We also get into being stuck in fight or flight mode all the time, not knowing what your own baseline feels l...

Why do I feel guilty for taking a break? Rest guilt, burnout, productivity guilt, hustle culture, taking time off work, losing momentum, and why high achievers can't relax. In this episode we get into what actually counts as a break, why doomscrolling is dissociation and not rest, and why doing nothing feels like going backwards. We talk about taking ten days off and coming back completely dis...

This week we're getting into: signs your workplace is a cult, signs your personal values don't align with your job, toxic workplace red flags, and how to know if your job is genuinely toxic or just not the right fit. We talk about how much influence a job should actually have over your personal values, why "we're a family" is usually a red flag, and why vague core values like...

Why can't anyone commit anymore, and did social media completely ruin dating? This week we're getting into: the ghosting, the situationships, and the "I'm just not in the place right now" speech we've all heard. Everyone treats each other like they're disposable now. You unfollow someone in real life and disappear, no conversation, no closure, nothing. We talk about t...

Rebuilding your life after divorce feels impossible at first. In this episode we talk about starting over after divorce, getting sober, healing after loss, and rebuilding your finances from rock bottom. Sara was blindsided. After 10 years together, her husband left her a breakup note in the kitchen. It happened after she lost her dad, and at 32 she found herself starting completely over. No emerge...

Is job hopping actually bad for your career, or does staying loyal cost you more? This week we debate the career question we took completely opposite paths on. One of us stayed in one lane for over 10 years and built a career from the very bottom into freedom, money, respect, and seniority. The other one bounced around between multiple career paths, went back to school more than once, traveled, tr...

We saw The Devil Wears Prada 2 in theatres and this week we're breaking down every character through a Hoe to CEO lens. Miranda the unhateable villain, Andy the pick me, Emily and her plot twist, Nigel and his twenty years of loyalty, and Andy's absolute bum of a boyfriend. Ambition, sacrifice, knowing what's actually for you, and why being a visionary beats being a copy. Maybe the big...

You're not confused. You're not still figuring it out. You're just scared to make the call. This week we're talking about the gray area... that place you sit in when you already know what to do but you'd rather avoid dealing with it. We get into why "I don't know" is always a cop-out, what staying indecisive actually does to your body, why dragging things out does...

Yes you should. We're talking about the one habit that's quietly f*cking things up in your relationships, your friendships, and at work: expecting people to read your mind. We get into why the cool girl act does more damage than you think, what to actually say when something's bothering you, and how the way you communicate in your personal life shows up at work too. If you've ever...

This week, we’re getting into why crashing out is actually just entitlement, how to deal with stress without taking it out on the people closest to you (your family doesn’t deserve that), the tear shed calendar Anastasia used to track her emotional meltdowns, the reiki lady who told Madison she doesn’t process her emotions, why therapy isn’t just for “crazy” people, and the duck feather analogy fo...

The term "pick me" has officially been beaten to death. Liking sports? Pick me. Having an opinion? Pick me. Existing in a room with a man? Pick me. This week we're getting into what a pick me actually is, why these girls only come out to play when there's a man around, and what to do when the pick me at work tries to throw you under the bus in a meeting. Also we said we'd rather work with men and...

We're ranting about overflowing inboxes, missing calendar invites, and people who wing meetings with no agenda. We share the exact systems we use every day to stay on top of our work from email labeling to secret early morning admin sessions to goal setting frameworks. Plus, why being organized literally lowers your stress and helps you live longer. If your inbox has thousands of unread emails...

If your best friend isn't on the same trajectory, should they even be your best friend? This week we're getting into what happens when you outgrow the people closest to you: friends, partners, family. We talk about the friends who project their limiting beliefs onto your life, the ones who are low-key happy when things go wrong for you, why outgrowing someone hurts worse than a breakup, an...

This week we sit down with Brielle, aesthetic injector and LPN, who's built her business from scratch three different times in both Vancouver and Toronto. We talk about what nobody tells you about starting in aesthetics, the BC regulations that limit everything from your hours to your marketing, why referrals beat content every time in the early days, and how ambition has completely reshaped her d...

If you feel like you're doing everything in your relationship and getting nothing back, this one's for you. We're breaking down man-keeping: the emotional labor women take on to be a man's entire support system. From walking his dog to doing his bookkeeping for free to reminding him to buy his own mom a Christmas gift, we've done it all and we're done. We talk about why women fall into this trap,...

We watched the Louis Theroux Manosphere documentary separately and came together to talk about it for the first time on mic. One of us walked away thinking it's all about money. The other walked away thinking daddy issues. We get into the double standards, why Louis might be doing the exact same thing as the guys he's exposing, the question most women won't answer honestly, what true masculinity a...

We're talking about why saying yes to everything is the single best decision we've ever made and why the thing holding most people back isn't fear of failure, it's fear of embarrassment. We share personal stories, talk about The Surrender Experiment by Michael Singer, and challenge you to say yes to every opportunity that scares you for the next 12 months. Let's see how different your life looks.

Christina tells us the most unhinged cabin story we've ever heard, then we get into what it's really like being a woman in sales, including the married client who stalked her all the way to Costco. Plus rapid fire would-you-rathers that go completely off the rails, the men vs. women at work debate, and Christina's goal to rebrand her entire life this year. New episodes every Friday. Fo...

It’s not you. It’s your habits. If you feel stuck, inconsistent, distracted, or constantly starting over, this episode is for you. Because most people don’t actually lack motivation... they lack structure. And their environment is quietly shaping their behavior more than they realize. In this episode, we talk about how accessibility drives habits, why your phone might be controlling your attention...

The world feels louder than ever. War headlines. Economic instability. Conspiracy cycles. Endless scrolling. It’s easy to feel overwhelmed or worse, paralyzed. So what do you do when everything feels chaotic, but you still want to build something meaningful? In this episode, we talk about staying grounded in unstable times. Why personal excellence might be the most powerful response to chaos. How...