Hoe to CEO

This week we're getting into: signs your workplace is a cult, signs your personal values don't align with your job, toxic workplace red flags, and how to know if your job is genuinely toxic or just not the right fit. We talk about how much influence a job should actually have over your personal values, why "we're a family" is usually a red flag, and why vague core values like...

Why can't anyone commit anymore, and did social media completely ruin dating? This week we're getting into: the ghosting, the situationships, and the "I'm just not in the place right now" speech we've all heard. Everyone treats each other like they're disposable now. You unfollow someone in real life and disappear, no conversation, no closure, nothing. We talk about t...

Rebuilding your life after divorce feels impossible at first. In this episode we talk about starting over after divorce, getting sober, healing after loss, and rebuilding your finances from rock bottom. Sara was blindsided. After 10 years together, her husband left her a breakup note in the kitchen. It happened after she lost her dad, and at 32 she found herself starting completely over. No emerge...

Is job hopping actually bad for your career, or does staying loyal cost you more? This week we debate the career question we took completely opposite paths on. One of us stayed in one lane for over 10 years and built a career from the very bottom into freedom, money, respect, and seniority. The other one bounced around between multiple career paths, went back to school more than once, traveled, tr...

We saw The Devil Wears Prada 2 in theatres and this week we're breaking down every character through a Hoe to CEO lens. Miranda the unhateable villain, Andy the pick me, Emily and her plot twist, Nigel and his twenty years of loyalty, and Andy's absolute bum of a boyfriend. Ambition, sacrifice, knowing what's actually for you, and why being a visionary beats being a copy. Maybe the big...

You're not confused. You're not still figuring it out. You're just scared to make the call. This week we're talking about the gray area... that place you sit in when you already know what to do but you'd rather avoid dealing with it. We get into why "I don't know" is always a cop-out, what staying indecisive actually does to your body, why dragging things out does...

Yes you should. We're talking about the one habit that's quietly f*cking things up in your relationships, your friendships, and at work: expecting people to read your mind. We get into why the cool girl act does more damage than you think, what to actually say when something's bothering you, and how the way you communicate in your personal life shows up at work too. If you've ever...

This week, we’re getting into why crashing out is actually just entitlement, how to deal with stress without taking it out on the people closest to you (your family doesn’t deserve that), the tear shed calendar Anastasia used to track her emotional meltdowns, the reiki lady who told Madison she doesn’t process her emotions, why therapy isn’t just for “crazy” people, and the duck feather analogy fo...

The term "pick me" has officially been beaten to death. Liking sports? Pick me. Having an opinion? Pick me. Existing in a room with a man? Pick me. This week we're getting into what a pick me actually is, why these girls only come out to play when there's a man around, and what to do when the pick me at work tries to throw you under the bus in a meeting. Also we said we'd rather work with men and...

We're ranting about overflowing inboxes, missing calendar invites, and people who wing meetings with no agenda. We share the exact systems we use every day to stay on top of our work from email labeling to secret early morning admin sessions to goal setting frameworks. Plus, why being organized literally lowers your stress and helps you live longer. If your inbox has thousands of unread emails...

If your best friend isn't on the same trajectory, should they even be your best friend? This week we're getting into what happens when you outgrow the people closest to you: friends, partners, family. We talk about the friends who project their limiting beliefs onto your life, the ones who are low-key happy when things go wrong for you, why outgrowing someone hurts worse than a breakup, an...

This week we sit down with Brielle, aesthetic injector and LPN, who's built her business from scratch three different times in both Vancouver and Toronto. We talk about what nobody tells you about starting in aesthetics, the BC regulations that limit everything from your hours to your marketing, why referrals beat content every time in the early days, and how ambition has completely reshaped her d...

If you feel like you're doing everything in your relationship and getting nothing back, this one's for you. We're breaking down man-keeping: the emotional labor women take on to be a man's entire support system. From walking his dog to doing his bookkeeping for free to reminding him to buy his own mom a Christmas gift, we've done it all and we're done. We talk about why women fall into this trap,...

We watched the Louis Theroux Manosphere documentary separately and came together to talk about it for the first time on mic. One of us walked away thinking it's all about money. The other walked away thinking daddy issues. We get into the double standards, why Louis might be doing the exact same thing as the guys he's exposing, the question most women won't answer honestly, what true masculinity a...

We're talking about why saying yes to everything is the single best decision we've ever made and why the thing holding most people back isn't fear of failure, it's fear of embarrassment. We share personal stories, talk about The Surrender Experiment by Michael Singer, and challenge you to say yes to every opportunity that scares you for the next 12 months. Let's see how different your life looks.

Christina tells us the most unhinged cabin story we've ever heard, then we get into what it's really like being a woman in sales, including the married client who stalked her all the way to Costco. Plus rapid fire would-you-rathers that go completely off the rails, the men vs. women at work debate, and Christina's goal to rebrand her entire life this year. New episodes every Friday. Fo...

It’s not you. It’s your habits. If you feel stuck, inconsistent, distracted, or constantly starting over, this episode is for you. Because most people don’t actually lack motivation... they lack structure. And their environment is quietly shaping their behavior more than they realize. In this episode, we talk about how accessibility drives habits, why your phone might be controlling your attention...

The world feels louder than ever. War headlines. Economic instability. Conspiracy cycles. Endless scrolling. It’s easy to feel overwhelmed or worse, paralyzed. So what do you do when everything feels chaotic, but you still want to build something meaningful? In this episode, we talk about staying grounded in unstable times. Why personal excellence might be the most powerful response to chaos. How...

We made it past 90 days, which statistically is where most people quit. In this episode we discuss what we've learned and why we wouldn't change a thing. If you’re building something and questioning whether it’s worth it… this is your reminder to stay in the game.

In this episode we sit down with Danica to talk about what happens when your life doesn’t follow the timeline you were promised. We get into moving overseas with no plan, coming home and feeling like a failure, watching everyone else hit “milestones,” and the quiet panic that sets in when your life looks nothing like the script, and what it actually takes to rebuild, reset your mindset, and intent...

We spiral (productively) about curated identities, gaming vs social media, cancel culture, and fake flexing. This episode breaks down how social media turned personality into performance and why being liked became addictive. Question of the week: Are you sharing to be understood or to be admired?

You don't have to choose between work and travel. There’s a fake binary people love: Travel = irresponsible. Work = boring and sad. Reality? Most ambitious people want both. You’re allowed to care about your career and want to see the world. Anyone who tells you otherwise is projecting their own limits.

In this episode we get into being called intimidating, having a resting bitch face, choosing respect over being liked, and why confident women make insecure men short-circuit. We believe “intimidating” is just what people say when they can’t control you, can’t compete, or can’t keep up. Submit other topics you'd love to hear us discuss: www.hoetoceo.com

It’s Madison’s 28th birthday... for the 4th year in a row... so we’re doing something a little different. In this episode, we’re actually getting to know Madison for the first time ever on the pod... from her competitive childhood to how she tied her self-worth to performance. She gets real about confidence: how it evolves, and what happens when the version of yourself you relied on disappears. We...

We're kicking off 2026 with a challenge most of you didn't realize you needed... because it's costing you more than you think...