The Sharon Francisco Show

Have you ever said yes to something you really didn’t want to do… and walked away completely changed by it? That’s exactly what happened when Sharon agreed to a bike film night with Pierre. She expected an evening about cycling. Instead, she found stories about courage, resilience, creativity and finding another way forward when life doesn’t go to plan. One woman became quadriplegic after an accid...

What if the things frustrating you most in your business aren’t just problems… but reflections? Your pricing. Your clients. Your team. Your workload. Even your inability to take a proper holiday without opening the laptop. In this episode, Sharon explores the idea that life — and business — is a mirror . Instead of asking, “Why does this keep happening to me?” the more useful question may be: What...

What if the confidence you’re waiting for only arrives after you do the thing? In this episode, Sharon sits down with Will Fulton , founder of the Trusted Advisor Network and a business advisor with more than 20 years of experience helping business owners grow stronger, more profitable businesses. This conversation goes well beyond strategy. Will and Sharon unpack the psychology behind pricing, gr...

What if your secret sauce isn’t your qualifications, your experience, or even how much you care about your clients? What if it’s the relationship you have with yourself? In this episode, Sharon explores how hundreds of small choices quietly build — or weaken — self-trust. The food you eat.  The promises you keep.  The people you spend time with.  The way you speak to yourself.  And whether you’re...

What looks fine on the outside can still be quietly costing you underneath. In this episode, Sharon shares one of the most confronting experiences of her life as a property owner — discovering that an investment property she believed was protected had been heavily contaminated with methamphetamine. She had a property manager.  She had landlord insurance.  She followed the process. And she still en...

What if the biggest influence on your business isn’t your qualifications, strategy or experience? What if it’s the relationship you have with yourself? In this episode, Sharon explores the small decisions that either strengthen or weaken self-trust — and why confidence isn’t something you wait to feel. It’s something you build. Through the promises you keep.  The way you speak to yourself.  The pe...

What if the thing making you uncomfortable in front of the camera is exactly what your business needs more of? In this episode, Sharon sits down with Shae Giles Bruton , the creative force behind Shae Style Photography . With almost 30 years behind the camera, Shae has an incredible ability to help business owners move past the awkwardness, insecurity and overthinking — and show up as themselves....

Why can one bookkeeper charge $70 an hour while another confidently charges $120 or more for similar work? It is not always qualifications. It is not always experience. It is not the fanciest website, podcast, or social media page. So what is it? In this episode, Sharon unpacks why clients are not just buying your service. They are buying the experience of being with you. They are buying how safe...

What if the thing your business needs most… is for you to step away from it? In this episode, Sharon shakes things up with a very direct reminder: Take the break. Get away from your office. Get away from the familiar. Get away from the same desk, same routine, same thinking. Because rest is not indulgent. It is often where fresh ideas, clearer thinking, creativity, and better decisions finally hav...

What if life does not need to feel as hard as we make it? In this episode, Sharon talks about one of her favourite practical life shifts: deciding to make things easier. Not perfect. Not impressive. Not “I can do it all.” Easier. From cleaners and mowers to simpler dinners, lower household standards, adult children learning independence, and no longer being everyone’s go-to person, this episode is...

What does it really take to go from feeling stuck and ready to walk away… to building a bookkeeping business with 18 team members and $1.5M in revenue? In this episode, Sharon sits down with Olivia Story , founder of Gecko Cloud Solutions , for a powerful conversation about growth, leadership, mindset, systems, AI, pricing, and the future of bookkeeping. Olivia shares how she went from a team of 5...

When you’ve built a business from the ground up, of course it feels personal. You found the clients. You did the work. You took the risks. You paid the wages. You carried the responsibility. So when someone says, “Don’t take it personally,” that advice can feel almost impossible to follow. In this episode, Sharon explores why business decisions are rarely just practical. A price increase can bring...

What is the woman behind the business carrying that no one else can see? Not the brand. Not the polished website. Not the smiling photo. The actual woman making the decisions, holding the money stress, supporting the team, managing the clients, remembering the appointments, organising the family, and trying to keep everything moving. From the outside, she may look completely capable. But there is...

Why do humans stay so busy instead of facing what’s actually wrong? In this episode of The Human Experiment , Sharon unpacks one of the biggest contradictions of modern life: we have more tools, technology, automation, AI, apps, and systems than ever before… yet so many people feel more exhausted, overstimulated, and overwhelmed than ever.  This episode is about the hidden role busyness plays in o...

What if getting older wasn’t something to fear… but something to design for? In this episode, Sharon sits down with Marcus Pearce — author, speaker, mentor, former journalist, and host of 100 Not Out — for a powerful conversation about longevity, purpose, courage, and creating an exceptional life at every age. Marcus shares why so many people quietly accept the belief that their best years are beh...

Why do humans care so much about what other people think? In this episode of The Human Experiment , Sharon unpacks one of the most human patterns of all: the way outside opinions can shape our confidence, choices, visibility, and self-expression. Even when we logically know we should back ourselves, something inside us still reacts to judgment, criticism, silence, or feeling left out. And there’s...

Why do humans hate the way they look on camera so much? In this episode of The Human Experiment , Sharon unpacks one of the strangest contradictions of modern life: we want growth, visibility, influence, and connection… but we often want all of it without the discomfort of being seen. This is not really about cameras. It is about identity, self-worth, fear of judgment, belonging, and the strange p...

Why Women Second Guess Themselves Even When They’re Brilliant Why do so many capable women still question themselves… even when they’re great at what they do? In this episode, Sharon unpacks something subtle but powerful: the way conditioning, culture, and long-held expectations shape how women show up in business. From meetings where a woman’s idea lands lightly until someone else repeats it, to...

What happens when life gives you a moment so powerful… you can’t go back to who you were before? In this deeply moving episode, Sharon sits down with Jessica Ritchie — award-winning brand strategist, keynote speaker, founder of the Transformational Brand Lab , seven-times internationally awarded author, and creator of the MARK methodology : Mindset, Authenticity, Resilience, and Kindness.  This co...

Let’s talk about fear. Not the big, obvious kind. The quiet kind. The kind that sounds like “I’ll do it later” “I just need to think about it a bit more” “Now’s probably not the right time” And it feels reasonable. In this episode, we unpack how fear doesn’t stop you in obvious ways. It shows up in small, everyday decisions and over time, those decisions shape your results more than anything else....

I read something recently that didn’t give me a big breakthrough… it made me uncomfortable. And sometimes that’s the stuff that actually changes things. In this episode, we unpack a powerful idea from Napoleon Hill’s Outwitting the Devil and how it shows up in business in a way most people don’t realise. Because the issue usually isn’t that you don’t know what to do. It’s that you’re not doing wha...

Let’s talk about video. Because the second someone says “you should be doing more video” something happens. You avoid it. You overthink it. Or you tell yourself you’ll get to it later… and don’t. In this episode, we unpack what’s actually going on underneath that resistance and why it has nothing to do with your ability and everything to do with how aware you suddenly become of yourself. Using rea...

Today Sharon is joined by Alex Alexandrou , General Manager of Reckon . Alex has been with Reckon for more than two decades, which means he’s seen the accounting and payroll software space evolve from desktop to cloud to AI — while staying close to the real-world challenges small business owners, bookkeepers, and accountants face every day. This conversation goes beyond software. It’s about leader...

Sales is happening all day, every day… whether you like it or not. Getting your partner on board. Getting your kids to listen. Asking for your money back on something you forgot to cancel. And then… you go to talk about your own services and suddenly it feels awkward. In this episode, we unpack why sales conversations can feel uncomfortable even when you know you’re good at what you do and how tha...

We spend so much of our lives trying to do things properly. Build the business. Stay organised. Be responsible. Keep everything moving. And somewhere in the middle of all of that… we forget to actually enjoy being alive. This episode was sparked by a book that stopped Sharon in her tracks and brought her back to something we don’t talk about enough: life is finite. Not in a heavy way. In a way tha...