The Roofer Show

Summary / Intro Most roofing businesses don’t fail because of a lack of work — they fail because the fundamentals aren’t in place. In this episode, I break down the core business essentials every roofing contractor needs to focus on to build a more profitable, stable, and sustainable company in 2025 and beyond. This isn’t about chasing the latest tactic or tool. It’s about strengthening the founda...

Have you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support , which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your busine...

Tune in today as Dave Sullivan dives into the different ways two roofing contractors, each pulling in about $2 million a year, run their businesses. Through some insightful discovery calls, Dave shares their unique stories, goals, and how they've set up their businesses. He really drives home the point about how important it is to have personalized coaching and a solid business plan. Dave also dis...

Today, Dave dives into why having a solid business plan is crucial for roofing contractors. He chats about how important it is to know where your business is headed and the reasons behind your goals. He also talks about the key role financial statements and cash flow management play in running a successful business. If you’re wanting to write a strong business plan, Dave will give you what you nee...

Today, Dave Sullivan chats with Nick Peret, the founder of Better Boss, about the hurdles roofing contractors encounter with technology and CRM systems. Dave highlights how crucial it is to implement these systems properly and ensure the team adopts them to steer clear of inefficiencies. Nick brings up the idea of a fractional CTO, which offers top-notch tech expertise without the expense of a ful...

In this episode of The Roofer Show , Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles and how mastermind groups...

Summary / Intro If you’re a roofing contractor relying on Google to drive leads, your Google Business Profile may be your most important marketing asset — and most roofers aren’t using it correctly. In this episode, I’m joined by Tim Brown from Hook Agency to break down the most effective Google Business Profile strategies roofing contractors can use to get more visibility, more calls, and better-...

Today, Dave Sullivan and Philip Siegel dive into the tricky topic of finding skilled workers in the roofing world. Philip is a labor attorney who's been in the construction law game for 27 years and he shares valuable insights on the legal hurdles roofing contractors face, especially when it comes to immigration laws and those pesky I-9 audits. He points out that I-9 audits are on the rise with th...

Summary / Intro Most roofing contractors work hard every day — but very few actually know if they’re winning. In this episode, I sit down with Diane Gilson to talk about one of the most overlooked parts of running a profitable roofing business:  keeping score . We break down why so many contractors feel busy but still stressed, confused, or broke — and how the lack of clear financial scorekee...

In this episode of "The Roofer Show," host Dave Sullivan discusses addiction in the roofing industry with Kim and Paul Reed, co-founders of Roofers in Recovery. Dave shares his background in roofing and podcasting, while Kim explains their organization's mission to support individuals struggling with addiction through comprehensive recovery services. Paul recounts his personal journey of addiction...

Summary / Intro If homeowners can’t find you on Google, you don’t exist. In this episode, I sit down with local SEO expert Dima Sobovoy to break down how roofing contractors can win more jobs by showing up where it matters most —  Google Maps and local search . We talk about why many roofing websites and SEO campaigns fail, what Google actually looks for when ranking local contractors, and ho...

Summary / Intro One of the biggest decisions roofing contractors wrestle with is whether to focus on  residential, commercial — or try to do both . In this episode, I break down the real differences between residential and commercial roofing, the hidden challenges of each, and why trying to do everything often leads to confusion, thin margins, and burnout. This isn’t about which is “better.”...

Summary / Intro Most roofing contractors work for decades and never stop to ask a critical question: What is my business actually worth? In this episode, I sit down with Greg DeSimone to break down what truly creates value in a roofing business — and why so many contractors end up walking away with far less than they expected when it’s time to exit. This conversation isn’t just about selling your...

Today, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of ha...

Today, John and I have a great discussion with Chris Scoville from Improvifi about the importance of financing in the roofing industry. We’ll explore how offering financing options can significantly boost roofing sales, talk about the ever-evolving lending landscape, and discuss the need for contractors to present financing early in the sales process. John emphasizes the importance of training con...

Today, we reflect on 2024 and prepare for 2025 by discussing common mistakes made by roofing contractors last year. This annual tradition, replayed since 2017, highlights the top ten recurring errors. Dave emphasizes the importance of having a clear business plan, understanding one's ideal customer, and charging appropriately for services and underscores creating a business that allows for persona...

What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge techn...

Welcome to this episode of The Roofer Show! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I’m talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more!     Brian Huf is the owner of Modern Roofing Group in Denver,...

Do you know that having a written business plan can make all the difference for roofing contractors? In the latest episode of "The Roofer Show," Dave Sullivan and John DeLaurier dive deep into the essentials of business planning for 2025. We cover everything from setting realistic sales goals to structuring your marketing strategies. It's more than just growing your business, it's about making it...

In this episode, John DeLaurier and I discuss our WHY, which is the most important thing about your business. Why do you want to run a roofing business in the first place? Knowing and understanding your why is the best way to come into 2025 prepared for success. Join us to learn more about aligning with your why and having a plan to accomplish it in the coming year. What you’ll hear in this episod...

Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don’t produce the desired outcomes, throw money into futile efforts, or simply don’t budget enough for the right kind of marketing. Today’s show covers how to approach marketing to become “5-mile famous.” Join us to learn more! Elizabeth Lytle is with C...

In this episode, Dave Sullivan and John DeLaurier speak with Scott TeBay from Rain Stoppers Roofing. They discuss strategies for scaling roofing businesses, emphasizing the importance of systems, processes, and market understanding. Scott shares his experience with financial training and innovative canvassing techniques, while John highlights the critical role of financing in increasing sales. The...

We have an exciting episode for you that you will want to catch! Today, we discuss the importance of effective communication in the roofing industry with AnneMarie Grisham, VP of Sales and Partnerships at Ruby. You’ll hear why it is a necessity for contractors to answer their phones promptly to improve customer service and drive sales. AnneMarie explains how Ruby's chat and reception services can...

As we head into the holiday season, we must acknowledge that 2024 is almost over. Have you hit your goals? Did you have specific, written goals? What went right and what went wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for 2025. If you’re feeling stuck and don’t know ho...

Have you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support , which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your busine...