The Roofer Show

Summary / Intro Many roofing contractors think growth means spending more on marketing. In reality, most businesses don’t have a lead problem — they have a  foundation problem . In this episode, I break down how roofing contractors can do more with what they already have by strengthening their systems, tightening operations, and lowering customer acquisition costs without burning cash or chas...

Today, host Dave Sullivan reminds us that it’s the fourth quarter, and while most contractors are ready to coast into the holidays, the smart ones are stepping on the gas. Today, we’re talking about how to tighten up your numbers, clean up your operations, and build a simple one-page business plan that sets you up for your best year yet. I’ll walk you through the process of running a winning roofi...

Summary / Intro Most roofing sales problems don’t come from bad reps — they come from bad systems. In this episode, I sit down with Adam Bensman to break down what it really takes to build a high-performing roofing sales team. We cover hiring the right people, structuring pay plans that actually drive behavior, and training sales reps so they perform consistently instead of relying on talent or lu...

Today, host Dave Sullivan sits down with Remko Bloemhard, the founder of SuppTrax, a company that’s changing the game for roofing contractors when it comes to insurance claim supplementing. Remko breaks down what supplementing really means (think: going back to the insurance company for those extra costs that often get missed in the initial estimate) and why it’s such a crucial step for contractor...

Ready to unlock the secrets behind building a multi-million-dollar roofing business? In this episode of The Roofer Show, host Dave Sullivan sits down with entrepreneur Teddy Slack, who’s got a wealth of experience in home services and environmental businesses. Teddy gets real about what it takes to grow and sell a thriving company, from mastering your finances to pinpointing the most profitable se...

Today’s show answers the #1 question in Facebook roofing groups. Everyone has an opinion about CRMs, but who can you trust? Join Dave Sullivan, John DeLaurier, and their guest, Scott Tebay, as they tackle the big question: “What’s the best CRM for roofers?” Scott Tebay is the owner/operator of Rainstoppers Roofing , and he’s been in the construction industry for almost 20 years. Scott is committed...

Summary / Intro Most roofing contractors don’t actually own a business — they own a job with a lot of stress. In this episode, I break down the  12 essential fundamentals every roofing contractor must have  to build a profitable business that runs without constant owner involvement. These aren’t hacks or shortcuts. They’re the proven building blocks that create clarity, stability, and lo...

Summary / Intro Most roofing contractors think they know their customer acquisition cost. They don’t. In this episode, I break down why  CAC is almost always higher than contractors realize , what most people leave out when calculating it, and how misunderstanding this number quietly destroys profitability. If you’re spending money on marketing, salespeople, or agencies — and not truly tracki...

Ready to stay ahead in the ever-evolving roofing industry? Today, host Dave Sullivan speaks with Jon Gardner from Owens Corning for an eye-opening conversation you won’t want to miss! Discover how the pandemic turbocharged technology adoption and transformed what homeowners expect from contractors. Jon shares how Owens Corning is leading the way with investments in contractor education, cutting-ed...

Summary / Intro Most roofing contractors don’t have a business plan — they have ideas, goals, and good intentions. That was me too… until everything changed. In this episode, I share how working with my coach, Rick Dutmer, and implementing a  simple, disciplined business plan took my roofing company from chaos and stress to clarity, profitability, and ultimately a successful exit. If you’ve e...

Summary / Intro One of the biggest mistakes roofing contractors make happens early —  their first hire . In this episode, I break down who you  should  hire first in your roofing business, who you should absolutely avoid hiring too early, and why getting this decision wrong creates years of stress, wasted money, and stalled growth. If your business still depends heavily on you for s...

In this episode of The Roofer Show , Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles, and how mastermind group...

Summary / Intro Most roofing contractors work hard, stay busy, and still feel like they’re stuck. The problem usually isn’t effort — it’s clarity. In this episode, I walk you through the  Roofing Business Success Audit , a simple framework designed to help contractors identify what’s actually holding their business back. We cover the key areas that most roofing companies struggle with, includ...

Today, host Dave Sullivan speaks with Emily May, the owner of M&M Roofing in Texas. Emily opens up about her inspiring journey, how she went from working as an ICU nurse to becoming a roofing entrepreneur. She discusses what it was like to acquire and grow an existing company, the hurdles she faced in breaking into the industry, and why educating customers is so important to her. Emily also sh...

Summary / Intro For many roofing contractors, labor compliance is one of the most stressful — and misunderstood — parts of the business. In this episode, I’m joined by labor and employment attorney  Philip Siegel  to talk about what really happens when ICE shows up at a roofing job site, what your rights are as a business owner, and how to protect yourself before a problem ever arises. T...

Summary / Intro Getting paid shouldn’t be the hardest part of running a roofing business — but for many contractors, it is. In this episode, I sit down with construction attorney  Alex Barthet  to break down the legal and contractual mistakes that cause roofers to wait too long (or never get paid at all). We cover lien rights, contracts, payment timelines, and the systems contractors nee...

Summary / Intro SEO is changing fast — and roofing contractors who don’t adapt are going to get left behind. In this episode, I sit down with  Aaron Hockel , SEO expert and founder of Roofing SEO Webmasters, to talk about how search is evolving from traditional Google results to AI-driven platforms like ChatGPT. We break down what actually matters for roofers in 2025 and beyond, what hasn’t c...

Summary / Intro Most roofing contractors think they’re making money — until they look at the numbers. In this episode, I sit down with  Michael Stone , one of the most respected voices in construction financial education, to break down one of the most misunderstood topics in roofing:  markup vs. margin . We explain why confusing the two destroys profit, how contractors accidentally under...

In this episode of "The Roofer Show," host Dave Sullivan interviews Jon Starry, owner of Steadfast Roofing in Tampa Bay, FL. Jon shares his journey from IT to roofing, highlighting the company’s rapid growth, the importance of in-house crews for consistent quality, and leveraging technology like CRM systems and virtual assistants. He discusses effective lead generation, job costing, and building a...

Summary / Intro Most roofing companies look the same — and that’s a problem. In this episode, we talk about why being “just another roofer” is killing your close rate and driving your marketing costs up. Homeowners don’t remember average, and they definitely don’t trust it. We break down what branding really means for roofing contractors, why brand isn’t a logo or a truck wrap, and how the right b...

Summary / Intro The first question every homeowner asks is simple:  “How much is this going to cost?” In this episode, we talk about why roofing sales are changing fast — and why contractors who hide pricing or avoid the conversation are losing trust before they ever step foot on the property. I’m joined by Mike Goldenstein from Roof Quote Pro to discuss how transparent pricing tools are resh...

Summary / Intro Most roofing businesses don’t fail because of a lack of work — they fail because of chaos. In this episode, I sit down with John DeLaurier to talk about what it really takes to move from reacting all day to running a business with control, clarity, and confidence. We break down the systems every growing roofing company needs to handle more work  without  more stress. Show...

Summary / Intro If you’re not offering financing in your roofing business, you’re losing jobs — even when homeowners like you. In this episode, I’m joined by  Chris Scoville from Improvify  to break down why financing is no longer optional for roofing contractors and how the best companies are using it as a sales system, not a last-minute add-on. We talk about when to introduce financing...

Summary / Intro Most roofing contractors say the same thing: “I just can’t find good people.” But the real problem usually isn’t the labor market — it’s  how you’re hiring . In this episode, I’m joined by  Paul Sandeman from Contractor Staffing Source  to break down what it actually takes to attract, hire, and retain  A-players  in a roofing business. We talk about why mos...

Summary / Intro Most roofing contractors work hard for years assuming they’ll eventually sell their business or pass it on. The reality? Most businesses don’t sell — they simply shut down. In this episode, I sit down with construction attorney Scott Calhoun to break down the  four biggest business killers  that quietly destroy roofing companies:  divorce, disability, dissolution, an...