The ROI Masterclass

The operators we interview every week are in this room. Come join Sold Out Stays for free skool.com/soldoutstays/about —————— Most properties don't fail because of a bad market they fail because of bad decisions made at the basis. In this episode of ROI Masterclass, Liat Siegel sits down with Daniel Lerer, a commercial mortgage broker and deal strategist at GFI Realty who started his career in hed...

The operators we interview every week are in this room. Come join Sold Out Stays for free skool.com/soldoutstays/about —————— The amenity audit that keeps proving operators wrong about revenue leaks. Kevin Shtofman, COO of Reba and a 22-year real estate veteran, joins Liat Siegel on The ROI Masterclass to break down where multifamily operators are quietly leaving money on the table — and why the d...

The operators we interview every week are in this room. Come join Sold Out Stays for free skool.com/soldoutstays/about —————— Tracy Taylor has spent his career between two worlds building guest-experience software for IHG Hotels & Resorts by day and running fix and flips by night and he says the same rule protects both: fall in love with the numbers, not the deal. In this episode, Tracy breaks...

The operators we interview every week are in this room. Come join Sold Out Stays for free skool.com/soldoutstays/about —————— Most owners obsess over rent and CapEx while the biggest ROI lever sits in their loan documents — and Ira Zlotowitz says the fix starts with how many lenders actually see the deal. In this episode of ROI Masterclass, Liat Siegel sits down with Ira Zlotowitz — a 25-year vete...

The operators we interview every week are in this room. Come join Sold Out Stays for free skool.com/soldoutstays/about —————— Self-storage returns of 25% start with a risk most investors never see and it's paid for before a single dollar of investor capital comes in. Caspe Bahlmann, Managing Partner at Bahlmann Capital Group, joins Liat Siegel to break down how his team repurposes old buildings a...

The operators we interview every week are in this room. Come join Sold Out Stays for free skool.com/soldoutstays/about —————— Hotel revenue strategy has become obsessed with rate — and Chris Baggett of Canyon Creek Lodging argues that obsession is exactly where owners are leaking money. In this episode of ROI Masterclass, Chris breaks down why inventory management is what he calls a lost art and a...

The operators we interview every week are in this room. Come join Sold Out Stays for free skool.com/soldoutstays/about —————— Hotel ROI isn't what most owners think it is and Michael Blank has spent a career proving it. Michael Blank is a hotel investor and operator based in DC who has worked across operations, hospitality consulting, banking, and ownership at two public companies before starting...

The operators we interview every week are in this room. Come join Sold Out Stays for free skool.com/soldoutstays/about —————— A $500 hotel room can land on the bill at $700 — and April Cheng says the service better be worth $700. In this episode of ROI Masterclass, host Liat Siegel of Hadar Interiors sits down with April Cheng, founder of Travel Chic World, joining from Hawaii. April built her age...

The operators we interview every week are in this room. Come join Sold Out Stays for free skool.com/dealmakers —————— Most operators are still renovating like it's 2021. Steeve Breton says that might be the single biggest mistake you can make in this market. Steeve Breton, President of Velocity Capital, has invested over $500 million in multifamily assets since launching in 2017 — and he's watched...

What if a single design change to your Airbnb could generate $400,000 in additional projected revenue? That's exactly what happened for commercial real estate investor and fund manager Cherif Medawar — after one conversation about aesthetics changed how he saw his entire portfolio. About This Episode: In this episode of the ROI Masterclass, Liat Siegel sits down with Cherif Medawar, commercial rea...

Why Skipping Your Hotel Renovation Is a Slow Death — And What to Do Instead | Tommy Beyer With over 20 years in hospitality from valet at a four-diamond resort to VP of Operations overseeing 15–20 hotels and co-founding a private REIT. Tommy Beyer has seen exactly what separates hotels that thrive from those that quietly fall apart. In this episode, Tommy breaks down the costly mistakes hotel owne...

What if your space was so well-designed that it closed deals before you even opened your mouth? Mauricio Ruiz, founder of Worked Up, a co-working space in New Jersey, built exactly that. After launching 20+ businesses across industries including signage, branding, and hospitality, Mauricio identified a massive gap in his local market: co-working spaces that were either boring white boxes or inacce...

The Golden Age of Multifamily Is Over — Now What A $5 million equity raise is actually harder to close than a $20 million one. Capital broker Sitta Dumbuya breaks down exactly why and what sponsors need to know to get their deals funded in today's market. With a background in engineering and years of hands-on experience in multifamily acquisitions, operations, and now capital strategy, Sitta Dumbu...

104 Rejections Later How a Stay at Home Mom Built Jersey City’s Most Unique Coworking Space She heard "no" from 104 landlords before a single one said yes. Eight days after opening Narra Collective, she was in the operating room with a ruptured appendix and she still built the space to 100 members, 100% private suite occupancy, and an 18-person waitlist. In this episode of the ROI Masterclass, She...

How Iconic Hotels and Restaurants Are Designed for Both Magic and Profit! What does it actually take to create a hospitality experience people never forget? Jennie Yip has spent 30 years building the answer from opening The Delano Hotel with Ian Schrager and Philippe Starck, to designing F&B concepts across boutique hotels, private clubs, and restaurants around the world. In this episode, Jenn...

Adam from PadSplit built a marketplace with over 30,000 co-living units, and discovered that low-income tenants have a lower eviction rate than Class A renters. In this episode, Adam breaks down how PadSplit converts underutilized single-family homes into affordable, income-generating rooms and why the data on who actually makes a reliable tenant runs completely opposite to traditional underwritin...

How Co Living Delivers 25% Cash on Cash Returns When Airbnb Returns Are Collapsing DD Garzon has spent over 20 years in property management, building a 500-door company from the ground up, selling it, and then discovering the most profitable real estate model she's ever seen: co-living. In this episode, DD breaks down exactly why co-living is outperforming every other asset class she's operated, i...

Most NYC developers lose money before they even break ground, and they never know why. Joseph Segal, New York City real estate strategist and pre-development expert at Real New York, reveals the costly planning mistakes that leave buildings sitting vacant for years. Summary: Joseph started in real estate at 20 years old with no formal training, and built a career by going deeper than most on the d...

India's Hospitality Boom What Investors Can Learn From the World's Fastest Growing Market Everyone is looking at the same markets. The same cities. The same trends. The same opportunities. Meanwhile, one of the world's fastest-growing hospitality markets is hiding in plain sight. For more than 35 years, Samir Kuckreja has helped hotels, restaurants, investors, and private equity firms identify opp...

Why $3 5 Trillion of Real Estate Is Still Locked Away From Investors What if commercial real estate could move as fast as the stock market? In this episode, Alex Bell breaks down how AVKI is building the infrastructure behind real estate tokenization — helping institutions access, underwrite, and transact commercial real estate faster, smarter, and with greater liquidity. From AI-powered underwrit...

Inside a $1B Vision The New Blueprint for Housing, Health & Wealth From surviving conflict in East Africa to leading $1B+ in real estate development projects across the U.S., Thomas Hagos shares how purpose, research, and human-centered development are reshaping the future of housing. In this episode, Thomas breaks down: • Why development should prioritize people, not just profits • The future...

From $2B Brokerage to AI Platform How Mike Puma Is Rewiring Real Estate What happens when AI stops replacing people — and starts replacing tasks? In this episode, we sit down with real estate entrepreneur and tech innovator Mike Puma to unpack how AI is transforming real estate from the inside out. From brokerage growth and automation to investor strategy, marketing, and human connection, Mike exp...

28 Years in Real Estate: 3 Mistakes That Cost Investors Millions From corporate executive to real estate entrepreneur — Clifton Norwine reveals the moment he realized the traditional path to success was broken. After losing the security he thought corporate America promised, Clifton rebuilt his life through entrepreneurship, real estate syndications, and strategic investing. In this episode, we ex...

How She Turned a Failing Country Club Into a Profitable Community Growth in hospitality doesn’t come from guessing, it comes from listening, testing, and executing with intention. In this episode of ROI Masterclass, Michele Malo breaks down how she transformed a struggling country club into a thriving, revenue-generating community hub, not through guesswork, but through strategy. Key takeaways: •...

The IRS Allows This… But Most Investors Don’t Use It Welcome back to another episode of the ROI Masterclass, where we break down the strategies driving real results in real estate. Today’s guest is Brenten Blakeman, a specialist at the intersection of finance, real estate, and tax strategy, helping investors unlock hidden value through smarter planning. Brenten began his career in gift and estate...