The Entrata Pod

How are AI agents changing the way renters move from first inquiry to signed lease? Join Entrata VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook for a conversation about AI-powered leasing and the teams putting it to work. They explore how lead-to-lease automation can reduce operational friction, accelerate leasing outcomes, and help lower Cost Per Approved Lease (CPAL). You...

Leasing teams are facing rising acquisition costs, increased supply, and growing pressure to maintain occupancy and NOI. Ben Pleat, CEO & Co-Founder of Cobu, joins Entrata’s Virginia Love to discuss how multifamily operators can unlock the value of resident engagement to drive referrals, strengthen reputation, improve conversion rates, and increase retention. Through real-world success stories...

How can property management teams turn more prospects into residents without adding complexity? In this episode of Entrata Pod, Entrata VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook explore how to reduce friction throughout the leasing process—from a prospect’s first inquiry to a signed lease. They discuss how the modern leasing funnel has changed, where delays and ineffic...

The American Dream is evolving—and renters are redefining success. In this episode, Entrata President Chase Harrington and Industry Principal Virginia Love explore new research comparing renter sentiment in 2024 and 2026. They discuss why renters are staying longer, the rising importance of financial stability, how Gen Z is reshaping housing expectations, and what multifamily operators can do to s...

What do renters actually want in 2026? The answer may surprise you. In this episode of the Entrata Pod, we unpack the findings from Entrata’s latest Resident Priorities Report , based on responses from more than 2,000 U.S. renters . Entrata President Chase Harrington and Industry Principal Virginia Love break down the trends shaping today’s rental market and what property management teams need to...

Resident communication is about more than sending messages—it’s about building trust, creating connections, and delivering an exceptional resident experience at every touchpoint. In this episode of The Entrata Pod, Product Marketing Manager Andre Alves sits down with Director of Growth DeAysia Douglas and Growth Marketing Manager Aleigh McNeill to discuss how multifamily teams can combine effectiv...

Multifamily marketing teams are being asked to do more than ever — drive occupancy, improve renter engagement, support onsite teams, and deliver measurable leasing results with tighter budgets and fewer resources. So what’s actually helping marketing teams build momentum in today’s market? In this episode of The Entrata Pod , Entrata’s Eileen Cook and Hannah-Marie Evans break down the biggest chal...

Utilities should make operations easier — but for many multifamily teams, utility billing and management create more headaches than value. In this episode of The Entrata Pod , Harrison Vaughn, Product Marketing Manager at Entrata, sits down with Senior Industry Principal Gerry Crooks to break down what property operators should actually look for in a utility partner — and the costly mistakes that...

Renter expectations are shifting—and “value” means something very different than it did just a few years ago. In this episode of The Entrata Pod , Product Marketing Manager Eileen Cook joins Industry Principal Virginia Love to unpack how today’s renters are redefining value, what drives trust, and how those shifts are reshaping the leasing experience from first search to signed lease. They dig int...

Search in multifamily is evolving fast. From AI-generated results to maps and zero-click searches, renters are discovering properties in entirely new ways. In this episode of The Entrata Pod , Eileen Cook and Collin Perry break down what’s changing in SEO, what still matters, and how multifamily marketers can stay visible in 2026. Learn how to adapt your strategy, prioritize local listings, and na...

In today’s rapidly evolving multifamily industry, success isn’t driven by technology alone—it’s powered by people. In this episode of The Entrata Pod , Sarah Greenough, President and CMO of Princeton Properties, joins Entrata’s Virginia Love to explore what effective leadership looks like in modern property management. From navigating operational change to building high-performing teams, they brea...

What do modern renters really want? In this episode of The Entrata Pod , we break down insights from Entrata’s Resident Report—based on 2,000+ renters—to explore how financial pressure, rising expectations, and technology are reshaping the renter experience. Andre Alves, Product Marketing Manager at Entrata, shares what today’s data means for property managers and operators—and how to adapt. We co...

How much is your operating system really costing your properties? As portfolios scale, many property management tech stacks become fragmented over time, introducing hidden operational friction, limiting automation, and quietly impacting NOI. Join Entrata Product Marketing Manager Catherine Rotman along with Customer Success Manager Kaillie Merrick as they break down the difference between  integra...

Autonomous property management is here, and this release marks a major leap forward. Join the Entrata product marketing team as they unveil the next evolution of the Entrata operating system: an AI-native, agentic platform designed to unify operations, elevate resident experiences, and embed intelligence across every workflow. From leasing and marketing to accounting, maintenance, and resident eng...

Unfiltered conversations happening every day in online multifamily communities reveal what’s really going on at the site and portfolio level. In this episode of Resident Experts , Entrata’s Virginia Love is joined by multifamily thought leader and Spherexx Chief Brand Strategist Lia Nichole Smith to explore “Multifamily chatter that matters.” Together, they break down the patterns emerging from pe...

Resident expectations in multifamily housing are evolving faster than ever. Today’s renters compare their living experience to the seamless, on-demand interactions they get from top consumer apps—raising the bar for property managers and operators across the industry. In this episode of The Entrata Pod , Andre Alves (Product Marketing Manager at Entrata) and Alex Buchanan (Head of Homebody) break...

Authentic communication drives connection, and connection drives retention. In the third and final session of Entrata’s three-part series  “Improve Your Resident Experience, Improve Your Results,”  Entrata’s Head of Strategy & Business Operations, Ann Ogami, reconnects with author and advisor Steve Yastrow to explore how improvisation can lead to stronger, more meaningful relationships with re...

Marketing in 2026 leaves little room for delay. With leaner teams, higher renter expectations, and tighter margins, small inefficiencies can have an outsized impact on leasing performance. Join Entrata’s VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook as they break down how marketing, leasing, and technology must work together to drive real results, and where many teams are...

The multifamily market is finally regaining its footing, shifting from several years of volatility to a more stable, operations-first environment. Entrata surveyed more than 300 multifamily executives to understand how leaders are navigating this new landscape: where optimism is returning, where costs and fragmentation still create pressure, and how operators are turning to value, efficiency, and...

Resident relationships sit at the heart of a property’s success. In the second session of our three-part series “Improve your resident experience, improve your results” , Entrata’s Head of Strategy & Business Operations Ann Ogami reconnects with author, speaker, and consultant Steve Yastrow to explore how building meaningful resident relationships leads to loyalty, retention, and long-term bus...

New federal AI policies are set to shape how multifamily operators innovate, scale, and serve residents. Kevin Donnelly, Executive Director & Chief Advocacy Officer at RETTC, joins Entrata’s Virginia Love to break down the U.S. AI Action Plan and what it means for multifamily. From regulatory shifts to real-world applications like predictive maintenance, leasing automation, and fraud detection...

What is the true economic impact of Entrata’s property management platform? Entrata commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, using Forrester’s proven methodology to reveal the financial outcomes, risk adjustments, and customer perspectives that highlight Entrata’s impact on efficiency, scalability, and resident experience. Join Entrata President Chase Harr...

What truly drives resident loyalty and retention in multifamily communities? In this first session of our three-part series “ Improve your resident experience, improve your results,”  Entrata’s Head of Strategy & Business Operations Ann Ogami sits down with author, speaker, and consultant Steve Yastrow to explore how brand harmony, the seamless blending of every resident touchpoint into one co...

As multifamily operators face economic uncertainty and rising costs, protecting the bottom line has never been more challenging. In this episode, Entrata’s Product Education Manager Hannah-Marie Evans and Manager of Professional Services Micha Hawkins, share how strategic, tech-powered facilities management is becoming a key lever to improve operational efficiency, boost resident satisfaction, and...

Stephanie Linton, Director of Marketing at Princeton Management and the 2025 NAA Emerging Leader of the Year,  joins Entrata’s Amanda Fumo for a deep dive into purpose-driven marketing in multifamily. With a portfolio spanning over 150 communities across 12 states, Stephanie shares how she uses strategy, creativity, and social impact to go beyond leasing—and build real connections. Tune in to hear...