Masaki Iwabuchi
The 5-minute Design Process Museum
WELCOME to the 5-Minute Design Process museum. This program is about design. But we shift our focus away from designed products. Instead, we explore the aesthetics hidden within the "process" of design. Each episode, we introduce a diagram or framework crafted by design professors and practitioners from across history and around the globe.
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#3: A/B Design Manifesto (Dunne & Raby, 2013) 07.06.2026 6:26
Today’s exhibit is the "A/B Design Manifesto" by Dunne & Raby. This diagram was created by Anthony Dunne and Fiona Raby, a design duo who pioneered the concept of Speculative Design. In this simple list, they characterized conventional, commercial design as "A" and contrasted it with their alternative vision for the field as "B." Personally, I am absolutely in l...
#2: "The Complex Field of Research (Lois Frankel and Martin Racine, 2010) 04.05.2026 7:00
Today’s exhibit is "The Complex Field of Research: For Design, Through Design, and About Design" by Lois Frankel and Martin Racine. The theme of this diagram is the relationship between design and research. Terms like "user research" and "competitive research" are common in every industry. In the design field as well, research and design work together to elevate th...
#1: Four Orders of Design (Richard Buchanan, 2001) 05.04.2026 5:14
Today’s exhibit is Richard Buchanan’s "Four Orders of Design." Nowadays, the word "design" has expanded far beyond mere aesthetics or forms. Design is used to create everything from experiences and business models to organizations. The root of this broad perspective can be traced back to today’s diagram: the "Four Orders of Design." As the name suggests, it categori...
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