Sign & Thrive

Send us Fan Mail When was the last time you kept a promise to yourself that nobody else knew about? For most of my life, I couldn't have answered that question. I told people I was training for a marathon I never started. I called myself a business owner while doing none of the things business owners actually do behind the scenes. And I was broke, desperate, and nearly destitute the entire ti...

Send us Fan Mail What Your Certification Doesn't Prove — Inside AGNP's Credentialing Program Sign and Thrive Podcast for Notaries | Host: Bill Soroka Anybody can buy a notary certification. All it proves is that you could afford the class and pass the test. It says nothing about whether you can apply what you learned when a real signer, a real document, and a real complication show up at...

Send us Fan Mail What happens when your notary business finally starts working — and you still can't figure out where the money goes? That's exactly where Bill Soroka found himself the year his revenue came in at $364,000. He was driving 400 miles a day, running nine to twelve appointments five and six days a week, grinding harder than he ever had. And in November of that year, he almost...

Send us Fan Mail Everybody in the notary world says the same thing: there are too many notaries and not enough work. In this episode, Bill Soroka makes the case that oversaturation isn't the real problem at all, and that the belief itself is keeping you stuck in the wrong waters. Drawing on the landmark business book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, Bill breaks down the...

Send us Fan Mail What if one book could open the door to the estate planning attorneys, paralegals, and trust professionals you've been trying to reach for years? In this solo episode of the Sign & Thrive Podcast, Bill Soroka shares the personal story behind his newest book, Rethinking the Notary , and why he believes it could reshape the future of the notary profession. This one is diffe...

Send us Fan Mail Quit Hiding on Zoom Calls: How to Tell the Difference Between Traction and Distraction Description: Your calendar is packed with trainings and Zoom calls, and every one of them feels productive. But feeling busy and making progress are two very different things, and sometimes that call is just a comfortable place to hide from the harder work you already know you should be doing. I...

Send us Fan Mail What happens to your family if you don't make it home tonight? That's the question at the heart of this conversation with Jon Braddock, CEO of My Life & Wishes and creator of the Legacy Vault. Bill and Jon dig into the Certified Legacy Vault Advisor (CLVA) program and why it's becoming a blue ocean for notary entrepreneurs who already love estate signings. Jon s...

Send us Fan Mail You're already invited to the kitchen table. It's time to claim your seat. Bill Soroka makes the case that notaries are the missing fourth corner of the Quadrangle of Trust, and shows how to help families and earn a new income stream doing it. 👉 Watch the 2-minute video and get certified: https://www.notarycoach.com/partner Most estate plans transfer wealth, but almost...

Send us Fan Mail What do 33–55 million documents a year have in common? They all need an apostille. If you're a notary wondering how to grow your income without being chained to your state's borders—this episode is your roadmap. Bill Soroka is joined by Judi Lawrence, widely known as the Queen of Apostilles, to break down one of the most underutilized (and lucrative) opportunities in the...

Send us Fan Mail Most notaries know estate planning is important… But when the moment comes, they freeze. What do you actually say?  How do you bring it up without sounding awkward… or worse, salesy? In this episode of the Sign & Thrive Podcast, we’re breaking that down in a practical, real-world way. Because estate planning isn’t just about documents. It’s about protecting families.  Avoiding...

Send us Fan Mail Most notaries who want to break into trust and estate work focus on one thing: getting estate planning attorneys to hire them. They send emails. They drop off business cards. They wait for the phone to ring. What they're missing is the strategy that changes everything — becoming a resource before they ever ask for anything in return. In this episode, Bill Soroka breaks down t...

Send us Fan Mail I called over 200 notaries listed on my own platform about paid estate signing jobs. Two called back. That experience — and the painful decision it led to — is at the heart of this episode. For years I ran Gotary.com, a premium notary directory I personally built, marketed, and stood behind. I put my name, my face, and my phone number on it because I believed in the professionals...

Send us Fan Mail Most notaries are commissioned… But very few are truly prepared for the responsibility that comes with the role. In this episode of the Sign & Thrive Podcast for Notaries, Bill Soroka sits down with Lori Hamm—former notary administrator for the Montana Secretary of State’s office—for a candid conversation about the gap between what notaries are expected to do and how they’re a...

Send us Fan Mail I shut down a platform I built to raise the standard of this industry.  Not because it failed… but because I couldn’t stand behind it anymore. There’s a moment every business owner faces eventually. When the data doesn’t just disappoint you…  It forces a decision. In this episode, I’m sharing the real story behind why I made the call to shut down Gotary — a directory I built diffe...

Send us Fan Mail Most notaries are taught to build their business one review at a time. Build your Google Business Profile.  Ask every client for five stars.  Stay visible. And that advice works… to a point. But if you’ve ever felt like you’re still chasing the next appointment, still wondering where the next opportunity is coming from, there’s a reason. You’re playing a transaction-based game. In...

Send us Fan Mail How long would you keep marketing your notary business with zero response? Seven days?  Thirty?  Ninety? In this episode of the Sign & Thrive Podcast for Notaries, Bill Soroka sits down with Victor Diaz of Andre Mobile Notary Service in Houston, Texas to unpack what really happens when you commit to daily prospecting — even when nothing seems to be working. Victor spent nearly...

Send us Fan Mail Most people are watching. They’re reading, learning, absorbing… but rarely speaking up. If that sounds like you, you’re not alone—and you’re not doing anything wrong. In fact, research on online communities shows that nearly 90% of people are “lurkers.” They observe, they learn quietly, and they stay on the sidelines while a small percentage of members drive most of the conversati...

Send us Fan Mail If you’re starting a fingerprinting business—or thinking about adding fingerprinting services to your existing business—there’s one thing you need to understand right away: Getting trained is only half the equation. The real question is this: How do you actually get clients? In this episode of the Sign & Thrive Podcast , Bill Soroka breaks down the daily marketing habits that...

Send us Fan Mail If you’re ambitious… If you see opportunity everywhere… If your brain lights up with new ideas, programs, certifications, and partnerships… But at the end of the month you’re wondering why revenue didn’t move the way you expected… This episode is for you. Today we’re talking about something most notary entrepreneurs are never taught — opportunity cost. Opportunity cost is the hidd...

Send us Fan Mail Why would someone hire an apostille agent when they could “just send the paperwork themselves”? That question sits at the heart of this episode. In this conversation, I sit down with Judi Lawrence — widely known as the “Queen of Apostilles” — to unpack what clients are really paying for when they hire a professional apostille agent. Most beginners think apostille services are abou...

Send us Fan Mail If you’re a notary wondering whether there’s a real future beyond loan signings , this episode will challenge how you think about your role, your business model, and the kind of work you want to be doing long-term. Bill Soroka sits down with Dean Eason-Williams , a North Carolina Notary Public, estate signing specialist, educator, and founder of NotaryCLT Services—the first signin...

Send us Fan Mail Fingerprinting is one of those businesses most people think they understand—until they actually look under the hood. In this episode, Bill Soroka sits down with Brandon Edwards of Secure Biometrics for a candid, no-fluff conversation about what it really takes to build a fingerprinting business that lasts. Not a side hustle fantasy. Not a quick cash grab. A real, compliant, profes...

Send us Fan Mail If you’ve ever received a call to notarize documents in a hospital, hospice, nursing home, rehab center, or skilled nursing facility and felt that instant pressure, this episode is for you. Because hospital notary work isn’t “just another appointment.” It’s some of the most meaningful, high-impact work a notary can do. It can also be one of the highest risk environments in the ent...

Send us Fan Mail In today’s episode, we dig into the three questions that determine the growth, stability, and long-term profitability of every notary business. These questions are simple, but they’re powerful—and most notaries aren’t asking them often enough, or deeply enough, to create the momentum they want. We break down each one with clear, actionable steps you can implement today: 1. How do...

Send us Fan Mail The Missing Piece of a Complete Estate Plan: How Notaries Are Building Legacy-Focused Businesses with Bill Soroka and Jon Braddock Are you a mobile notary public looking for new ways to increase your income, diversify your services, and offer something that truly matters? In this episode of the Sign & Thrive Podcast for Notaries , host Bill Soroka is joined by Jon Braddock , t...