Sales as Service

Revenue isn’t just about reach—it’s about clarity. In this episode, I’m joined by website messaging expert Krista Walsh to talk about how your website can actually support your sales process. We explore the shift from “here’s who I am” copy to content that meets your clients where they are—specifically in the moment they’re ready to hire. Whether you’re running a creative agency, coaching business...

Revenue looks great on paper—but is it turning into profit you can actually use?  I’m joined by Chris Ortega, CEO of Fresh FP&A, to unpack the habits and small decisions that make the difference. We dig into the two numbers every owner should watch each week, the sneaky places profit leaks (and how to plug them), and a few simple cash moves you can start this month to pay yourself, support you...

So many of us start our businesses with big hearts and a drive to serve—only to find ourselves uncomfortable (even apologetic) when it comes time to charge for our work.  In this episode, I’m joined by Reland Logan, founder of Gray Digital Marketing and creator of the Luxe Invite Framework. We unpack what it looks like to build a sales funnel where every step is paid, why confidence is often the m...

If you've been telling yourself you'll "get serious about email marketing" someday—this is the episode to make that day today. In this conversation, I’m joined by Tracy Beavers, Visibility & List Growth Strategist and host of the Create Online Business Success podcast. Tracy helps business owners build simple, organic systems that grow their email list and generate leads ev...

Most small business owners wrestle with the same question: is it a sales problem or a marketing problem? I recently recorded our very first Sales as Service LIVE office hours - and Shannon Kinney, Founder & CEO of Dream Local Digital, joined me to dig into exactly that. Shannon brings more than 30 years of leadership experience building scalable digital strategies for brands like LinkedIn, Goo...

You don’t need more leads - you need the right ones.  In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal clear on who they serve - and just as importantly, who they don’t. Jamie’s approach to brand strategy isn’t about logos or color palettes. It’s about making your brand...

When Studio Three 49 shifted from all-things digital to a focus on sales systems, I ran right into the same inconsistency many of my clients face - a thin digital footprint. Blogging felt like a slog. Video was a hard no. But talking? That I could do. In this episode, I’m joined by Jess Milanes, founder of KNWN, a boutique agency that helps founders turn one recorded conversation into a full conte...

When we talk about scaling a service business, we often focus on tactics, funnels, and conversion rates. But what if the real lever for growth was… gratitude? In this episode of Sales as Service , I’m joined by Sloane Scott—Chaos Pilot and strategic advisor to 80+ founder-led businesses, including more than 30 that scaled to exit. We talk about what it actually looks like to weave gratitude into y...

In this week's episode of Sales as Service , I'm joined by Andrew Brummer, CEO of The Ardunan Village and author of the insightful book, You Decide . Andrew brings a refreshing perspective to networking and relationship-building, emphasizing authenticity, intentionality, and genuine human connection—particularly on LinkedIn. Andrew shares his personal journey, from navigating career unce...

Carl Cleanthes, founder of Epic Made, joins me to talk about how he built a thriving creative studio by staying rooted in purpose, clarity, and aligned clients. With nearly two decades in business, Carl shares what helped Epic Made outlast trends and grow without compromising its creative core. We dive into his niche-focused approach, the intentional way he filters for clients, and how AI has foun...

In this episode, I talk with Natasha Walstra, founder of NearPoint Strategies, about how business owners, especially introverts, can leverage LinkedIn to build genuine relationships and grow their business without feeling salesy.  Natasha shares her journey from struggling with cold calling as a sales development rep to discovering how authentic engagement and strategic personal branding on Linked...

In this episode, I talk with Devin Lee, systems strategist and the Founder behind helping overwhelmed business owners create custom processes that simplify operations. Devin specializes in transforming chaos into clarity, enabling businesses to scale efficiently without hitting plateaus. She shares her expertise in streamlining workflows, automating tasks, and implementing effective delegation str...

In this episode, I chat with Amber Irwin from Social Speak Network about transforming your social media presence into a powerful, strategic tool for business growth. Amber shares her effective method for maximizing productivity: dedicating just one hour per day to create impactful short-form videos that fuel your content strategy across multiple platforms. Amber emphasizes the importance of treati...

In this episode, I sit down with Brandon Rush, founder and CEO of Small Axe Sales , to talk about transforming traditional sales into authentic service-driven relationships. Brandon shares how Small Axe Sales helps businesses shift from transactional selling to building meaningful connections, enhancing long-term customer loyalty and sustainable growth. We get into Brandon’s journey from high-pres...

In this episode, I talk with Emily Dean, founder and lead strategist at Bolt & Bloom , about how female founders can scale their businesses past $1 million without burning out. Emily shares how she helps women entrepreneurs who've hit a growth wall create sustainable systems that support both profit and wellbeing. After 15 years in corporate marketing with brands like MTV, Nickelodeon, an...

In this episode, I talk with Elizabeth Howell, owner of Howell Media, about the power of organic marketing for small business owners and solopreneurs. Elizabeth shares how she helps entrepreneurs fight marketing indecision by focusing on just two powerful strategies: LinkedIn and podcast guesting. As someone with extensive media experience, she discovered this combination gives the biggest return...

In this episode, I talk with Nelson Dickson, founder of C3 Creations, about the power of relationships in sales. Nelson shares how he built his marketing brokerage by focusing on genuine connections rather than transactions. As a self-described introvert, he changed his approach to networking by asking "How can I help?" instead of "What can I get?" Key takeaways: 60-70% of Nels...

From corporate dropout to sales marketing entrepreneur, Tam Smith is on a mission to transform how you view sales.  Forget pressure-filled transactions—Tam's approach focuses on building relationships that create genuine value. After weathering layoffs, family crises, and a pandemic pivot, she's discovered her true calling: helping brilliant ideas find their perfect audience. In this pod...