RESTAURANT STRATEGY

#546 - You’re Not Competing With Other Restaurants *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATION VISIT:  https://ovationup.com/chip/ ***** You're not competing with other restaurants. You're up against  inertia .    ***** If you want to snag a copy of Chip's book,  The Rest...

#545 - Why Food Cost Is a Leadership Issue *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** It's not about all those nickels and dimes. It's about the systems that are broken.  *****  If you want to snag a copy of Chip's book,  The Restaurant Marketing Mind...

#544 - Marketing Should Start Inside the Restaurant *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATION VISIT:  https://ovationup.com/chip/ ***** Great marketing can't make up for a mediocre experience. Start marketing by making a more memorable meal.    ***** If you want to snag...

#543 - Your Systems Are Either Training Your Team... or Replacing You *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** Stop trying to be a hero. It's not cute anymore. Your job isn't to do it all. It's to teach everyone else how to do it all.  End of story....

#542 - Why Discounts Attract the Worst Customers *****  This week's episode is brought to you by: MARQII  VISIT:  https://marqii.com/ This week's episode is brought to you by: RESTAURANT TECHNOLOGIES VISIT:  https://www.rti-inc.com/   ***** PRICE  is different than  VALUE . The worst customers want the lowest price possible. The best customers want the most for their money.  Make sure you're attra...

#541 - The Hidden Cost of Being “Nice” ***** This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: DAVO VISIT:  https://davosalestax.com/RestaurantStrategy ***** NICE is different than KIND. Let's talk about why you being nice is costing you people and money.  *****   If you want to snag a copy of Chip's book,  T...

#540 - The Myth of Word of Mouth *****  This week's episode is brought to you by: MARQII  VISIT:  https://marqii.com/ This week's episode is brought to you by: RESTAURANT TECHNOLOGIES VISIT:  https://www.rti-inc.com/   ***** Word-of-Mouth  is a result. What you need is a system for making it happen.    *****   If you want to snag a copy of Chip's book,  The Restaurant Marketing Mindset...  CLICK H...

#539 - Why “Trusting Your Managers” Is Costing You Money ***** This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: DAVO VISIT:  https://davosalestax.com/RestaurantStrategy ***** One of the most important aspects of the P3 Mastermind is to help owners get themselves out of the operation. The way we do that is th...

#538 - Social Media is NOT Content, It's Communication at Scale *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATION VISIT:  https://ovationup.com/chip/ ***** Social Media isn't about likes and followers. It's not about keeping up with trends or going viral. It's an opportunity fo...

#537 - Menus Are Operational Tools, Not Art Projects *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What...

#536 - Stop Chasing New Guests *****  This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATION VISIT:  https://ovationup.com/chip/ ***** Customer Acquisition is a crucial piece of any restaurant's marketing plan... but only if there's a clear strategy to get them back.    *****   If you want...

#535 - The Real Reason Your Labor Is Out of Control *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** Stop trying to "cut labor."  Start redesigning your restaurant. *****  If you want to snag a copy of Chip's book,  The Restaurant Marketing Mindset...  CLIC...

#534 - You Don’t Have a Marketing Problem, You Have a Clarity Problem *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. ...

#533 - Busy Is NOT Profitable ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT:  https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates w...

#532 - The Connection Between Marketing and Culture (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: ...

#531 - How to Inject True Hospitality into Our Restaurants ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT:  https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALA...

#530 - What Exactly is a Figure Eight? *****  This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip ***** A Figure Eight is the repeated set of tasks that an employee is responsible for throughout service. You teach it to your people so they...

#529 - If You Can't Take a Vacation, You Don't Have a Business *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** If you can't take a vacation, guess what? You don't have a business... you gave yourself a job!  This is how you fix it.  *****  If you want to s...

#528 - How to Find a POS That Works for You *****  This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip ***** Connect with Sam Maddox , founder of BridgeWave to see how they can help:  EMAIL:  sam@bridgewave.io WEBSITE:  https://bridgewave....

#527 - Putting Employee Retention Front and Center *****   This week's episode is brought to you by: KICKFIN VISIT:  https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTO VISIT:  https://ajinomotofoodservice.com/ ***** KickFin:  https://kickfin.com/demo/ KickFin is an incredible tool that allows for instant, cashless, tip payouts the second an employee's shift ends. It save...

#526 - Google Should Be at the Heart of Your Marketing Strategy *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT...

#525 - The Biggest Difference Between Independent Restaurants and Chains ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT:  https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using...

#524 - How to CRUSH Your Marketing Goals (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT:  https://mar...

#523 - Founder of Craveworthy Brands, Gregg Majewski (ENCORE) ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT:  https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AV...

#522 - Why Not Raise Prices Every Single Month? *****  This week's episode is brought to you by: MARGIN EDGE VISIT :  https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE SECRETS VISIT:  https://restaurantscalesecrets.com/Chip ***** In this episode Chip walks you through a simple framework he teaches to all of his clients: Popcorn Pricing . You should be ra...