Pintastic® Pinterest Podcast

Pinterest just told us in plain words that they stopped showing your best ad to everyone. A white paper from their own ads team describes a system that picks a different version of your ad for each person who sees it and quietly docks any version that hogs the screen. Laura Rike walks through what it grades, why your tall pin now starts with a handicap, and what to hand Pinterest instead. Key Take...

Everybody asks when to publish a holiday pin. Almost nobody asks where it lands. Your best pin from last December is still ranking and still getting saved, and it may point at a page arguing for a year that already ended. Laura covers the half of holiday Pinterest nobody talks about.   Key Takeaways: Your Landing Page Is Part of What Pinterest Reads: Two papers from Pinterest's engineers list...

You have a pin that used to bring 40,000 monthly views. Now it brings 400. You didn't break anything. Old pins with years of engagement kept outranking newer, more relevant ones, so Pinterest built a system called Pin Equalizer to fix it. Laura Rike breaks down the 28-day audition every new pin now gets, and why your 2022 winner isn't coming back on its own.  Key Takeaways: Your New Pin Ge...

Pinterest's search engineers published a paper with one line worth reading twice: what people click and save doesn't always tell them whether the result was relevant. Laura breaks down the grading system built because of it, why most pins sit at a 3, and four fixes. Then she hands you a red pen.  Key Takeaways: Engagement Isn't Relevance: People save a hundred things for a hundred reas...

Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out. Laura returns with brand new episodes on September 10.   In this episode of The Pintastic® Podcast, Laura Rike breaks down every pin type and when to reach for each one. She covers what happened to idea pins, the scheduler setting working against you, and how one piece of con...

Note: This episode is a previously recorded training session from Laura's archives, re-shared here while she's out this week.  In this episode of The Pintastic® Podcast, Laura Rike walks through what belongs in your pin title, what belongs on the pin image, and how the two work together. Your title tells Pinterest how to rank you and tells a human whether to stop scrolling, and most people...

In this solo episode of The Pintastic® Podcast, Laura Rike takes on the sentence she hears from digital product owners every week: "Pinterest doesn't really work for what I sell, it's not visual enough." Then she opens the account and finds a pin that's a picture of a laptop. The core idea: your pin got named after the product while your buyer is out there typing the problem....

In this solo episode of The Pintastic® Podcast, Laura Rike opens up a free tool sitting inside your Pinterest account that tells you almost to the week when your customers start thinking about the thing you sell. Most people have never clicked it. The core idea: your customer starts searching weeks before they start spending, and Pinterest hands you that gap on a chart. You'll walk away with a...

In this solo episode of The Pintastic® Podcast, Laura Rike opens up an account the way she would if you handed her your login and said "just tell me what's wrong." After looking inside hundreds of accounts, she finds the problem about 90 seconds in, and it's never what the owner thinks. When an account goes flat, it's rarely because someone stopped trying. It's a handful...

In this solo episode of The Pintastic® Podcast, Laura Rike explains the one thing almost everybody gets backwards about holidays on Pinterest. Right now, someone is already outranking you for Christmas while they're at the lake. On Pinterest, your peak season isn't when you start, it's when your summer work finally cashes in. Laura breaks down the ranking runway, the data on how early buyers plan,...

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the tiny piece of your pin doing more heavy lifting than you think: your call to action. If your pins say "Read More" and nobody's clicking, the problem usually isn't the algorithm. A vague call to action asks the searcher to make the whole decision themselves, so they keep scrolling. Laura walks through how t...

In this solo episode of The Pintastic® Podcast, Laura Rike explains something that happens behind the scenes: Pinterest can actually see your images. It scans a picture, picks out the objects inside it, and checks whether your image and your words tell the same story. When they agree, Pinterest gets confident, and confidence turns into traffic. When they don't, it hesitates, and hesitation turns i...

In this solo episode of The Pintastic® Podcast, Laura Rike reframes how you think about Pinterest boards. They're not storage folders, they're search signals that tell Pinterest who you are and what you help people with. Laura walks through how to name boards using Pinterest's actual idea categories, why descriptions are free real estate most people leave blank, the group board myth th...

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down a technical change Pinterest engineers just made (they call it the "feature trimmer") and explains in plain English why it affects your pins more than any trends report this year. When a search engine spends $4 million a year to get pickier about which signals it carries, that's the biggest flashing sign telling y...

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down Pinterest Predicts, the free annual report that shows you what your audience is about to search for months before they type it. She also clears up the leftover hashtag advice that's still floating around (spoiler: Pinterest stopped using them for discovery years ago) and shows you how to turn a trend into pins that actually...

In this solo episode of The Pintastic® Podcast, Laura Rike walks through what's actually happening when your impressions fall off a cliff, your outbound clicks go quiet, and your monthly views tank. She debunks the shadowban myth, reveals the five pieces of what's really going on behind the numbers, and gives you a do-it-this-week checklist so you can stop spiraling and start recovering. I...

In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business. They explore how service providers, agencies, and consultants can use Pinterest as a lead generation source. With strategic keyword research walkthroughs and real account examples, Megan learns how ideal clients are actively searching o...

In this solo episode of The Pintastic® Podcast, Laura addresses what she hears at least three times a week: "I set up Pinterest, I got traffic, and nothing happened. Not a single sale, not an email sign-up, just eyeballs with no heartbeat behind them." With strategic clarity and real client examples, Laura reveals why Pinterest traffic converts differently than every other platform and h...

In this solo episode of The Pintastic® Podcast, Laura Rike walks through how to schedule Pinterest content strategically, so it works while you rest. If you've ever felt stuck or attached to your Pinterest account like it's one more thing yelling at you, this episode is for you. With live screen share walkthroughs, Laura reveals why you don't need to post daily or be live constantly, a...

In this solo episode of The Pintastic® Podcast, Laura Rike dives into what the data actually says about Pinterest ROI. With over 450 million monthly active users spending an average of 14 minutes per session (significantly longer than other social networks), Pinterest offers a unique opportunity for businesses that understand how to leverage the analytics and measure what matters. With strategic c...

In this solo episode of The Pintastic® Podcast, Laura Rike addresses the specific frustration that happens when you've been on Pinterest for months, your monthly views are climbing, impressions are up, maybe you're even seeing saves, and yet the sales just aren't there. She walks through three things product-based businesses do on Pinterest that actively work against them and shows you...

In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Angela Agranoff, who helps women over 40 travel confidently even when the idea of planning a solo trip feels completely overwhelming. Angela built her audience through her podcast and blog, and she's using Pinterest to grow that reach, drive traffic, and build brand awareness that compounds instead of resets. With strategic...

In this solo episode of The Pintastic® Podcast, Laura Rike walks through why Pinterest ads work completely differently than Meta, Google, or TikTok ads for SaaS and ecommerce brands. She reveals why Pinterest is a visual search engine (not social media), how the targeting works through interests and keywords, and why most SaaS and ecommerce brands are not running Pinterest ads yet, which means the...

In this solo episode of The Pintastic® Podcast, Laura Rike addresses one of the questions she hears most often from service providers, SaaS founders, and course creators who have solid funnels and proven offers but a top-of-funnel traffic problem: Can Pinterest actually grow my email list and feed my funnel? With strategic clarity and real client data, Laura reveals why Pinterest traffic works dif...

In this solo episode of The Pintastic® Podcast, Laura Rike addresses a complaint she hears every spring from service providers, coaches, consultants, and SaaS brands: "I don't have seasonal content. Mother's Day doesn't apply to me. How is any of this relevant?" She walks through why Q2 seasonal keywords aren't about the products being sold, they're about the emotional state behind the search. Wit...