PARSEH PPC Podcast

In this episode, we break down why plumbing businesses lose jobs to slow response time, grounded in the actual Harvard Business Review research on lead response speed, and what a plumbing business can do about it without hiring a full-time receptionist. You'll learn: - What the real Harvard Business Review research found about response speed and lead qualification - Why homeowners with an act...

A quick update on Malaysia's new identity verification requirement for paid social media ads, effective 1 June 2026 under the Risk Mitigation Code. You'll learn: - What the new rule requires, and which platforms it covers - Why the government introduced it - What happens if a platform does not comply - The related verification requirement Google already has in place for Google Ads Blog L...

In this episode, we compare the marketing channels dental practices actually rely on, Google Ads, SEO, reviews, social media, and email, and break down which ones bring real, booked patients rather than just clicks. You'll learn: - Why every channel plays a different role: getting found, getting trusted, or staying remembered - What Google Ads is genuinely good at, and what happens once the a...

In this episode, we break down what Google Ads actually costs in Malaysia in 2026, and how to build a monthly budget that matches your goals. You'll learn: - Why quality score, campaign type, and account setup all move your real cost per click - What Malaysian agencies typically charge for one-time account setup - Why Search and Performance Max charge for clicks differently - Realistic cost-p...

When a homeowner faces a power outage, sparking outlet, or tripping circuit breaker, they usually search Google for immediate help. This episode explains how Google Ads helps electricians appear at that critical moment, generate more emergency calls, and turn searches into booked jobs across Malaysia. In this episode, listeners will learn: Why emergency electrical services are especially well suit...

In this episode, we break down how Google Ads helps weight loss clinics generate qualified leads by reaching people who are already searching for medical weight loss programs and consultations. You'll learn: Why weight loss is a high-intent but highly competitive Google Ads market How to target specific, high-converting search keywords instead of broad terms Why following Google's health...

In this episode, we explore how Google Ads for plumbers helps generate more emergency calls by reaching homeowners the moment they need urgent plumbing services. You'll learn: Why emergency plumbing searches require a different Google Ads strategy How to target high-intent keywords for burst pipes, blocked drains, and water heater emergencies Why responsive search ads with call assets are rep...

In this episode, we explain why many businesses in Malaysia are suddenly seeing Google reviews disappear from their Google Business Profiles and what you should do if it happens to you. You'll learn: Why Google reviews are disappearing and what Google has officially said about the issue The difference between review moderation, display bugs, and profile-level review pauses How missing reviews...

In this episode, we break down how SEO for real estate agencies helps you rank higher on Google, attract qualified property buyers, and generate consistent leads without relying on paid advertising. You’ll learn: What SEO for real estate agencies is and why it matters in today's property market Why most real estate companies struggle to rank on Google How keyword research helps you target buy...

In this episode, we break down how commercial brokers generate high-value leads using proven marketing strategies that attract qualified investors and decision-makers instead of unqualified inquiries. You’ll learn: Why commercial real estate lead generation requires a different approach than residential marketing How to define your ideal client profile and target the right prospects The best lead...

In this episode, we break down Google Ads’ latest Target CPA and Target ROAS updates for 2026 and explain what these changes mean for advertisers using Smart Bidding strategies. You’ll learn: Why Google restored Target CPA and Target ROAS as standalone bidding strategies The difference between target-based bidding and volume-based bidding strategies Why the June 2026 update is only a naming change...

In this episode, we explain how Google Ads campaigns help private hospitals connect with patients who are actively searching for healthcare services. From campaign setup to conversion tracking, you'll learn how to build a strategy that drives enquiries, appointments, and measurable results while staying compliant with healthcare advertising regulations. You’ll learn:  How Google Ads puts your...

In this episode, we break down exactly how to rank on Google Maps and improve your local search visibility. If you want more calls, website visits, and customers without increasing your ad spend, this guide covers the essential Google Maps ranking factors and optimization strategies that drive results. You’ll learn:  Why Google Maps rankings matter for local businesses   The three key ranking fact...

In this episode, we explore Google’s new UK fair ranking rules and what they could mean for businesses in Malaysia. While the regulations only apply in the United Kingdom, they offer valuable insight into the future of search engine transparency, AI-powered search, and SEO best practices. You’ll learn: • What the UK Competition and Markets Authority requires Google to change about its search ranki...

In this episode, we break down how Google Ads for pest control helps businesses capture urgent leads, book more jobs, and maximize advertising ROI in a highly competitive local market. You’ll learn: What makes Google Ads one of the most effective marketing channels for pest control companies Why urgent pest problems create high-intent searches that convert quickly How to target the right keywords...

In this episode, we break down the biggest Google Local Services Ads (LSA) changes coming in 2026 and what they mean for contractors, healthcare clinics, and other local service businesses. You’ll learn:  What the new “Local Services Ads requirements” mean for advertisers   How the new Google Verified badge replaces older trust badges   Why your Google Business Profile is now more important than e...

In this episode, we explore the most effective SEO strategies for fertility clinics competing in Malaysia and how clinics can attract more qualified patients through search engines. You’ll learn: What makes SEO essential for fertility clinics in a competitive healthcare market How fertility patients research online before choosing a clinic Why keyword research helps clinics appear in the right Goo...

In this episode, you’ll learn how property developers can consistently attract and convert high-quality buyer leads using proven real estate marketing strategies that focus on intent, timing, and conversion, not just traffic. You’ll learn: What qualified buyer leads are and why they matter for property developers  How to define a clear buyer persona to attract the right property buyers  How Google...

In this episode, we explore why trust and visibility are the foundation of every successful renovation project. From attracting new clients online to maintaining confidence throughout the construction process, discover how renovation firms can build stronger reputations and win more high-value projects. You’ll learn: Why homeowners choose the contractor they trust most—not always the cheapest opti...

In this episode, we break down how Google Ads helps renovation companies attract high-value projects, generate quality leads, and grow their business without wasting money on unqualified enquiries. You’ll learn: Why Google Ads reaches homeowners who are actively searching for renovation services How high-intent keywords attract serious buyers instead of casual browsers The importance of geo-target...

In this episode, we explore how Google AI Overviews are changing commercial search and what Malaysian businesses need to do to stay visible when potential customers are comparing products, services, and providers online. As AI-generated summaries appear more frequently during high-intent searches, businesses must adapt their SEO strategies to remain competitive. You’ll learn:  What Google AI Overv...

In this episode, we explore how interior designers can attract high-end clients online and position themselves as the preferred choice for premium design projects. Today’s luxury clients research, compare, and shortlist designers online long before making contact, making a strong digital presence more important than ever. You’ll learn:  What high-end interior design clients look for before they re...

In this episode, we break down how Google’s latest AI advertising updates could change lead generation for businesses across Malaysia. From AI-powered search experiences to smarter lead qualification tools, Google Marketing Live 2026 revealed major shifts that advertisers can no longer ignore. You’ll learn:  What Google AI Ads are and why they matter for Malaysian businesses   How AI-led search jo...

In this episode, we explore how IVF clinics attract patients in today’s highly competitive fertility industry using SEO, social media marketing, educational content, and patient-focused digital strategies. You’ll learn:  Why a strong online presence is essential for fertility clinics   How SEO helps IVF clinics appear in local search results   The importance of keywords like “IVF clinic near me” a...

In this episode, we explore why social media is becoming the new search engine and what businesses need to do to stay visible as customers search on TikTok, Instagram, YouTube, Reddit, and other platforms. You’ll learn:  Why consumers now search social media platforms for products, reviews, and answers   How social search is changing the customer journey and buying behavior   Why TikTok, Instagram...