PARSEH PPC Podcast

This episode explains how a Malaysian acne clinic can use Google search advertising to reach patients who are looking for treatment, from the three stages of patient searches to the budget math behind a campaign. You'll learn: - Why patients searching for acne treatment are already looking for professional help - The three stages of an acne search: the problem, the comparison, and the nearby...

This episode explains how commercial property owners and brokers in Malaysia can build real estate advertising that attracts serious tenants and investors instead of casual callers. You'll learn: - Why office and warehouse decisions take longer and involve more people than housing - Which channels suit which stage, from Google search ads to property portals, LinkedIn, Facebook, and email - Ho...

Google has added channel priority and budget allocation controls to Google Ads, and this episode explains how they work and what Malaysian advertisers should check first. You'll learn: - What channel priority does and how High and Low settings decide which networks Google funds first - How budget allocation caps a Low-priority channel as a percentage of the daily budget - Why an RM200 daily b...

Reaching patients in other countries takes more than switching on ads, and this episode explains how a hair transplant clinic in Malaysia can plan its Google Ads for patients abroad. You'll learn: - Which five settings a clinic controls in its ads - Why two or three starting countries work better than many - How location settings can reach people interested in Malaysia - Why ads and landing p...

In this episode, we break down why renovation ad campaigns often bring in low-value enquiries and what to fix to attract real projects instead. You'll learn: - Why broad match keywords and one catch-all ad group waste renovation ad budget - How to structure campaigns by service, such as kitchen remodel and bathroom remodel, for stronger leads - What a landing page needs to qualify homeowners...

This episode breaks down Meesho's report of 152% year-on-year growth in its creator-led shopping channel and what it signals about small-town e-commerce in India. You'll learn: - What the 152% figure measures and the period it covers - Who Meesho's active creators are, including the nano-creator and non-metro split - How Tier 3 and Tier 4 towns generated 66% of Content Commerce orde...

This episode breaks down why hospitals get better results running separate Google Ads campaigns for each department instead of one account for the whole facility. You'll learn: - Why splitting hospital Google Ads campaigns by department outperforms one facility-wide campaign - How to map departments like Emergency, Maternity, Cardiology, Orthopedics, and Outpatient or Specialist clinics to th...

This episode looks at why a weight loss clinic's website can pull steady traffic and still struggle to fill the appointment book, and what actually closes that gap. You'll learn: - Why more website traffic rarely solves a clinic's booking problem - What Malaysia's 54.4 percent overweight and obesity rate means for clinic search demand - The most common reasons visitors leave a...

This episode breaks down new Adobe Analytics data on why shoppers who arrive from AI tools are worth more per visit, what is driving the gap, and what online sellers can do about it. You'll learn: - What Adobe found about revenue per visit, conversion and time on site for AI referred visitors in May 2026 - Why the gain comes mostly from more visitors buying, not from larger baskets - How a la...

This episode looks at how real estate agents in Malaysia can turn Google Ads clicks into real buyer and seller inquiries, not just traffic. You'll learn: - Why matching one property type to one search beats broad agency branding - The difference between Search campaigns, Display ads, and Performance Max, and when each one earns its budget - How a dedicated landing page converts more visitors...

This episode looks at what actually works, and what quietly fails, when a laser or aesthetic clinic in Malaysia runs paid search campaigns. You'll learn: - Why treatment-specific keywords outperform broad clinic branding - How a dedicated landing page can lift consultation bookings above a homepage - What makes ad copy trustworthy for a cosmetic procedure - The five most common paid search mi...

Google is rolling out Ask Maps, its new Gemini-powered assistant inside Google Maps, to users in Malaysia, and this episode breaks down what is already live and what it means for local businesses. You'll learn: - What Ask Maps is and how it lets users ask Google Maps direct questions in natural language - Why the rollout is staged, so the Ask Maps button reaches different users at different t...

This episode breaks down why so many property launch campaigns attract the wrong kind of lead, and the specific fixes that turn ad clicks into serious, sales-ready enquiries. You'll learn: - Why optimizing for the cheapest cost per lead usually backfires for a property launch - How to choose between Google Search Ads and Facebook or Instagram ads for a launch campaign - Which qualifying quest...

This episode breaks down what actually belongs on a pest control landing page, and why urgent, ready-to-book searches deserve a very different page than a company homepage. You'll learn: - Why a dedicated landing page converts better than a homepage for urgent pest control searches - What belongs on the page, from headline to phone number placement to trust signals - Why building separate pag...

This episode explains how the Target ROAS strategy at British Gas, fed with offline CRM sales data, delivered a 4.3X increase in sales volume in a new Think with Google case study. You'll learn: - What Kathy Connolly-Livings, Head of Performance Marketing at British Gas, reported: a 4.3X increase in sales volume over the control group - Why blended return on ad spend (ROAS) rose 11% during th...

This episode breaks down how aesthetic and cosmetic clinics can use Google Ads to attract higher-value clients, without running into the compliance restrictions that trip up many campaigns in this industry. You'll learn: - Why intent-driven search traffic converts better for aesthetic clinics than generic brand awareness ads - How to structure a Google Ads account around specific treatments i...

This episode breaks down the PPC landing page habits that turn paid Google Ads clicks into paying customers, and why so many campaigns lose money after the click instead of before it. You'll learn: - Why a dedicated PPC landing page converts better than sending traffic to your homepage - How to match your headline to your ad so visitors know they landed in the right place - Why one clear call...

This episode breaks down a TikTok for Business case study showing how Linh Anh Beauty Clinic in Vietnam grew leads by 60% while lowering costs, using TikTok Smart+ Lead Generation with Multiple Location Selection. You'll learn: - How TikTok Smart+ Lead Generation with Multiple Location Selection routes each viewer to Direct Message, Instant Form, or a website form automatically - Why Linh Anh...

This episode looks at why so many electricians in Malaysia still struggle to generate leads online, and the specific, fixable reasons behind it. You'll learn: - Why word of mouth alone no longer reaches enough new customers - What actually counts as an online lead for an electrical business - The most common visibility gap: a weak or missing Google Business Profile - Why an active Facebook an...

This episode explains why the number of booked appointments a fertility clinic's marketing produces matters more than the number of leads it collects, and how IVF clinics in Malaysia can start tracking it. You'll learn: - Why a cheap cost per lead can hide a weak booking rate - How to calculate the real cost of turning ad spend into a booked appointment, using the article's RM5,000...

OpenAI's ChatGPT Ads business just hit a $1 billion annualized revenue run rate, and this episode breaks down what the expansion means for Malaysian businesses. You'll learn: - Why OpenAI's ads business hit a $1 billion annualized revenue run rate in under seven months - How ads in ChatGPT stay separate from ChatGPT's answers, and why OpenAI says advertising does not influence...

In this episode, we break down why a business disappears from Google Maps or never shows up at all, covering the four most common causes and how long a fix actually takes to appear. You'll learn: - Why an unverified Google Business Profile is the single most common cause of a missing listing - Why your business name, address, and phone number need to match exactly everywhere they appear - How...

In this episode, we break down how specialist clinics can run Google Ads campaigns that actually bring in booked patients, including the specific healthcare advertising rules every clinic needs to know before writing a single headline. You'll learn: - Why specialist clinics need tighter targeting than a general practice - How click behavior and cost per click differ for high-intent specialist...

A quick update on Meta Business Agent, the AI tool Meta introduced on June 3, 2026 for WhatsApp, Messenger, and Instagram. You'll learn: - What Meta Business Agent can actually do, from answering questions to closing sales - How the rollout is starting, and which apps are involved first - What the separate Meta Business Agent Platform offers larger businesses - What Meta has not yet said abou...

In this episode, we walk through exactly what to check before hiring an SEO agency in Malaysia, from what a real SEO service should include to the red flags that signal an agency to avoid. You'll learn: - Why an agency guaranteeing a first-place ranking is a warning sign, not a selling point - What a real SEO service covers: technical SEO, page SEO, and link building - What to expect from rep...