Online People Talking with Jen Barkan

Jen welcomes Nicole Maggio-Deaton , our newest Online Sales Coach at DYC, to introduce her to the audience and dig into what she's learned in her first month on the team. The conversation covers Nicole's industry background, her biggest coaching "aha moment," and the unique multi-department perspective she brings to the role. Housekeeping Online Sales Academy - Oct 28-30 - Live Virtual - The Acade...

Jen is joined by repeat guests Lacy Warburton and Ady Perkins from Stylecraft Builders to talk through their recent CRM implementation. The conversation covers what it's really like to change systems mid-career, from the initial fear of losing years of built-up processes to the practical tactics that made the transition manageable. Housekeeping Online Sales Academy - Oct 28-30 - Live Virtual - The...

Yes, The Nationals are coming! It is that time of year for us to share Jen's past interview with Lisa Parrish , Chief Creative Chick with Team PMP - Peter Mayer Productions. The Nationals is the NAHB's premier awards event, and in this episode, Jen dives into all the insider details that will help you shine when submitting for this prestigious award. Note: an old deadline is referenced in this epi...

You can't wave a magic wand and get more leads in today's market. What you CAN do is make sure not a single one gets left behind, and Jen and Melissa lay out a high-impact way to do that with video! Learn the seven moments where it works best, and the tips that keep it from backfiring or getting stale. Housekeeping Online Sales and Marketing Summit - Oct 1-2 - Austin, TX - Roughly 95% sold out. FO...

Jen is joined by Amanda Martin and Beth Russell to dive into the Q2 2026 Online Sales Benchmarks, which show a strong quarter despite declining lead volume. The conversation covers what's driving the national market trends, how top performers are pulling ahead of the pack, and practical takeaways for both leaders and OSCs. View the full Q2 2026 Online Sales Benchmarks report . Housekeeping Online...

Jen welcomes DYC Online Sales Coach Molly Adams to the podcast for a wide-ranging conversation about professionalism in online sales roles, covering everything from office setup and equipment to dress code and daily mindset routines.  Housekeeping: Online Sales and Marketing Summit - October 1-2, 2026 in Austin, TX - We are in full-on summit prep mode - it is over 70% sold out - so you better get...

Host Jen Barkan welcomes award-winning OSC Alex Neller of Dream Finders Homes into the studio, who shares her journey from bartending to online sales and the mindset and habits that have driven her success. The conversation covers what makes a great OSC from the inside out, touching on authenticity, AI adoption, realtor relationships, and the power of genuine human connection. Housekeeping: We are...

Host Jen Barkan is joined by the one and only Coach Melissa Fort to discuss strategies for online sales specialists to make the most of a historically slower summer market. The conversation centers on focus areas to maintain momentum and level up skills during downtime. Housekeeping 2026 Online Sales and Marketing Summit - October 1-2, 2026 in Austin, TX - The biggest party for online sales and ma...

Host Jen Barkan talks to Emily Tucker , an award-winning OSC with Robuck Homes, about how she goes beyond traditional lead management by visiting communities, creating successful video content, and building relationships with on-site sales agents and realtors to amplify her builder's brand presence. Housekeeping 2026 Online Sales and Marketing Summit - October 1-2, 2026 in Austin, TX - According t...

Melissa , Amanda , and Molly take over the OPT studio to share Q1 industry benchmarks, discuss key trends in online sales, and offer actionable advice for OSCs and leaders navigating a lower-volume, higher-quality lead environment. Housekeeping Online Sales and Marketing Summit - Oct 1-2 - Austin, TX - We encourage OSCs to attend, with new interactive programming planned. TITO Shoutout Monica Fika...

Host Jen Barkan is joined by her daughter Mia, a third-year veterinary student at Ross University in St. Kitts, for a candid conversation about how to stay focused on your goals and career when life gets hard. Housekeeping 2026 Online Sales and Marketing Summit - October 1-2, 2026 in Austin, TX - The Summit is literally the biggest party for Online Sales Specialists in the universe. TITO Shoutout...

Host Jen Barkan is joined by Online Sales Coach Molly Adams to talk through her blog where she shares pro tips on managing your day as an Online Sales Specialist, in order to shift from reactive to proactive. Housekeeping 2026 Online Sales and Marketing Summit - October 1-2, 2026 in Austin, TX - The Summit is literally the biggest party for Online Sales Specialists in the universe. TITO SHOUTOUT G...

Host Jen Barkan is joined by Online Sales Coach Melissa Fort to talk about the non-negotiables in online sales, from capturing leads to connecting with your on-site team. Housekeeping Online Sales Academy – April 1-3, 2026: It’s not too late to join! Ideal for new OSCs or anyone that wants to level up their online sales. TITO SHOUTOUT Jennifer Thilmany with Hartizen Homes - Brand new to the role,...

Host Jen Barkan is joined by Online Sales Consultant of the Year, Felicia Berry from Viera Builders, and Online Sales Consultant Team of the Year, Karen Schieb and Jennifer Wammack from M/I Homes, who share their career journeys, how the OSC role has evolved over the years, and what drives success in today’s market. They talk about how strong relationships, fast and personalized follow-up, teamwor...

Host Jen Barkan and DYC Online Sales Coach Amanda Martin dig into the 2025 year end benchmarks on this episode! Jen and Amanda discuss how steady conversion rates and strong online sales performances that prioritize personalization, disciplined prospecting, and strong relationships with onsite teams will drive success in 2026.  Housekeeping Online Sales Academy – April 1-3, 2026: Registration is...

It’s the most wonderful day of the year! The DYC Team gathered with some of the best in the industry this past Monday for National OSC Day to celebrate and reflect on all the ways our Online Sales teams make an impact on their builders and the industry overall.  Listen in to hear insights, encouragement, and recognition from some of the best Online and Onsite pros in our industry, celebrating all...

Jen Barkan  is joined by Savannah Lynn, Senior Online Sales Specialist at Main Street Homes and 2024 Online Sales Counselor of the Year, for a deep dive into what it really takes to grow in today’s online sales role.  From personalizing outreach in today's ever-changing market to building a scalable online sales program, Savannah shares real-world strategies for standing out, improving conversions...

Jen Barkan  is joined by OPT fan favorite  Mike Lyon  to talk about what we know is working as we head into 2026.  From steady benchmarks and buyer behavior to why prospecting, personalization, and real human connection still win, this conversation is equal parts practical and motivating. If you’re wondering where to focus, how to stay confident, and what really moves the needle this year, this ep...

Jen Barkan  is joined by  Melissa Fort  to talk all things end of year goal setting! Jen and Melissa share a rock-solid framework to help Online Sales Specialists improve performance, mindset, and strategies for success in the new year. This is your chance to pause and reflect on all the good from this year and all the goals worth pursuing in 2026. Housekeeping OSA  and OSAL are here! These one-of...

Jen Barkan  is joined by Meagan Baker, Senior Marketing Manager for Boise Hunter Homes, to explore what it really takes to build and lead a successful online sales program.  From launching an OSC role inside a busy organization to rebuilding trust and structure within a sales team, Meagan shares the leadership moves, mindset shifts, and operational systems that lift performance. This is your chanc...

Jen Barkan  and  Melissa Fort  break down the results of Do You Convert’s latest secret shop, a comprehensive benchmarking effort evaluating online sales programs across the homebuilding industry nationwide. From initial outreach to follow-up and personalization, they share expert insights on where online sales specialists are excelling and where there’s opportunity to improve. Listen in to fine-t...

Host  Jen Barkan  and DYC Online Sales Coach  Amanda Martin  are digging into Q3 benchmarks on this episode! Tune in for a key conversation defining what really counts as a lead and how to measure your true contribution to your company’s revenue. From aged leads to tracking, they uncover how top OSCs are keeping conversions strong and consistency high even as lead volume shifts. Amanda also shares...

Josh Selleck from TriPointe Homes joins host  Jen Barkan  to talk mindset, motivation, and the tools that keep you sharp when the market gets messy. Before stepping into the OSC role, Josh built a career in real estate, helping him deepen his understanding of where customers get stuck in the complex process of buying or building a home.  In this episode, he shares how consistency, curiosity, and c...

On episode 47,  Jen Barkan  joins  Melissa Fort ,  Molly Adams , and some special online sales guests - Emily Tucker from Robuck Homes and Colleen Sagan from McGuinn Homes - to discuss highlights from the recent Online Sales and Marketing Summit in Chicago. The crew is back, but they’re keeping the party going on this special episode!  Housekeeping [3:36] Our next  Online Sales Academy  is coming...

In this episode,  Jen Barkan  welcomes guest Kendall Pashak, Online Sales Manager for Hartford Homes to talk about what it really takes to be a standout performer even in a slow market. Kendall shares priceless insights from her award-winning results in the OSC seat to help you prospect, nurture, and track even the longest leads so you can communicate your full value.  TITO [4:01] Danielle Evans w...