Gregory Vetter Podcast

Send us Fan Mail Everyone wants the title but the title doesn’t mean a damn thing. “Entrepreneur” has become a buzzword people hide behind, not a battle they’re willing to fight. The truth? You don’t earn it by posting quotes or dreaming big. You earn it in the grind the late nights, the failures, the quiet moments when no one’s watching and you’re still pushing forward. In this episode, we strip...

Send us Fan Mail You think you know what it takes to break through. But you don’t until you hear what really happens behind the scenes. In this episode, I sit down with Alex Woodall and dig into truth nobody talks about: the stuff they don’t teach you in school, the moments that define you, and why so many people give up just inches from something great. Athletes and entrepreneurs aren’t so differ...

Send us Fan Mail Everyone loves to dream. Few are willing to do the work. The truth? Dreams don’t mean a damn thing until you move on them. Most people waste years waiting for the “right” plan, the “right” moment, or everyone else’s approval. That’s why they stay stuck. In this episode, I cut through the noise and talk about what it really takes to stop dreaming and start working. Because the only...

Send us Fan Mail This is the last chapter. The final battle. The ending no one saw coming.   In Chapter 16, I break down what happened when every enemy I’d ever made showed up at once —ready to destroy everything I’d built. It wasn’t business anymore. It was personal. And it was brutal.   📰 Sign Up For My Newsletter (The good stuff is in there) - https://www.gregoryvetter.com/ 📖 Get the book: Un...

Send us Fan Mail Chapter 15 is where everything falls apart. A gut instinct I ignored—and paid for. In this episode of Undressed: The Limited Series Podcast , I walk you through the rawest, most chaotic chapter of the book.  This is about how founders get replaced in their own story. About the scoreboard replacing the soul. About what it really takes to survive when everyone you counted on lets yo...

Send us Fan Mail In this episode, I open up about one of the hardest—and most revealing—chapters of my entrepreneurial journey. Here’s what happened: COVID hit. One of our partners showed their true colors. Managers failed to lead. Financial backers turned unethical. Trust disappeared overnight. Someone said, “You need to make this a TV series.” They weren’t wrong. This is about more than business...

Send us Fan Mail  In this episode, I delve into Chapter 13—a time when everything seemed to fall apart. From losing major contracts to facing financial uncertainty, the challenges were overwhelming.  But in the midst of the storm, I made a promise to myself. I chose to believe in resilience, to confront fear head-on, and to lead with unwavering determination.  Join me as I share how this pivotal m...

Send us Fan Mail   This episode pulls back the curtain on the hardest moment in business leadership—when someone you’ve built with for years starts to fall apart… and it’s your job to let them go. In Chapter 12 of The Field Guide , Greg Vetter reflects on the pressure test of true character—what happens when people break, how to recognize the unspoken signs, and why the CEO’s role is to build the...

Send us Fan Mail Bankruptcy was the last word I ever wanted associated with my name. But when the survival deal came — a contract offered in the middle of a desert — I signed it. And that signature changed everything.   In this raw chapter from my journey, I open up about the moment everything started to fall apart — Chapter 11. The people I shouldn’t have trusted. The gut instinct I ignored. The...

Send us Fan Mail You don’t want to be right about certain things. In Chapter 10, Greg dives into the darkest part of the journey yet — a chapter where paranoia turns into prophecy, trust gets tested, and hope becomes a dangerous illusion.   You know that moment when your gut screams something’s wrong… but everyone tells you you’re overthinking? This chapter is about that. And what happens when you...

Send us Fan Mail The Deal Was Bad. The Signs Were Worse. There were signs. There were omens. There were moments that made your stomach turn for reasons you couldn’t name.   You named them “opportunity.” You called them “urgency.” You labeled the chaos as “momentum.”   But deep down, something told you otherwise.   In Chapter Nine of Undressed , Greg Vetter unpacks the turning point he never saw co...

Send us Fan Mail In Chapter 8 of Undressed: The Field Guide, Greg Vetter shares the behind-the-scenes moment when massive dreams started coming true—and what nearly cost them everything. From preventative maintenance to once-in-a-lifetime wins, this episode explores:  • Why most people aren’t prepared for massive success  • How to prevent burnout before it happens  • The hidden ways we sabotage ou...

Send us Fan Mail The Art of Momentum. In this week’s episode of The Undressed Podcast , we dive into Chapter 7 —the pivotal moment when our little brand transitioned into the mainstream. Dreams were coming true, but the challenge was maintaining momentum and proving to the world that our success wasn’t just luck—it was real. Key Lessons from Chapter 7: 🔹 Listen to Your Customers—Before It’s Too L...

Send us Fan Mail In this raw chapter of The Undressed Field Guide , Greg cracks open some of the hardest-earned lessons in leadership, energy, and human behavior. You’ll hear: The chilling truth from a prison warden that changed how Greg ran teams How a million-dollar salad dressing order nearly broke their company And why your vibe isn’t just your responsibility—it’s your legacy Whether you’re le...

Send us Fan Mail Building something of substance is like playing a video game—every level introduces bigger, faster, and more relentless challenges. But the truth is, those obstacles aren’t there to stop you. They’re there to prove you’re ready. Chapter 5 of Undressed is all about scaling—facing new challenges, leading when you feel lost, and making decisions that will define your future. Here’s w...

Send us Fan Mail You're falling behind. It only changes when... Most people think success comes from one big break. One lucky moment. One perfect opportunity. But that’s not how it works. Success is built inch by inch. On the days you feel like nothing is working. On the mornings when you don’t want to get up. On the nights when you’re exhausted but you push forward anyway. If you can move fo...

Send us Fan Mail Everyone wants to build something great. Everyone loves the idea of success. But when the real work starts? When the firehose is blasting at full force? When the growth feels like getting drop-kicked every single day? That’s when most people tap out. 📖 In Episode 3 we’re breaking down: 🔥 Why not everyone is built for rapid growth (and how to know if you are). 🔥 The real reason...

Send us Fan Mail What if your gut is right, and your brain is lying to you? Most people will tell you to think things through . To be careful . To analyze every possible outcome before making a move. Greg Vetter did the opposite. He pitched an idea he wasn’t even sure would work. Cold-called grocery stores like he had nothing to lose. Told buyers he was a world-famous food manufacturer before he e...

Send us Fan Mail 🔥 How a Stolen Bottle of Salad Dressing Changed My Life 🔥 Ever had an idea so ridiculous, so stupid , that it might actually work? Yeah… me too. Welcome to Undressed: The Limited Series Podcast , where I break down my book Undressed: The Unfiltered Story of My Failed American Dream—chapter by chapter, story by story, existential crisis by existential crisis. In this first episod...