Fridays 4 Fundraising

Summary In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for creating standard operating procedures (SOPs) to streamline operations, automate tasks, and build sustainable systems. She also introduces her Nurture and Grow consulting program to help organizations develop long-term fundraising strategies. Links Join Sustain & Thrive: https://www.fromscratchfundraising.c...

Summary In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for nonprofit fundraisers to boost productivity through automation, effective use of tools like Zapier, and strategic planning. She emphasizes the importance of simplifying tasks, automating repetitive processes, and building sustainable fundraising systems.   Links Join Sustain & Thrive: https://www.fromscratc...

Summary In this episode of Fridays 4 Fundraising, Kelly walks you through the WHY of a welcome series so that you can better understand HOW to build an effective welcome series.   Links Download the Welcome Series Template: https://www.fromscratchfundraising.com/email Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive Schedule a Discovery Call: https://www.fromscratch...

Summary In this episode of Fridays 4 Fundraising, Kelly talks about where to build your email list, depending on whether your strategy includes just donors or other audiences. She also discusses unconventional strategies that are wildly successful for list building for small nonprofits. Download the Welcome Series Template: https://www.fromscratchfundraising.com/email   Join Sustain & Thrive:...

Summary In this episode of Fridays 4 Fundraising, Kelly talks about how to balance the need to gain data on your prospective donors with keeping your subscription forms lean. Download the Welcome Series Template: https://www.fromscratchfundraising.com/email   Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive    Schedule a consultation call: https://www.fromscratchfu...

Summary In this episode of Fridays 4 Fundraising, Kelly talks about why we need to think about donor relationships more like real-life relationships...because they ARE real-life relationships.   Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive    Schedule a consultation call: https://www.fromscratchfundraising.com/schedule   Takeaways Asking a stranger to donate to...

Summary In this episode of Fridays 4 Fundraising, Kelly talks about how to give your Annual Report life and staying power. We're re-thinking the role of annual reports—not as a one-time task, but as something that should be integrated into ongoing communication with donors. Kelly introduces the concept of impact meetings, where organizations can engage donors directly, share stories, and gather fe...

Summary In this episode of Fridays 4 Fundraising, Kelly may have gone on a bit of a tangent about the overhead myth. But more generally, Kelly talks about how to integrate data with the narratives you're telling in your annual report. She highlights how donors are interested in understanding how their contributions impact not only our mission-driven outcomes, but also the growth of the organizatio...

Summary In this episode, Kelly discusses the need to craft compelling narratives that resonate emotionally and intellectually with the audience. The conversation also touches on the various formats of annual reports and how they influence the storytelling approach, encouraging organizations to reflect on their most significant developments and how to present them effectively.   Join Sustain &...

Summary In this episode of Fridays 4 Fundraising, Kelly discusses how annual reports are evolving, emphasizing the need for innovative formats that engage donors effectively. She highlights the shift away from traditional, lengthy reports towards more dynamic and accessible options, such as short PDFs, videos, and community engagement events. The focus is on understanding donor preferences and cre...

Episode Summary Summary In this episode of Fridays 4 Fundraising, Kelly chats about the importance of conducting post-year-end gratitude campaigns to build donor loyalty. She discusses how organizations often bombard donors with requests for money without following up on the impact of their contributions. By effectively communicating the outcomes of donations and treating donors as partners, nonpr...

Episode Summary Summary In this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of sending tax letters to donors as a way to enhance donor appreciation and loyalty. She discusses the key elements of crafting effective tax letters, including the timing, content, and legal language to use. Additionally, she highlights the need for a solid fundraising infrastructure to support organ...

Episode Summary Summary In this episode of Fridays for Fundraising, Kelly emphasizes the importance of donor stewardship after year-end fundraising. She discusses how autoresponders are insufficient for expressing gratitude and suggests personalized approaches to thank donors, such as thank you calls and personal emails. Kelly encourages small nonprofits to leverage their ability to connect with d...

Summary In this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of concise messaging, effective use of visuals, and engaging donors beyond just fundraising campaigns to make a compelling pitch for donations on December 31. With practical tips and a focus on simplicity, Kelly aims to help nonprofits drive donations and build lasting relationships with their supporters.   Join Sust...

Summary In this episode of Fridays 4 Fundraising, Kelly shares actionable strategies for small nonprofits to enhance their year-end fundraising campaigns by making small adjustments rather than drastic changes, engaging donors through personal outreach, and effectively communicating the impact of donations. Kelly also discusses the role of board members in fundraising efforts and introduces the co...

Summary In this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of setting clear goals, tracking progress, and maintaining donor engagement without overwhelming them. The episode also previews future workshops aimed at building sustainable fundraising strategies for 2026.   Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive    Download the Year End...

Summary This is not a regular episode of Fridays 4 Fundraising. This is Kelly's love letter to the fundraisers of the world—whether they consider themselves professional fundraisers or "because I have to" fundraisers. We talk about the importance of making the work sustainable so you're in it for the long haul, and the resources From Scratch Fundraising offers to make that more possible for overwo...

Summary In this episode of Fridays 4 Fundraising, Kelly shares some rapid fire tips for double checking your campaign for optimum success before you launch. From testing links and proofreading to ensuring mobile optimization and having a backup plan, Kelly provides actionable steps to enhance donor engagement and campaign effectiveness.   Join Sustain & Thrive: https://www.fromscratchfundraisi...

Summary In this episode of Fridays 4 Fundraising, Kelly outlines actionable steps for small nonprofits to enhance their fundraising efforts by integrating Giving Tuesday into year-end campaigns. She emphasizes the importance of relationship building over transactions and provides practical strategies for leveraging Giving Tuesday as a kickoff for broader fundraising initiatives. Kelly also highlig...

Summary In this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of planning ahead, scheduling content, and utilizing the right tools to streamline the fundraising process so that you can be reactive while your campaign is in progress. She shares options for affordable, but excellent, tools nonprofit leaders can use to make this seamless. Join Sustain & Thrive: https://www.fro...

Summary In this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their fundraising efforts through social media. She emphasizes the importance of building relationships with donors rather than direct asking on social platforms. The conversation covers strategies for lead generation and effective content creation. Join Sustain & Thrive: https://www...

Summary In this episode of Fridays 4 Fundraising, Kelly shares actionable steps for small nonprofits to enhance their year end email efforts. She discusses the importance of storytelling, effective messaging strategies, and the need for compelling email content to engage donors. Kelly provides practical tips on crafting emails, including the significance of personalization, hooks, and strategic as...

Summary In this episode of Fridays 4 Fundraising, Kelly McLaughlin emphasizes the importance of segmentation in nonprofit fundraising, and what to think about when segmenting for year-end campaigns. She outlines practical strategies for segmenting donor audiences to tailor messaging effectively, ensuring that communications resonate with different donor groups.  Join Sustain & Thrive Learn abo...

Summary In this episode of Fridays for Fundraising, Kelly provides actionable steps for nonprofit leaders to enhance their year-end fundraising campaigns. She emphasizes the importance of identifying the target audience, drafting compelling content, and structuring the messaging around specific asks. Takeaways Year End content should focus on your ideal donor. Different channels of communication r...

Summary In this episode, Kelly McLaughlin emphasizes the importance of early planning for year-end fundraising campaigns for small nonprofits. She outlines actionable steps to create a successful campaign, including defining the campaign theme, identifying the target audience, and determining the appropriate ask. She encourages nonprofit leaders to take proactive measures to avoid last-minute pani...