Kelly McLaughlin

Fridays 4 Fundraising

Business EN ↓ 43 episodes

Fresh fundraising recipes delivered every Friday! Join Kelly McLaughlin of From Scratch Fundraising for bite-sized assignments that help nonprofits raise more dough without burning out. No half-baked strategies—just proven ingredients for sustainable success. One thing you can learn in 5 minutes and do in one hour or less to move your individual giving program forward.

Author

Kelly McLaughlin

Category

Business

Latest episode

Jul 10, 2026

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Episodes

Better Donor Email Segmentation 10.07.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for email list segmentation and donor engagement to boost nonprofit fundraising efforts. Learn how to effectively categorize your supporters and leverage integrated platforms for better outreach. Links Check Out Donorbox Request a Discovery Call   Takeaways Segment your email list based on donor activity and intere...

A Message for A Holiday Weekend: Actually Rest 03.07.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares something a little different: a deeply impactful mindset quote that she wants to share with you. Take this weekend to rest, instead of continuing to hustle. The work will be there again on Monday. Links Check Out Donorbox Request a Discovery Call   Takeaways When we don't take time for rest, we're asking to burn out. Even when the work...

What are you doing wrong? Ask a lapsed donor. 26.06.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for engaging lapsed donors, including real-life success stories and actionable steps to re-engage supporters and boost fundraising efforts. Links Check Out Donorbox Request a Discovery Call   Takeaways It's worth calling lapsed donors, not to raise more, but to find out how to improve your fundraising efforts. A re...

Drop fundraising busy work with Zaps 18.06.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares how nonprofit organizations can leverage Zapier to automate routine tasks, saving time and increasing efficiency in fundraising efforts.   Links to Tools Mentioned Zapier - https://zapier.com DonorBox - https://www.donorbox.org Neon One - https://neonone.com Monday.com - https://monday.com Takeaways Zapier can connect multiple tools to...

Advocate for a Professional Development Budget 11.06.2026

Summary In this episode of Fridays 4 Fundraising, Kelly talks about how to get your board to buy into professional development budgets. Links Check Out Donorbox Request a Discovery Call   Takeaways Present fundraising investments as gains, not a way to prevent losses. Use data to show the potential return on investment. Frame fundraising needs as opportunities for growth. Keywords fundraising, non...

Call Your Donors: 10 Donors You Don't Know 05.06.2026

Summary In this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of personal donor engagement through calls, advocating for a return to traditional relationship-building methods to boost fundraising effectiveness. She shares practical steps for nonprofit leaders to reconnect with donors and improve retention. Links Check Out Donorbox Request a Discovery Call   Takeaways The declin...

Land more donor meetings with one simple strategy 29.05.2026

Summary In this episode of Fridays 4 Fundraising, Kelly explains how nonprofit fundraisers can leverage calendar scheduling links to increase efficiency and build stronger donor relationships. Kelly shares practical steps to implement these tools and improve fundraising outcomes.   Links Check Out Donorbox Request a Discovery Call   Takeaways Using calendar links is now essential for donor engagem...

Stop Fundraiser Burnout 15.05.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares insights on managing fundraiser burnout by understanding the physiological stress response and practical techniques to stay resilient.   Links Check Out Donorbox Request a Discovery Call Sign up for How To Fundraise Without Burning Out workshop   Takeaways Burnout is the freeze response, a physiological reaction to stress. Managing str...

Boost Donor Retention: BCC yourself on donation thank yous 08.05.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares a simple yet powerful technique to enhance donor relationships and increase retention—BCC'ing team members on donation autoresponders. She explains how this easy step can foster real conversations, improve engagement, and ultimately boost fundraising success.   Links Check Out Donorbox Request a Discovery Call Sign up for How To Fundra...

Call Your Donors: Top 10 Donors 01.05.2026

Summary In this episode of Fridays 4 Fundraising, Kelly talks about why phone calls to donors still matter—even (and maybe in spite of) the age of digital efficiency. This week, start with your top 10 donors to begin making strides in donor retention and upgrades.   Links Check Out Donorbox Request a Discovery Call Sign up for How To Fundraise Without Burning Out workshop   Takeaways The importanc...

Boost Your Fundraising Productivity: Eliminate! 24.04.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for nonprofit fundraising success, focusing on eliminating non-essential tasks to free up time for relationship building and mission impact. She emphasizes the importance of focusing on activities that directly support organizational goals. Links Join Sustain & Thrive: https://www.fromscratchfundraising.com/sus...

Boost Your Fundraising Productivity: Delegate! 17.04.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares a practical framework for nonprofit leaders to boost productivity by automating, operating efficiently, and delegating tasks. This episode offers actionable steps to free up time for relationship building and strategic growth via delegation--even when there's nobody to delegate to! Links Join Sustain & Thrive: https://www.fromscrat...

Boost Your Fundraising Productivity: Operate! 10.04.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for creating standard operating procedures (SOPs) to streamline operations, automate tasks, and build sustainable systems. She also introduces her Nurture and Grow consulting program to help organizations develop long-term fundraising strategies. Links Join Sustain & Thrive: https://www.fromscratchfundraising.c...

Boost Your Fundraising Productivity: Automate! 03.04.2026

Summary In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for nonprofit fundraisers to boost productivity through automation, effective use of tools like Zapier, and strategic planning. She emphasizes the importance of simplifying tasks, automating repetitive processes, and building sustainable fundraising systems.   Links Join Sustain & Thrive: https://www.fromscratc...

Understand Welcome Series in Six Minutes 27.03.2026

Summary In this episode of Fridays 4 Fundraising, Kelly walks you through the WHY of a welcome series so that you can better understand HOW to build an effective welcome series.   Links Download the Welcome Series Template: https://www.fromscratchfundraising.com/email Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive Schedule a Discovery Call: https://www.fromscratch...

Unconventional ways to build your email list. 20.03.2026

Summary In this episode of Fridays 4 Fundraising, Kelly talks about where to build your email list, depending on whether your strategy includes just donors or other audiences. She also discusses unconventional strategies that are wildly successful for list building for small nonprofits. Download the Welcome Series Template: https://www.fromscratchfundraising.com/email   Join Sustain & Thrive:...

Build a better list without complicated subscription forms 13.03.2026

Summary In this episode of Fridays 4 Fundraising, Kelly talks about how to balance the need to gain data on your prospective donors with keeping your subscription forms lean. Download the Welcome Series Template: https://www.fromscratchfundraising.com/email   Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive    Schedule a consultation call: https://www.fromscratchfu...

Rethink your opening act with prospective donors. 06.03.2026

Summary In this episode of Fridays 4 Fundraising, Kelly talks about why we need to think about donor relationships more like real-life relationships...because they ARE real-life relationships.   Join Sustain & Thrive: https://www.fromscratchfundraising.com/sustain-thrive    Schedule a consultation call: https://www.fromscratchfundraising.com/schedule   Takeaways Asking a stranger to donate to...

Annual Reports: Give Them Life! 27.02.2026

Summary In this episode of Fridays 4 Fundraising, Kelly talks about how to give your Annual Report life and staying power. We're re-thinking the role of annual reports—not as a one-time task, but as something that should be integrated into ongoing communication with donors. Kelly introduces the concept of impact meetings, where organizations can engage donors directly, share stories, and gather fe...

Annual Reports: Pick the Right Data 20.02.2026

Summary In this episode of Fridays 4 Fundraising, Kelly may have gone on a bit of a tangent about the overhead myth. But more generally, Kelly talks about how to integrate data with the narratives you're telling in your annual report. She highlights how donors are interested in understanding how their contributions impact not only our mission-driven outcomes, but also the growth of the organizatio...

Annual Reports: Pick the Right Stories 13.02.2026

Summary In this episode, Kelly discusses the need to craft compelling narratives that resonate emotionally and intellectually with the audience. The conversation also touches on the various formats of annual reports and how they influence the storytelling approach, encouraging organizations to reflect on their most significant developments and how to present them effectively.   Join Sustain &...

Annual Reports: Pick the Right Format 06.02.2026

Summary In this episode of Fridays 4 Fundraising, Kelly discusses how annual reports are evolving, emphasizing the need for innovative formats that engage donors effectively. She highlights the shift away from traditional, lengthy reports towards more dynamic and accessible options, such as short PDFs, videos, and community engagement events. The focus is on understanding donor preferences and cre...

New year, new gratitude campaigns 30.01.2026

Episode Summary Summary In this episode of Fridays 4 Fundraising, Kelly chats about the importance of conducting post-year-end gratitude campaigns to build donor loyalty. She discusses how organizations often bombard donors with requests for money without following up on the impact of their contributions. By effectively communicating the outcomes of donations and treating donors as partners, nonpr...

Kick off Stewardship with a Tax Letter 23.01.2026

Episode Summary Summary In this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of sending tax letters to donors as a way to enhance donor appreciation and loyalty. She discusses the key elements of crafting effective tax letters, including the timing, content, and legal language to use. Additionally, she highlights the need for a solid fundraising infrastructure to support organ...

Year End Work isn't Over Until You Say Thanks 16.01.2026

Episode Summary Summary In this episode of Fridays for Fundraising, Kelly emphasizes the importance of donor stewardship after year-end fundraising. She discusses how autoresponders are insufficient for expressing gratitude and suggests personalized approaches to thank donors, such as thank you calls and personal emails. Kelly encourages small nonprofits to leverage their ability to connect with d...

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