Experience Matters, by Merkle

I denne episode af  Experience Matters  stiller vi skarpt på bæredygtig transformation – og hvordan digitalisering spiller en afgørende rolle i at accelerere forretningsvækst med grønne ambitioner. Vært Steffen Souza Ric-Hansen får besøg af Pia Sebell, Consulting Director, Experience hos Merkle, og Natascha Scøtt, Director, Strategy & Transformation hos Ahlsell. Sammen dykker de ned...

🚀  AI: Beyond the Buzzword – Finding Real Business Value In the latest episode of  Experience Matters , host Steffen Souza Ric-Hansen sits down with Thomas Walter, Chief Solution Officer for Merkle in EMEA, to cut through the AI hype. AI is everywhere, but how do businesses move from fascination to real impact? Thomas shares insights on practical AI applications, customer-centric strate...

In this episode of  Experience Matters , host Steffen Souza Ric-Hansen welcomes Sille Stener, former SVP at SDC, and Lars Harder from Merkle for an insightful discussion on digital transformation in the financial services industry. They explore the current state of digitalization, leadership strategies, customer experience, and the role of partnerships in driving innovation. Tune in to gain v...

I denne episode af ’Experience Matters’ dykker vores vært, Steffen Souza, ned i Lemvigh-Müllers digitale transformation sammen med Frederik Aakerlund, CIO hos virksomheden. De diskuterer overgangen fra legacy-systemer til moderne teknologi og hvordan denne proces har fungeret som en vækstdriver for en af Danmarks største stål- og teknikgrossister. Episoden udforsker udfordringe...

In this episode of Experience Matters, we explore how Maersk transformed its customer service from a traditional cost center into a driver of experience-led growth. Host Steffen Souza is joined by Peter Hartz, Global Head of Ocean Niche Products, to discuss the strategies behind this transformation. Peter shares insights on balancing technology with human interaction, organizat...

I denne episode af ”Experience Matters” tager Pia Sebell og Morten Kold dig med igennem Peak-end rule, som måske bedst kan oversættes med ”Optursreglen”. Pia er Experience Director og Morten CXO og Head of Experience Design, begge i Merkle, og sammen med vært og Chief Growth Officer, Steffen Souza, fortæller de om, hvorfor det er helt afgørende for brands at skabe mindeværdige oplevelser for kunde...

Join this episode of “Experience Matters” – featuring Holden Bale, Global Head of Experience & Commerce at Merkle and dentsu. Our host and Chief Growth Officer Steffen Souza, and Holden Bale dive into the importance of focusing on customers and how success and growth often come down to a great customer experience rather than product features, even in multi-billion-dollar businesses.  &nbs...