Everything is Logistics

If you've been thinking about starting a podcast in the trucking industry, there's no better place to learn than from the guys at PDQ America who just hit 100 episodes for their Trucking for Millennials podcast. Hear from hosts Aaron Dunn and Michael Clements as they share their perspectives on starting a podcast and keeping it going in hopes to hit more milestones.  Subscribe/Follow Tru...

In today’s world, you’re thrown some breaking news multiple times….every single day And for those of us in logistics marketing and sales, we’re trying to keep up with SO MUCH in addition to doing our daily work.  So how do you keep up with all of this news and then use that knowledge to impact your own business? In today’s episode, I’m gonna show ya.  Fav Logistics TikTok Accounts NFI --company hi...

About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin.  That show titled “ Pitfalls and Perks of Working With Trucking Influencers ” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it...

Nick Dangles has been in brokerage for more than a decade but in 2020 he co-founded the company Kinectic with the goal of helping tech-focused business owners enter the logistics space. It's all for good reason because this slower-to-change industry has had more tech entering the scene and in order to keep up with the big guys--ya gotta invest.  But where do you invest and what should be driv...

Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge.  But on today’s episode, I’m giving you some perspective and context around the latest podcasting stats to hopefully see the value in your own company show and encourage you to get started. Links from this show: Alban Broo...

I shouldn’t have to tell you that cybersecurity is a growing concern in the logistics industry ~especially as veteran companies make the digital transition for most of their business processes~ but every day there seems to be a new cybersecurity issue affecting numerous parts of the supply chain.  But since we do have to have this reminder, who better than Dan Foster of Stratus Grid to break it al...

Grace Sharkey is one of those women that when you see her, she’s magnetic. This former in-house brokerage employee rose to the ranks to eventual CSO and has now found a new calling in creating content both in the written word and video.  Follow Grace Sharkey on Linkedin and her work on Freightwaves ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe:   Linkedin YouTube Instagra...

The freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes to work/life balance, the great resignation has been happening and one-person or small marketing teams have the most to gain from this shift.  So as an experienced one-person marketing team for more than a decade, I’m showing you how I get it all don...

Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and the air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy.  In Netflix’s documentary Kiss...

Ever since connecting with her about a year ago on Linkedin, Nicole Glenn has been a woman in logistics that I’ve looked up to--so it was wonderful to finally get her a recent episode of Cyberly where we got to dive into: How the trucking industry sucked her in when she was just 18 years old and hasn’t left since Founding her company Candor Expedite and ultimately thriving during COVID by shifting...

If you’ve spent any time on Logistics Linkedin, you’ve probably seen Michael Neme giving out free sales game that’s must-see material. That’s because he thinks in the long haul--not in the short term when it comes to his sales approach.  If you’re working in any kind of sales role, not just on the brokerage side of logistics,  Michael helps you to think outside the box to ensure longevity plus pro...

If you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is.  She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry.  It was so much fun...

Have you received the notification while on an iPhone that asks your permission to be tracked? Well, those privacy pushes are going to become a greater focus for SOME  tech giants, which might have some ad tech vendors worried.  But I’ll tell ya why this shouldn’t matter much to the marketers and sales teams out here doing things the right way.  ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Di...

One of the pleasures of hosting this show is getting to talk to so many smart people. One of those folks is Meshach Weber of Loadsure.  The way he tackles a marketing challenge from both an analytical and psychological perspective is fascinating to listen to. He’s also got one of the best Linkedin bios I’ve ever seen. Therefore I’m pumped for you guys to hear this interview with him from a recent...

Jeremy Thone hosts a show for the company 3PL systems interviewing folks around the freight space and in this chat, he’s interviewing me where it feels like I’m having a beer with a buddy.  We dive into A LOT. My start with Freightwaves, the political discourse on social media, the challenges of new platforms, and the evolution of communication.  It was one of the best conversations I’ve had in a...

CMO and CXO of Loadsure Meshach Weber is on today’s episode breaking down the psychological reasons behind our why in marketing. After spending more than a decade in freight tech, Meshach dives into how he started up the variety show ‘Third Thursday’ and why nurturing a community is so vital—all based on the science behind why we buy. I really enjoyed this convo with Meshach because he’s one of th...

In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe:   Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Got something to say? Have a to...

Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions o...

Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics? This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about...

Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”   That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buyin...

Alban Brooke is the head of marketing over at Buzzsprout--which is one of the top podcast hosting companies in the world. They're also a fantastic resource for helpful content for any level podcaster--whether you're thinking about starting up your own or you have veteran experience. Super pumped to have Alban on a recent episode of Cyberly where he's breaking down all the important...

One of the cool things about launching a podcast is you get connected with other podcasters fairly quickly---especially those who are in the same industry as you.  That’s what happened when I joined Adrian Chapman, host of the Recruiting Stories Podcast, and we got to dive into how I got started in the logistics industry, the mistakes most companies make with their website, and the lessons I’ve le...

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space.  So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more. Now go...

In this best-of clip from Cyberly, we're chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon. Show Links:  Check out the full show:  YouT...

The Jacksonville Podcasters Unite is a group that (pre-COVID) used to hold quarterly meetups in the North Florida area to talk about podcasting strategies for everyone from newbies to veterans.  Since we haven’t been able to meet up in a while, my co-founder and I, Badr Milligan of The Short Box Podcast, held our first virtual meetup to talk about the current state of podcasting.  Whether it’s the...