Everything is Logistics

In this episode, we’re talking about the introduction of technology to the freight industry and how making those choices can strengthen, or harm,  your overall business.  Guiding us through this tech transition is Sandy Vosk of Advanced Technology Solutions to share his lengthy experience with how businesses can set themselves up for success Connect with Sandy Vosk on Linkedin Check out Sandy’s we...

The question I was asked the most while on the road was, "How do I start?"  This question was asked mostly by folks who know marketing is important but don't have a dedicated employee to handle the tasks.  And if they try to tackle it, it's usually the thing that's put on the back burner first.  Couple this with marketing agencies as a whole struggling with hiring as folks...

In this episode, we’re talking with the founder of REAL Women in Trucking, Desiree Wood. She’s been a driver for years and is shining a light on where the industry needs to improve--and it’s not necessarily in recruiting--but in the retention and training portion of onboarding. She highlights A LOT of areas that most in the industry aren’t aware of--including myself.  Follow Desiree on Twitter and...

In this episode, we’re chatting with former driver and now owner of Innovative Logistics Group Adam Wingfield on the challenges of the perceived “driver shortage”. Adam breaks down how trucking has an image problem and the coolest aspects of the job aren’t being talked about enough. He drops a lot of gems in this convo so I hope you all enjoy it as much as I did.  Follow Adam Wingfield on Instagra...

In this episode, we’re sitting down with one of the more prolific creators in freight--Chris Jolly. In early 2020, he started creating content and hasn’t looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry and after this interview, it’s clear as day as to why.  Follow Chris Jolly on Linkedin and Instagram Subscribe to Coffee with The Freight...

We hear the phrase “collaboration” all the time but what does it really mean when it comes to complex supply chains? CEO of PCS Software Chris Poelma, President of Detmar Logistics Matt Detmar, and Director of Supply Chain for Bonnie Plants Gabriel Parades joins me live in San Antonio to talk about how they’ve enhanced collaboration and technology with the learning lessons of 2020. Hope y’all enjo...

In this episode, I’m chatting with a former colleague of mine--Brian Mann. He and I were working together at a 3PL here in Jacksonville before they suddenly shut down. That experience was traumatic for both of us--but it ultimately led to bigger and better things for us both. It was a nice full-circle experience for me to see how far both of us have come and he shares those lessons he learned the...

In this episode, we’ve got a panel discussion on what makes for a successful freight agent. This conversation was recorded while up in Charlotte attending the annual agent conference hosted by Armstrong Transport Group. Three agents, Tony Orton, Pamela Mitchell, and Rod Clark all join the show to talk about what they looked for in an agent partner, where they struggle the most, and how future frei...

The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles.   That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a...

A wise little green puppet once said, “the fear of loss is a path to the dark side.”  But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural? That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy.  Whether it’s through screenshots, text messages, or a Slack cha...

The TMSA has been around for decades and with that comes the need for evolution in how you attack your marketing. TMSA board member and Director of Marketing for ITS Logistics Patrick McFarland is joining the show to talk about the changes and challenges faced when deciding it's time to evolve your own marketing strategies.  Patrick McFarland of ITS Logistics on Linkedin ~~~~~~~~~~~~~~~~~~~~~...

No one could have predicted Miami, Florida becoming the hottest scene for technology. But after 2020, Cargologik's CEO Miles Varghese is joining the show to tell us how he's now capitalizing on the growing networking and freight tech scene as Miami moves to become the new Silicon Valley.  Follow CargoLogik on Linkedin , Facebook , and Twitter Visit CargoLogik’s website ~~~~~~~~~~~~~~~~~~...

Fans of the Bravo reality show Southern Charm probably already know what happened to our sweet Noami and her relationship with Metul that ended in a very public cheating scandal. But as fans of Noami started to rally to defend her betrayal at the hands of the ex, the social media mob started to swarm on Metul.  So let's use this reality TV drama as a lesson in brand safety. Whether an employe...

Truck N' Hustle host and creator Rahmel Wattley is truly one of the gems of the industry. Not only is he helping bridge the educational gap between new folks entering the logistics space but he's one of just a few folks responsible for ushering in this content renaissance we've been seeing throughout trucking.  Follow Truck N’ Hustle on YouTube , Instagram , Facebook , and Twitter V...

We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got.  And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it.  Because with shrinking marketing budgets and the pressure...

When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company--also known as subject matter experts.  But how do you put these SME’s in a position to give you the insight you need to do your job? That’s the main topic we’re diving into today as the insight you get from those...

During our Great Resignation episode , I discussed new research indicating the non-monetary reasons employees were and still are redefining their work experience.   This shift in mindset towards a greater work/life balance is driving companies to finally become flexible with their employment requirements including where and how often to work.  So who better to give us insight from inside the trenc...

While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that they forget about retaining the good drivers they’ve already hired.  So Danny Goff of Driver Reach joined the show to talk about where he sees opportunities for improvement from processes to relationship management.  Connect with Danny Goff on Linkedin...

We all know the benefits software can give us and as more data and tech come into freight, who’s managing the flow of information making it accessible to all the parties who need it? And once that access to the information is given, how do we make that data actionable?  Well, PCS Software is here to provide that solution with one central platform for all sectors of transportation to use and includ...

A great business idea often stems from your own personal experiences where you experienced a problem and developed your own solution to it.  Only Marcus Cooksey took that one step further when he started his business, Duke. AI. Not only did he develop a solution he needed in his own trucking business, but he then saw the opportunity to help others in his same situation by helping folks recognize t...

Remember during the 2020 holiday season we were all told “you better order those Christmas presents EARLY” ---well I don’t have to tell folks in logistics and supply chain that we’ve been in a perpetual holiday season ever since.  So I thought it would be insightful to get the man in charge of retail coverage over at Freightwaves, Andrew Cox, on the show to talk about how retailers are prepping th...

The ethos of competition is better, faster, stronger.  We see it in every aspect of business, life, and of course, sports.  More specifically The Olympic Games. And in 2020, where we saw what the world looked like without sports, we saw what a society looks like without rooting for a common goal.  With all that said, it was interesting to dive into the logistics of the Tokyo Olympics and how that...

A big topic over the last few months has been the shift in power from companies doing the hiring to the workers having a renewed sense of achieving a better work/life balance. That’s the main topic for today’s show as we discuss the future of work by looking to our past, present, and future with numbers from a new report covering the State of Independence. Links from the show:  The State of Indepe...

I first learned about Sue Reynolds as I was watching one of her TikTok's referring to common phrases women tend to use in emails that give the perception that she’s lacking confidence in her work, what she’s stating, or what she’s requesting.  In fact when women over-apologize in an email or use the word “just”--it’s subconsciously signaling that she wants to avoid any possible tension--also...

Kristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking, and why mentoring matters so much.  Knichel Logistics website and Linkedin Connect with Kristy Knichel on Linkedin ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch & Blythe:   Blythe's Linkedin YouTube Instagram TikTok Digital Di...