Everything is Logistics

Fantasy football has been around since the early 60’s when initial rules were invented by Oakland Raiders staffers and a reporter.  By 1989, over a million people took up the hobby.  Hell, even when I first started playing in our decade-old fantasy league, we calculated our scores by hand using the Monday morning sports page. But did you know that it’s because of fantasy football that has made Yah...

When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time.  Justin joins the show to talk about hi...

I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seemed to go 30mph.  But it was that conversation about digital marketing that told me I needed to get her on the show and she's coming in sharing her Great 8 Pillars of ROI-Driven Marketing.  Connect with Nadine Nocero on Linkedin and her company S...

In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding their tea-making practices.  But in this episode, we're bringing it to the modern day by telling you how to spy on your own competition using all of the digital media tools available at your disposal.  Everything is Logistics is hosted by Blythe B...

90 percent of US tea is folks drinking black tea.  But did you know the reason Americans drink so much black tea stems from the decisions by the British Naval Fleet? Economic espionage has been going on for centuries. So in today’s episode, we’re talking about how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.   Curiosity Stream Return of the...

The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hours at home, and 8 hours of sleep.  So as we enter Q4 two years into this mad new world, CEO Wasim Munayyer is joining the show to talk about what's next for the hiring world, if now is the time to make a career change, and how work from home has...

Most SEO strategy in freight stinks. So in this episode, we're going to break down why the current system isn't working, what to do if you've already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really wants.  Flexport’s top supply chain influencers Everything is Logistics is hosted by Blythe Brumleve, founder of Digital...

When you first start running a trucking company, handling the business and admin side of things is relatively simple. But when you start growing and adding more trucks to your fleet, it becomes extremely challenging to manage the necessary paperwork the government requires to keep you operating in good standing.  In today's show, we're talking to FleetDrive360's COO Nic Sallis about...

For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job.  That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight.  Plus we’re going to nerd out on t...

One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers.  The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers.  The study by Logistics Marketing Advisors is release...

If you’re like me, hearing the word "accounting” is enough to make you want to take a nap. But this aspect of running a freight company is vitally important to keeping your business open and running smoothly.  In today's show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO to talk about accounting best pract...

How to market your company like a sports team Most of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest.  Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans.  Links from the show:  Savannah Bananas customer research Bil...

The logistics of getting an NFL team When the city of Jacksonville was awarded an NFL franchise, many folks believed it was a fly-by-night decision.  But it was a plan decades in the making.  On this episode, we're breaking down all the relationship-building and chess moves made by a group of leaders in Jacksonville who saw a bigger picture for the city. They laid the groundwork that eventual...

The story of JAXPORT Have you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed?  We're answering all of those questions on today's episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT where they handle an impressive amount of freight spanning across several terminals.  Show Links:  Connect with JAXPORT’s Chelsea Kavan...

Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run operation, Benefits for Trucking.  No matter if you're a single person LLC or a small fleet, Zach has spent the better part of his life making sure that you have access to health benefits. In this episode, Zach is breaking down all the things t...

Marketing and sales in freight are having a challenging time. Not only are we facing a recession and coming to grips with new B2B buying methods but these our roles are becoming more demanding with a limited budget.  How are freight companies managing these challenges? That's why we have Sol de Naples founder Jill Schmieg on the show to break down how her clients are combatting the challenges...

In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space? Freight tech arguably has a stronger focus on media, marketing, and its website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies. Freightwaves Freight Tech Top 25 of 2022 Everything is L...

For a lot of us who work in freight, we know about the relationship between carriers, shippers, and brokers. But very few talk about the government contracting side of freight--which can be incredibly demanding but also lucrative. Joining us for a second time is the amazing Melanie Patterson who is the Founder and Managing Director of Team Integrity Knowledge Center she's going to break down...

For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what does the current job landscape look like? Is now a good time to be looking for a job? How do you develop a relationship with a recruiter? All of these questions and more as we chat with Wasim Munayyer, CEO and owner of the Munayyer Group, who helps lo...

You might have witnessed a viral video going around that showed a man in the jungle harvesting tiny beatles into a red paste.  Turns out that red paste is used to make red lipstick and is also the main ingredient for red food coloring.  In today's episode, we're diving into that process of lipstick making along with the challenges lipstick brands are facing on the manufacturing and distr...

On last week’s show we talked about the digital marketing strategies for the top carriers in the US –so this week we’re doing the same for 3PLs.  By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company. Armstrong and Associates Top 3PLs List How the top carriers treat dig...

Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-first into TikTok and content marketing.  Connect with Gabe Pankonin on Linkedin Follow Rocket Shipping on TikTok , Linkedin and their website .  Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight com...

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing.  That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness a...

There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Everything is Logistics is hosted by Blyt...

Trucking Social Media Strategies with Magnum Transportation  Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight.  Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy.  Katie was at the Transportation Marketing and Sales Asso...