Everything is Logistics

In today's show, we’re doing something new where we pick the best segments from the last year so you can get a crash course in freight marketing.  These episodes are all from within the last year, so hopefully, the insights from these segments will help you map out what your next year looks like. Want to skip to a topic directly? Simply use the time stamps listed below.  This show's segm...

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now.  In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about:  Marketing Trends for Logistics Companies Why Marketing Needs to Be Leaner -----------------------------------------...

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now.  In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about:  How to Spot a Scam The Right and Wrong Ways to Cold Email ----------------------------------------- THANK YOU TO OU...

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now.  In this episode, FW Now hosts ask me about:  Why Gen Z Isn't Using Google Search Anymore Analyzing Mark Zuckerberg The TikTok Effect ----------------------------------------- THANK YOU...

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now.  In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about:  Marketing Dark Side Latest Shifts in Podcasting  How to stop overcomplicating marketing and just get started ------...

Adam Vazquez is the host of the popular marketing show, Content is For Closers. A little while back he was kind enough to invite me on his show to talk about my journey into logistics and how I've used content marketing throughout my career. Content is something I've created since I was a little girl so it's incredibly humbling to be recognized by folks like Adam, who also serves as...

Did you know that the technology that powers the internet today was developed over a hundred years ago? In today's episode, we're breaking down the logistics of the internet. Some of the things we're describing in this show are visually based, so if you want to watch those clips, I've got them linked below.  Internet cable map What is Y2K How wifi works The new space race -----...

It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding, or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads...

In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!? Episode Timestamps: 01:01 – Seeing The Opportun...

What’s your process regarding the products that come back from customers? How's the customer going to initiate the return? Are you set up and able to handle it when they come back? What are you going to do with them? Are you paired up with another e-commerce platform or returns warehouse that will be dedicated to handling that for you? Just in the US, 6 billion pounds worth of returns is thro...

As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted.  Timestamps: 0:00 – Tools for One-Person Team 1:51 – Click Up and its use...

Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool.  Episode Timestamps: 00:39 – Hosting  02:50 – Content Delivery Network 03:37 – A Show Called Behind the Attraction 04:12 – SSL certificate. 05:55 – WordPress websites 07:09 – Two Types...

In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the platforms to choose when starting a business from scratch. Connect with Margo Waldie on Linkedin Follow the Cargo Margo show on Linkedin...

The marketing industry has changed over the years as everyone has to pivot and adapt as technology advances. They went from advertisements and promotions in newspapers or flyers to promotions through the internet, especially social media. It doesn’t stop there. The internet has been improving, changing, and adapting as time passes. Have you ever wondered what marketing strategy you should be using...

The world is now run with content—whether it’s “meme warfare,” following the trends, or signing up the most famous celebrities, people consume content more than ever. That’s why brands have shifted their marketing strategies from bread-and-butter television advertisements, magazines, or posters, to social media platforms where billions of people gather together in a single or multi-platform. You n...

In this episode, we have invited Rob Light, founder and CEO of Carrier Source. Their goal is to give carriers a better marketing environment by providing a service that collects actual human reviews to ensure the benefits of the reviews. In today’s episode, Rob will talk about how Carrier Source started, the processes made, and the advantages it serves for freight carriers. How Rob Started Carrier...

Have you ever been to Disney? Do you remember how you felt when you were there for the first time? We see our favorite characters, theme parks, movies, stores, and places to shop. But think outside the box. The Disney Corporation is a world made up of ideas from one man who wanted to change the world through entertainment. The truth is that we can enjoy Walt's ideas now because of how well th...

In this episode, we have invited Scott Pecoriello, founder and CEO of WeatherOptics, a weather intelligence company founded on the premise that weather forecasts alone do not give value but impact forecasts that influence decision-making. He has led the initiative to integrate consumer, corporate, utility, and weather data to rethink how WeatherOptics can improve business perspectives on the weath...

In this episode, we have invited Thomas Wasson. He is an Enterprise Trucking Carrier Expert at FreightWaves with a focus on news commentary, analysis, and trucking insights. Prior to that, he worked as an Account Executive at aifleet, Arrive Logistics, and for 5 years at U.S. Express with a focus on fleet management, load planning, freight analysis, and truckload network architecture. He earned an...

In this episode,  Blythe Brumleve was invited on the show Joz Bytes . Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics , we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to leave the world of sports broadcasting and pursue logistics marketing and media.  SHOW NOTES: How Blythe Started [3:56] Blythe st...

For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode.  See more of our shows around the topic of artificial intelligence over on Digital Dispatch Everything is Log...

Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industry actually feels like something modern and fresh." They had puppy lounges , autonomous trucks , rad conference swag , and even a concert by Ludacris.  It created a major FOMO event across the logistics industry so when it came time to start ment...

If you like revenue, you should be prioritizing marketing operations—aka MOPs.   So let’s talk about what MOPs includes:    At its core, it’s about helping the company scale efficiently using data, people, and processes.  Skills that a great marketing ops person has:  Understanding people (and thus understanding the buyer’s journey) What should (and more importantly, shouldn’t) be automated What c...

Everything is Logistics host Blythe Brumleve was invited on a recent podcast to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations.  In this talk, you'll learn about Blythe's journey into the freight industry, the technologic...

Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating. You might be asking yourself: Who cares? He’s one of the most powerful people on the planet Who also controls a platform used by billions of people(1.9 billion daily active users)  And at the flip of a switch can control the flow of information ………..and he *never* does interviews...