Ellen Yin
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Епізоди
78. How This Business Newbie Spent $0 of Her Own Money To Create & Launch Her First Online Course 25.01.2021 24:05
Join our next Paid to Create 3 Day LIVE Challenge: ellenyin.com/paidtocreate Today I have another student success story I want to celebrate with you! Claire Woodhouse is an incredible wife, mother, blogger, and new course creator! She is the founder of the Secretly Healthy Home blog, sharing delicious dessert recipes to help other women enjoy their sweet tooth without any guilt. Claire recently la...
77. How She Got Her First Client With Only 30 Followers On Instagram 18.01.2021 28:15
Join our next Paid to Create 3 Day LIVE Challenge: ellenyin.com/paidtocreate Get Hashtag Hacks for only $27: ellenyin.com/hashtaghacks Our next guest is coming to you all the way from the land down under. Jennifer McKinley became a serial entrepreneur after realizing her corporate job was no longer bringing fulfillment to her life. Now, she is the founder and CEO of Cor Silver Skincare, and more r...
76. How I Made $560,348 in 2020 (Q4 Income Report) 11.01.2021 8:35
This is a free preview of Revenue Report Files: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicletoceo.co/revenuereport Learn more about your ad choices. Visit megaphone.fm/ad...
75. How to Get Paid for a Product You Haven’t Even Created Yet 04.01.2021 26:10
Join our next Paid to Create 3 Day LIVE Challenge: ellenyin.com/paidtocreate Hey, have you been thinking about creating your first digital product this year? I want you to jump into my Paid to Create Challenge. This live challenge is action-oriented & to the point - I’ll walk you step by step through how to launch the beta version of your course or membership site and get your first paying student...
74. The Future Of Influencer Marketing + Why Every Brand Needs It 28.12.2020 57:59
It feels like everyone these days wants to get sponsored and tap into the world of influencer marketing, but today’s guest was one of the first to explore the potential of influencer marketing when she started her agency nearly 7 years ago. Lindsey Heppner is the founder and CEO of VAMPPED., the leading creative and talent management agency based in Los Angeles. After facing a near death experienc...
73. How This Mom Built a $46 Million Dollar Business at Age 46 21.12.2020 56:49
I am SO excited to introduce you to a dear friend and a favorite past client of mine, Amy Lacey. We took a trip down memory lane together and caught up on Amy’s inspiring journey of making a mid-life career pivot at age 46 and starting a business in an industry she had no prior experience in that has changed the food space forever. Amy is the author of Cali’flour Kitchen and founder of Cali’flour...
72. How To Build a 7 Figure Digital Downloads & Templates Shop 14.12.2020 51:26
I was so impressed with my conversation with today’s guest, Christina Scalera - and not just because she’s managed to take almost 8 months off this year while still running a 7 figure business. Christina is the attorney and founder of The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. I can’t stress enough how important a solid legal founda...
71. From Burnt Out to Three $10,000 DAYS In One Month 07.12.2020 34:40
Finding the balance between work and personal time can be difficult to establish. Today’s guest knows all about the struggles of hustling too hard, and has done a full 180 in order to reprioritize and find time + emotional freedom. Meet one of our Cubicle to CEO members, Apryl Thatch. Apryl achieved “six-figure success” in the finance risk management industry, but, feeling overworked and emotional...
70. Go Beyond Sponsored Posts: This Former GRAMMYs Manager Thinks Outside The Box to Create Long-Term Brand Partnerships 30.11.2020 37:35
Leveraging brand partnerships has been a game changer for my business and is something we’re making an even bigger priority going into next year, so I’m really excited to introduce you to today’s guest who has over 9 years of experience in strategizing, negotiating, and executing powerful brand partnerships. As a first generation Asian American, Jenny Dinh Safransky has always been a natural born...
69. BlogHer Food Panel: How These Women Turned Their Passion into Profit 23.11.2020 31:32
In lieu of running Black Friday or Cyber Monday sales this year, we want to give back to our community! Enter our Week of Gratitude Giveaways kicking off November 23rd over on our Instagram: @cubicletoceo There are over $800 worth of prizes up for grabs and we're picking a new winner each day! Thanks to our friends at Flodesk (ellenyin.com/flodesk), Baxter Blue (baxterblueglasses.com - use code "E...
68. How to Buy a Business Without Spending Any of Your Own Money 16.11.2020 1:00:48
Did you know that 50% of new businesses fail within the first 5 years? If you have ever wanted to own your own business but don’t feel drawn to the startup life, today’s guest is a serial entrepreneur and investor who shares a different path to being a business owner: buying an existing, already profitable business instead of starting your own from scratch. Carl Allen has spent 28 years facilitati...
67. How to Get on TV & Become the Go-To Expert in Your Niche 09.11.2020 51:13
We’re joined today by the magnetic Jen Gottlieb, who will be sharing how to leverage the media and free press to go from the best kept secret in your industry to a household name. Jen is the co-founder of Super Connector Media, a full service PR agency. She has been featured in Forbes, Business Insider, Women’s Health, Good Morning America, PBS and Goop. In her career, she also had a 14-season run...
66. How to Reach Thousands of Your Dream People on IG With a Tiny Following 02.11.2020 23:30
I hope you’re excited because today we are talking about how to get in front of thousands of your dream people even if you have a tiny online audience. People often ask me, “Ellen, how do I grow online and get more followers?” And while I don’t think that’s a bad question, I do want to show you a faster way to get in front of more of the RIGHT people...hashtags! Listen in to hear how to optimize y...
65. Should You Invest in That Course/Program? 26.10.2020 42:01
This conversation has been top of mind for me for a long time, and it feels like the right time to bring this up! I want to answer the question, “how do I know if this course or program is a good investment for me?”I truly believe that the success of your business is dictated by the quality of the questions you ask, and the most common questions I get asked on a daily basis are: “How is your prog...
64. How a College Dropout Built a Multi-Million Dollar Global Brand 19.10.2020 47:19
You guys get to meet one of my business heros today! I am thrilled to be sharing my conversation with bestselling author & CEO, Emma Isaacs. Emma is the founder and CEO of Business Chicks, a community that reaches 500,000 women worldwide. Not only that, but she is a bestselling author and a mom to six kids (she even live streamed the birth of her sixth child, how badass!) I love Emma because she e...
63. How I Made $209,264 in 90 Days (Q3 2020 Income Report) 12.10.2020 7:56
This is a free preview of Revenue Report Files: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicletoceo.co/revenuereport Learn more about your ad choices. Visit megaphone.fm/ad...
62. How Nearly 5,000 Rejections Led to Selling $1 Million in 3 Hours 05.10.2020 52:44
Did you see my segment on the Today Show with Hoda & Jenna?! Watch it Here! I am joined today by a new friend who I’ve quickly grown to love, the amazingly talented Brittney Levine. In case you missed it, I had the incredible opportunity to work with Brittney a couple of weeks ago on the Today Show with Hoda & Jenna for a super fun, couples quarantine makeover segment. I can’t say enough good thin...
61. Why (Most) Network Marketers Struggle With Selling 28.09.2020 1:08:10
Get PAID to create your first course! If you have ever used the words “sales,” and “icky,” in the same sentence, this one’s for you. Today we are talking all things selling, and more specifically direct sales, with founder of Emerge Sales Training, Tasha Smith. Tasha has over 20 years of experience in sales, and has trained and coached over 8,000 network marketing clients to create thriving teams...
60. Buying a Business VS. Starting One From Scratch 21.09.2020 42:37
Learn how to get paid to create your own digital product! Is it better to build your own business or buy an existing one? Today’s guest has done both and is here to share her wisdom. Tonya Rapley walks us through her recent experience of acquiring Club Loofah, an ecommerce bath & self-care brand in an industry she had no prior experience in. In addition to heading up this new venture, Tonya is a b...
59. When are you ready for FB ads? 14.09.2020 27:08
Join the Hashtag Hacks Community! I get so many questions about ads, so I’m pumped to have my friend Tanya on the podcast today to talk about when is a good time to use ads as a strategy in your business and what you should consider before running paid traffic. Tanya Neufeld, founder of the Strategiste, is a former Facebook employee with a New York City agency background, so she has the insider sc...
58. Why Your Page Design is Losing You Sales - Does “Pretty” Convert? 07.09.2020 37:22
Get in on the magic with Hashtag Hacks! Today we’re talking about something way outside of my scope of knowledge, DESIGN. But specifically, how design impacts sales. Kathryn Jones is probably the most personable and energetic human you’ll have the pleasure of meeting, and she is the expert on a process called “Design Hacking.” Through her signature program, CF Design School, Kathryn helps thousand...
57. Secrets To a Fast-Growing Community 31.08.2020 58:31
Today’s guest is a self-professed “mama bear” and true champion for small businesses, and someone I admire immensely. Meet Natalie Franke Hayes, an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. As co-founder of the Rising Tide Society and the Head of Community at HoneyBook, Natalie leads over 77,000 creatives and small business owners while fostering a spirit of co...
56. How to Write Scroll Stopping Copy That Actually Sounds Like You 24.08.2020 54:10
You know those insightful conversations that you refer back to again and again? This is one of them. Pull out your notes app or journal because there are SO many brilliant copywriting tips in this episode with Kira Hug, co-founder of the The Copywriter Club and co-host of The Copywriter Club Podcast. Kira leads a team of multiple copywriters in a micro-agency focused on personality-driven sales co...
55. Transform Your Voice Into Your Superpower 17.08.2020 44:03
Today’s guest is energy personified, so get ready to get pumped with Jam Gamble, founder of Slay The Mic. Jam is a multi-passionate media personality and speaker on a mission to help people build their confidence and amplify their voice. We talk about what is currently holding your voice hostage, why she doesn’t like the term “public speaking”, her top 3 tips for sharing your story even if you bel...
54. Making Major Pivots When Business Stalls 10.08.2020 58:49
Today’s conversation is a must listen for all my fellow travel lovers and anyone whose business has been derailed by circumstances outside of your control. We’re chatting with Tara Cappel, the founder and CEO of one of the fastest growing group travel companies in the US. Her company, FTLO Travel, hosts group trips for solo travelers in their 20s and 30s who are looking to connect with new people...
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