Copy And

How to Write Sales Pages Part 4 If your sales page visitors don’t know where to click (or don’t want to), they’re not buying. In this episode of Copy And , I’m breaking down why calls to action matter so much, where most service providers go wrong, and how to write CTAs that feel clear, compelling, and easy to say yes to. Key Points Covered in This Episode: What a call to action actually does on a...

How to Write Sales Pages Part 3 Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less. Whether you’re writing a sales page, opt-in page, or f...

How to Write Sales Pages Part 2 Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying. In this episode of Copy And, I dig into one of the most powerful parts of any sales page: the headlines. If your sales page isn’t converting, this is one of the first places I...

How to Write Sales Pages Part 1 In this episode of Copy And, I kick off a four-part series on writing high-converting sales pages. I’m breaking down what actually belongs on a sales page (and what doesn’t). From free offers to high-ticket services, I walk through the core structure every sales page needs and how to write for different buyer types. The goal is simple: write what your audience actua...

If your offer isn’t selling the way you expected, your messaging may be working against you. In this episode of Copy And, I’m breaking down the subtle clarity gaps that show up when you’ve been too deep in your own copy for too long. You’ll learn the most common signs that you’ve lost the plot on your core message (like rambling pitches and endless tweaks) and simple ways to step back and regain c...

Pain-point-heavy copy has been the default in online marketing for years, but it can leave your audience feeling stuck instead of inspired. Your people want to hear about their potential, not their pain. In this episode, I talk through why leading with pain falls flat, how sales psychology supports writing for potential, and how to shift your copy toward transformation without losing clarity or co...

Welcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation. I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa kid with a sales internship, to climbing the corporate tech sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency. I’...

Most business owners can write. But writing words on a page isn’t the same thing as writing words that sell. In this episode, I’m breaking down the real difference between content and copy, where they overlap, and how to know which one you actually need to hit your business goals (and stop guessing). Key points I cover in this episode: The functional difference between content and copy and why bot...

If writing copy for your own business feels uncomfortably pushy, it's usually a psychology problem. When you understand what actually moves buyers to say yes, you stop forcing persuasion and start reflecting what your audience already wants to hear. In this episode, I walk through the core sales psychology behind copy that converts, including how emotion and logic each earn their place, how b...

Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business.  I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6 years writing copy for hundreds of su...