Construction Hot Takes

Is buyout just a nicer word for shorting your subs? Sometimes, but it doesn’t have to be. Buying the work competitively is the job, and it crosses a line when a GC takes a project without enough money in it and pushes the shortfall down to the trades. If you are a subcontractor who has watched a buyout call land on your margin, or a project manager handed a fee that you cannot see a path to, this...

How do you lose $25 million on one job? By building exactly to the construction spec while a second engineering spec, signed off by your own leadership, sat unread until the systems were turned on. If you run design-build work, sit between an engineering department and an estimating department, or have ever assumed someone upstream read the owner's performance criteria, this is the failure that no...

Will AI replace the superintendent who won't use it? Not completely, but it could help your most experienced employees perform better and share their knowledge. A superintendent who knows how to build keeps the job. The one who also uses these tools gets better information can make the same calls sooner. If you run the field and have been told AI is coming for the trailer, or you are deciding whet...

You can feel the money moving. You can't tell if any single job is making it. In this episode, Greg Gorman breaks down job cost management and why hidden jobs that quietly bleed can still occur in a profitable company. Plus the three fundamentals that make job costing work and why you can still save a job at 40 to 50 percent complete (but rarely at 75). Chapters: 00:00 - Why job cost management is...

In this episode, Adam Cooper and Jeff Robertson break down how contractors go from siloed systems to one source of truth for their data, why Procore is built for projects (not company management), and the three ways to actually connect your stack. Including: Off-the-shelf connectors, custom middleware, and a data lake, plus where AI is heading over the next 12 to 24 months. Chapters: 00:00 - The 3...

Holding your hot takes to the fire in this episode, Adam Cooper, Jeff Robertson, and Greg Gorman take on what our audience actually posted: Do we even need general contractors? Does safety paperwork do anything? Does one platform really fix the chaos? Plus the E-Myth, GCs with skin in the game, one big job versus ten small ones, and whether LEED earns its cost. Chapters: 00:00 - We went ‘viral’ on...

In this episode, Greg Gorman and Jeff Robertson breaks down the key differences between a CFO and a Controller, why so many growing construction companies hire without clear expectations, and how defining the right role can lead to better financial decisions and long-term growth. Chapters: 00:00 - Pre-Show Banter & Studio Setup 01:50 - Trending LinkedIn Discussion 05:43 - CFO vs. Controller Ro...

In this episode, Jeff Robertson and Adam Cooper uncover why adding more software and even AI won't solve your biggest operational problems. If your systems don't communicate, your data is scattered, and your team is stuck entering the same information multiple times. Learn why integration matters, what AI can and can't do, and how Ascent Consulting helps construction companies evaluate, simplify,...

In this episode, Greg Gorman, Jeff Robertson, and Adam Cooper get into why companies change their ERP's and why the "why" has to come before the "what." Is the need to change stemming from reporting you can't get, systems that don't talk, functionality you're faking with manual work?  Plus, the real reasons behind a new ERP, questions to settle before you sit through a single demo, and why no syst...

Why is there so much friction between the field and the office? In this episode of Construction Hot Takes, we dive deep into the healthy (and sometimes not-so-healthy) tension between Operations and Estimating. We discuss common pain points—from conceptual estimating hurdles to massive takeoff misses—and share proven solutions like formal project handoffs and staff cross-training. Whether you’re a...

In this episode, Jeff Robertson, Adam Cooper, and Greg Gorman discuss why AI readiness starts long before choosing an AI tool. They explain why clean data, consistent processes, and strong operational foundations are the keys to successful AI adoption in construction. Ascent Consulting helps construction companies prepare for AI by improving data quality, streamlining operational processes, and cr...

In this episode, Adam Cooper, Jeff Robertson, and Gregory Gorman dive into a topic that is so interesting: how to scale a smaller construction firm. Typically working with larger construction firms, they don't get to talk about the unique challenges presented by scaling a 7-figure construction company, but they get into it on this one. We really hope you enjoy, and are curious what other questions...

In this episode, Katherine Cooper brings her deep knowledge of A.I. in construction industry digital marketing to deliver a powerful message. Joined by Adam Cooper, she discusses the ways in which construction industry leadership must pivot as they consider how to adapt to the new way of the digital marketplace. You will not want to miss this one. Chapters: 00:00 – Introduction & Online Narrat...

Everyone loved Part 1, and Part 2, so we are doing Part 3! In this episode, Adam, Jeff, and Greg react to five HOT TAKES about the construction industry and decide whether they agree or disagree. You’re not going to want to miss this one. Comment with any takes you feel like deserve a reaction and dissection! Chapters: 00:00 – Segment Intro & Game Rules 00:46 – Communication Failures vs. Labor...

Big contractors don't scale by accident — they scale through systems. Adam Cooper spent 20 years inside the largest electrical contractors in the country before founding Ascent to bring that behind-the-curtain playbook to the mid-market. In this episode: why your problems aren't unique, why the owner is usually the bottleneck, and the view of how a real construction business runs. Chapters: 00:00...

In this gameshow edition of the Construction Hot Takes podcast, we play a game that illustrates the reality of many construction firms looking to grow. In the construction consulting world, those that are "in A.I." feel like they can solve everything with A.I. but it's often much more nuanced and A.I. can't solve every issue. So which "hammer" (A.I., Procore, Ops) will match which "nail" (business...

In this episode, Adam Cooper and Jeff Robertson talk about an all-too-common issue found amongst growing construction companies. They purchase the latest software with all the bells and whistles which seem to promise smooth sailing, but upon installing into the business, ends up being a source of MORE work, not less. Software misalignment can take something that was supposed to be a good thing, an...

In this episode of Construction Hot Takes, host Jeff Robertson dives into the often-overlooked but critical process of subcontractor pre-qualification. From identifying red flags like disappearing labor and aggressive billing to understanding key financial metrics, Jeff explains why every project manager must be a risk manager first. Learn how to look past professional relationships and focus on t...

In this episode, Jeff Robertson and Gregory Gorman deconstruct how construction firms could be thinking about automation and artificial intelligence in construction. We hope this brings lots of value to your construction organization! Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how...

In this episode of Construction Hot Takes, our hosts, Adam Cooper and Jeff Robertson, break down why strategic business planning is often the first thing construction leaders ignore—and why it’s the most critical for long-term survival. From the "engineering mindset" trap to identifying actionable milestones, learn how to move past reactive decision-making and build a roadmap that survives economi...

If your CFO feels like the enemy… it’s probably not them. Most business owners unknowingly create friction with finance—and it shows up in missed profits, bad decisions, and constant tension. In this episode, we break down the 3 biggest mistakes leaders make that drive their CFO crazy—and how fixing them can unlock serious growth.  Chapters: 0:00 – Introduction: The CFO-Ops Dynamic 1:39 – Forecast...

Everyone loved Part 1, so we are doing Part 2! In this episode, Adam, Jeff, and Greg react to five HOT TAKES about the construction industry and decide whether they agree or disagree. You’re not going to want to miss this one. Comment with any takes you feel like deserve a reaction and dissection! Chapters: 0:00 – Introduction: The Reaction Segment Returns 0:48 – Topic 1: The Lowest Bidder Mindset...

In this episode, Adam Cooper and Jeff Robertson bring their decades of experience to lay out 3 of the top processes necessary for a construction firm to grow. We hope you enjoy this one! Chapters: 0:00 – Scaling Preconstruction & Estimating 7:30 – Systems for Operational Performance 15:18 – The Strategic Role of the Back Office 20:33 – Comparing GC vs. Trade Contractor Scaling 31:43 – Speciali...

In this episode, Adam, Jeff, and Greg react to four HOT TAKES about the construction industry and decide whether they agree or disagree. You’re not going to want to miss this one. Comment with any takes you feel like deserve a reaction and dissection!  Chapters:   0:05 – Segment Intro: The Rules of Engagement   1:06 – Statement 1: Labor vs. Leadership  9:47 – Statement 2: Subcontractors vs. GCs in...

In this episode, Jeff Robertson breaks down the three ways construction companies can leverage AI to boost productivity, eliminate data silos, and make smarter decisions on the job site. Chapters: 0:00 – Introduction: The AI Tipping Point in Construction 0:48 – Level 1: AI-Enhanced Software 2:53 – Level 2: Integration and Orchestration Layers 5:01 – Level 3: AI-Native Applications 6:45 – Conclusio...