Breaking B2B - SaaS Marketing and B2B Marketing Podcast

► Pro’s and cons of paid search ✔ Blake Strozyk is Founder @ Bull Media 🎧 Have a listen to Blake & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Pro’s and cons of SEO 👉 What you need to make each work? 👉 Which gives a better return for B2B companies? 👉 What to...

► Why being able to to more with less marketing is so important for B2B marketing right now? ✔ Esther Flammer is CMO @ Wrike 🎧 Have a listen to Esther & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 What to avoid? 👉 The main areas B2B orgs should focus on? 👉 Wh...

► A full walkthrough of how to win with B2B SaaS SEO! ✔ This guide is useful for any B2B company (even if you're not offering SaaS). Sam walks through the full SEO process from planning and research through to link building. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday - http://businessgrowth.email/ Please check...

► What is a B2B evangelist? ✔ Arthur Castillo is Head of Dark Social & Evangelism at Chili Piper 🎧 Have a listen to Arthur & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why companies should consider them? 👉 How impactful are events and community in B2B? 👉 How...

► Why sales and marketing often don’t align! ✔ Chip House is CMO at Insightly CRM 🎧 Have a listen to Chip & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 How to pick the right target accounts 👉 How to forecast revenue targets 👉 Outbound and inbound marketing ti...

► Wanna become a master marketer? ✔ After many years in B2B marketing and interviewing hundreds of marketing leaders... Sam shares the top 5 traits to make it happen! ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday - http://businessgrowth.email/ Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Ahrefs — Al...

► What is Event-Led Growth? ✔ Mark Kilens is CMO @ Airmeet 🎧 Have a listen to Mark & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why should B2B companies consider it? 👉 What not to do? 👉 How does it stack up compared to sales led growth, product led growth an...

► Why SEO is like fishing! ✔ Sam shares how to win the fishing competition that is SEO and having multiple lines in the water to attract new clients and revenue. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday - http://businessgrowth.email/ Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Ahrefs — All-in-...

► Why a Go To Market strategy is so important ✔ Andrew Davies is CMO @ Paddle 🎧 Have a listen to Andrew & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉Avoiding common mistakes 👉 Step by step to build your GTM strategy ANDREW DAVIES ★ LinkedIn: https://www.linked...

In this episode, Tom Hunt — Host of 'Confessions of a B2B Marketeer', interviews Sam as he talks about the signifciance and impact of SEO on Demand-Gen! ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custo...

► The most common B2B website mistakes addressed. ✔ Sam shares 5 B2B website myths and shares the right way to make your B2B website a revenue generating machine. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We B...

► What is the full funnel? ✔ Ellen Schwartze is Sr Director of Demand Generation @ Knotch & Host @ The Pro’s & Content Podcast 🎧 Have a listen to Ellen & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 The different types of buyer journeys 👉 What is first/middle/l...

► What does getting emotional with marketing mean? ✔ Cat Anderson is Head of EMEA Marketing @ Sprout Social 🎧 Have a listen to Cat & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why are B2B companies typically very corporate compared to B2C? 👉 How does this imp...

► Want a top performing B2B Marketing Playbook for your company? ✔ Sam shares a breakdown of the top 8 channels to consider. ✔ Plus how to implement them for your business to drive inbound sales leads and revenue. - Grab a pen and paper for this one! ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgr...

► Why Ahrefs decided to stay bootstrapped and not go for investment ✔ Tim Soulo Chief Marketing Officer and Product advisor at Ahrefs. 🎧 Have a listen to Neal & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Between 2016 and 2020, Ahrefs’ revenue grew from $16 mil...

► 5 tips to get free backlinks and improve your B2B SEO. ✔ Neal Schaffer's is host of 'Your Digital Marketing Coach with Neal Schaffer's podcast' 🎧 Have a listen to Neal & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Sam's recent interview on Neal Schaffer's pod...

► How we outranked a huge brand with SEO (so you can do the same). ✔ Learn the step-by-step so you can start getting found by ideal clients on Google organic search. - And in this ranking example we didn’t have any backlinks going directly to this page. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://busines...

► What does a customer story really mean? ✔ Dustin Tysick is VP Revenue @ Testimonial Hero 🎧 Have a listen to Dustin & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why are they effective? 👉 Why the old school way no longer works 👉 How to tell customer stories...

► What does marketing success really mean? ✔ Olga Denisova is VP Digital Marketing @ Semrush 🎧 Have a listen to Olga & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 9 steps to marketing success (a walkthrough) OLGA DENISOVA ★ LinkedIn: https://www.linkedin.com/in...

► Why should a company seek investment ✔ James Church is Author of the Amazon best-selling book, Investable Entrepreneur & Co-founder of Robot Mascot 🎧 Have a listen to James & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 What to consider before going for invest...

► ABM (Account Based Marketing) - An overview ✔ Fernando Amaral is CMO @ Rydoo 🎧 Have a listen to Fernando & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 How effective is ABM right now? 👉 Some best practises 👉 Working with your sales/SDR team 👉 What to avoid...

► Sales and therapy - how are they linked? ✔ Jack Frimson & Zac Thompson are Co Directors @ We Have A Meeting 🎧 Have a listen to Jack, Zac & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why big problems lead to big deals. 👉 Why the first problem prospects come...

► Want practical tips to improve your B2B SEO and website inbound? ✔ Sam was invited onto the Paris Talks Marketing Podcast. He shares B2B SEO and website strategies to get above your competitors and increase qualified inbound leads for your sales team. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://busines...

► 👉 What does creating or building demand mean? ✔ Mikkel Plæhn is Head of Demand @ Growblocks 🎧 Have a listen to Mikkel & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why would you create a market for a category that people aren’t aware of yet? 👉 How to build...

► What does being at the mercy of your buyer mean? ✔ Kevin Casey is shareholder of a growing $70M insurance brokers' & is author of the book: (un)selling - Due for release in 2023! 🎧 Have a listen to Kevin & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 What’s th...