Brand Life

Welcome to Brand Life, the podcast that explores the thinking behind the brands people remember. Hosted by Louise Goodthorp, the podcast brings together brand strategists, founders, marketers and creative leaders to unpack how great brands are built, positioned and evolved. Through thoughtful conversations and real-world experiences, guests share the challenges they've faced, the assumptions they've challenged and the strategic choices that have shaped their success. From defining a clear position in crowded markets to creating meaningful differentiation and long-term brand value, BrandLife goes beyond the surface to examine the role strategy plays in building brands that connect and endure. Brand Life is where brand strategy comes to life.