Behind The Numbers

Stop chasing vanity metrics and start building the human trust that actually drives revenue. In this episode of Behind the Numbers, host Dave Bookbinder sits down with Phil Treagus-Evans, Founder and CEO of Giraffe Social Media and author of Human First Marketing, to solve the ultimate digital marketing challenge: turning social media activity into bottom line business value. Many brands stay trap...

Eighty percent of business owners fail to sell their company because they build a job instead of a transferable asset. In this episode of Behind the Numbers, host Dave Bookbinder sits down with award winning business mentor, author, and exit readiness expert Christine Nicholson to confront the stark realities of enterprise exits. Most founders spend decades pouring their lives into a business only...

When companies view workforce payroll strictly as an expense rather than an appreciating financial asset, they trigger a compounding cycle of organizational drift that silently destroys enterprise value. In this episode of Behind the Numbers, host Dave Bookbinder sits down with Dr. Cynthia Bentzen-Mercer, executive coach, human capital strategist, and author of Human Capital Investment Strategy an...

When companies view workforce payroll strictly as an expense rather than an appreciating financial asset, they trigger a compounding cycle of organizational drift that silently destroys enterprise value. In this episode of Behind the Numbers, host Dave Bookbinder sits down with Dr. Cynthia Bentzen-Mercer, executive coach, human capital strategist, and author of Human Capital Investment Strategy an...

Data and analytics are worthless without the human judgment required to make sense of them. In this episode of Behind the Numbers, host Dave Bookbinder sits down with Cheryl Einhorn, creator of the AREA Method and author of The Human Edge, to unpack how business leaders maintain a competitive advantage in an AI-driven marketplace. Together, they explore the hidden traps of modern decision-making,...

A book can be a lot more than a book. For a business owner, executive, or professional, it can turn knowledge and experience into intellectual property—and open doors to opportunities far beyond book sales. In this episode of Behind the Numbers, I talk with Terry Whalin, author of more than 60 books, publishing consultant, and Acquisitions Editor at Morgan James Publishing. We talk about the reali...

A company's true value isn't locked in a spreadsheet; it is built or destroyed at the intersection of strategy, leadership, and execution. On this episode of Behind the Numbers, host Dave Bookbinder sits down with Jay Weiser, founder of Jay Weiser Consulting, to unpack what it truly means to build a future fit organization. Together, they examine how hidden structural drag and subtle misalignments...

Company culture is not a soft HR expense - it is a high-yield strategic asset that directly drives bottom-line profitability and enterprise value. In this episode of Behind the Numbers, host Dave Bookbinder sits down with Brett Hoogeveen, co-founder of BetterCulture and seasoned angel investor, to explore how organizational culture impacts business valuation. Together, they unpack why poor workpla...

True operational scale requires more than expanding a business model—it demands scaling the human capital and personal leadership of the founder behind it. In this episode of Behind the Numbers, host Dave Bookbinder sits down with Luke Mickelson, founder of Sleep in Heavenly Peace, to explore how a humble garage project evolved into an international movement addressing an invisible community crisi...

In this episode of Behind the Numbers, host Dave Bookbinder sits down with Nicole Grinnell - founder of Bosun Solutions and Mic'd Up Booking - to break down the exact financial and operational mechanics of scaling a small business. They pull back the curtain on payroll optimization, calculating the true opportunity cost of doing your own admin work, and why high-performing executive assistants are...

On this episode of Behind the Numbers, host Dave Bookbinder sits down with Terry Fossum - #1 Wall Street Journal bestselling author, global TEDx speaker, LA Magazine’s Person of the Year, and winner of Fox’s Kicking & Screaming. Together, they go behind the data to unpack the hidden drivers of enterprise value, executive execution, and authority-building. Terry shares his "throw away the box" play...

How do you build a resilient, scaling business when the rules of the market are constantly changing? In this episode of Behind The Numbers, host Dave Bookbinder sits down with Cass Bailey, founder and CEO of Slice Communications, to unpack the realities of modern entrepreneurship, leadership evolution, and the art of strategic communication. Cass shares her unconventional journey to launching Slic...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com Money is emotional. Every financial decision we make is shaped by experiences, beliefs, fears, and behaviors that have nothing to do with spreadsheets or market performance. In this episode of Behind The Numbers With Dave Bookbinder , Kate Duffy, Senior Vice President and Wealth Advisor at Bryn Mawr Trust, pulls back th...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com In this episode of Behind The Numbers With Dave Bookbinder, Dave talks with Shannon Lucas, co-founder and co-CEO of Catalyst Constellations and co-author of Move Fast. Break Stuff. Burn Out. , about the people who drive organizational transformation from the inside. Drawing on her leadership experience at Vodafone and E...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com Founder success isn’t just about scaling a business -it’s about scaling the person leading it. In this episode of Behind The Numbers , host Dave Bookbinder sits down with founder coach Andrew Poles to explore the often-overlooked connection between personal growth and business growth. Drawing from his experi...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com How do you cut through the noise when text is cheap, AI is everywhere, and human attention spans are shorter than ever? In this episode, host Dave Bookbinder sits down with Aurora Winter – former Hollywood TV executive, serial seven-figure entrepreneur, and founder of Same Page Publishing – to crack the code...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com Cybersecurity is no longer just an IT issue – it’s a leadership issue, a risk management issue, and increasingly, a business value issue. In this episode of Behind The Numbers With Dave Bookbinder , cybersecurity expert, author, and security analyst Robert Siciliano explains why the greatest threat to most organiz...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com Why do expensive corporate recognition programs, automated anniversary emails, and branded company swag so frequently fail to keep employees from walking out the door? In this episode, host Dave Bookbinder sits down with renowned psychologist, leadership expert, and bestselling author Dr. Paul White. Together, they pull...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com What separates companies that thrive from those that slowly lose relevance? Often, it comes down to strategy – not just having a plan, but developing the insight and discipline to make better decisions over time. In this episode of Behind The Numbers With Dave Bookbinder , Dave speaks with strategy expert Rich Hor...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com Technology problems rarely start with technology. They start with leadership decisions, culture, and treating IT as an afterthought instead of a strategic asset. In this episode of Behind The Numbers With Dave Bookbinder , Dave speaks with Keith Tessler of CMIT Solutions about why smart companies are shifting from react...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com Why do businesses stall – even when demand is strong? Often, it comes down to leadership bottlenecks. In this episode of Behind The Numbers With Dave Bookbinder , Dave speaks with executive coach and author Daria Rudnik about what happens when leaders become the constraint on growth—and how to fix it. Daria shares...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com What do championship teams understand about trust, culture, and performance that most businesses miss—and how can leaders apply those lessons to drive real results? Host Dave Bookbinder talks with Emmy Award-winning broadcaster and author Joel Goldberg about what business leaders can learn from nearly 30 years inside Ma...

Proudly brought to you by The NEW ROI: Return on Individuals - www. NewROI.com DEI is often treated as a social initiative – but in reality, it’s a core business issue that directly impacts performance, decision-making, and enterprise value. In this episode of Behind The Numbers With Dave Bookbinder , I speak with Michael Bach about why diversity, equity, inclusion, and accessibility belong...

Why do leaders make poor decisions - even with more data, better tools, and AI? In this episode of Behind The Numbers With Dave Bookbinder, host Dave Bookbinder speaks with leadership advisor and performance architect John Little about why judgment - not just data, tools, or experience - is the true differentiator in leadership, decision-making, and organizational performance. The conversation exp...

In a world dominated by digital communication, many leaders and organizations are struggling with a fundamental challenge - how to build genuine human connection. In this episode of Behind The Numbers With Dave Bookbinder, I speak with Nick Adkins, founder of the global PinkSocks Life movement, about how a simple act - gifting a pair of pink socks - sparked a worldwide movement centered on empathy...