AW360 Live

Gen Alpha’s influence does not begin when they become teenagers or get their first credit card. They are already helping decide what their families watch, eat, buy, and experience. For brands, that creates an opportunity to become relevant inside the household today while building the familiarity and trust that could last well into the future. Today, we're joined by Emma Witkowski, VP, Media Solut...

AI may dominate the Advertising Week schedule, but Neala Brown, Global Head of Data, Measurement & Insights at Teads, wants to hear what happened after companies put it to work. We talk about the experiments that delivered results, the bets that did not, and why legal, operational, and measurement questions are essential to getting implementation right. Neala also shares how AI search is chang...

Marketers have more data, technology, and ways to reach people than ever, but many still struggle to turn what they know into action. Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins us ahead of Advertising Week New York to talk about the organizational barriers slowing marketing down, why creativity should be treated as a business advantage, and how CMOs can build the influence...

As AI takes on a larger role across advertising, Mike Ellery, Chief Creative Officer at Sparks, believes it is making real human connection more valuable, not less. Ahead of Advertising Week New York, Mike joins us to talk about how technology can support more personal live experiences, why organic conversations often deliver the greatest value, and what sports can teach marketers about building c...

On this episode of AW360 Live, Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, and Mike Reznick, President and COO of SoundStack, join us to explore what those changes mean for marketers heading into 2027. They discuss the growing importance of cross-platform planning, the changing relationship between creators and brands, what marketers should really be asking about AI, and why better measur...

On this episode we’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. Steve explains how aggregating travel audience data can unlock true scale for commerce media, why audience and creative need to work hand in hand, and what the rise of agentic media buying really means in practice. It’s a clear, pract...

Fergus McCallum, Chief Executive Officer at TBWA\MCR, joins us to talk about the comeback of humor in advertising. We dive into why brands moved away from funny campaigns, how humor can tackle sensitive topics, and what it takes to make a joke land without backfiring. Fergus shares examples from his work and insights on how humor is connecting with audiences again—especially as platforms and Gen Z...

On this episode of AW360, we’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity. Tom shares how defining a single, unarguable idea at the center of a business can align teams, unlock better creativity, and drive real growth. It’s a fresh, practical perspective on cutting through comp...

Chris Elsheikhi, VP of Demand Generation at Usercentrics, breaks down why today’s performance marketing engine is stuck on a “hamster wheel” of short-term optimization—and why more data, more spend, and more AI aren’t the answers marketers think they are. Instead, he makes the case for a fundamental shift: treating consent and trust as core performance signals, not compliance hurdles. From the hid...

Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape. He shares why legacy metrics like clicks and impressions are falling short, how attention and outcomes are taking center stage, and how deep learning is helping advertisers predict performance and reduce waste before a bid is ev...

In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands. He explains why we’re moving from clicks to recommendations, why visibility and accuracy now matter more than ever, and how a shrinking consideration set is raising the stakes for marketers. We also get into trust, transparency, and...

In this episode, Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids, how heritage names like Lego and KitKat stay relevant, and why safety, humor, and authenticity are shaping the future of marketing to this generation. Helenor breaks down the top brands kids love and what lessons m...

On this episode, we sit down with Jessica McGorgan, VP of Growth at The Trade Desk, to talk about how channels like CTV and retail media are changing from pure awareness plays into full-funnel drivers, why connected campaigns are more effective (and less fatiguing), and how bringing data and teams together leads to smarter, more cohesive customer experiences.

Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out. He shares why more founders are rethinking the performance-led playbook, how strong positioning and storytelling drive real differentiation, and why the most successful companies are investing in brand earlier. We also touch on AI, the...

On this episode, we’re joined by Todd K. Harris, General Manager, Transportation & Hospitality at Gradial, to explore how AI is reshaping the way brands get discovered. Todd explains the shift from SEO to a more dynamic, AI-driven discovery model, why visibility alone isn’t enough, and how operational agility is becoming the real competitive edge. It’s a clear, practical look at how marketers...

On this episode, I sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment. We cover what independence actually unlocks—from faster decision-making to tighter collaboration—how talent and clients are rethinking what they want from agency partners, and why new tech is making it easier than ever to compete without the traditional scale of a network...

Richard Reeves, CEO at the Association of Online Publishers, joins us to talk about the evolving role of premium publishers in a fragmented, AI-driven media landscape. He shares why trust and quality environments are making a comeback, how publishers are balancing the opportunities and risks of AI, and why supporting premium content isn’t just a moral decision—it’s a smart commercial one for brand...

Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what’s really changing in AI-driven marketing—and what’s just hype. She explains why data quality, identity, and governance are foundational to making AI actually work, and why outcomes—not tools—should guide every decision. We also get into the growing role of real-time intelligence, the importance of keeping a human touch,...

On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role. We cover the shift from pure awareness to a full-funnel channel, how programmatic and real-time data are changing the game, and why reaching people in the real world—on the path to purchase—is becoming more valuable than ever.

Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time. Recorded live at Advertising Week New York, this episode of AW360 Live dives into how the Creator Sports Network is rethinking sports distribution for an audience that simply isn’t showing up for traditional television. Instead of forcing fans to change behavior, CSN takes live sports di...

Creators aren’t just creators anymore—they’re media companies, commerce engines, and community builders. Recorded live at Advertising Week New York 2025, this episode of AW360 Live features Zach Miller, President of Bucketsquad, the creator-led sports entertainment brand built around YouTube megastar Jesser. Zach breaks down how Bucketsquad has evolved from viral basketball content into a diversif...

Food isn’t a side attraction anymore—it’s the main event. In this AW360 Live interview, Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement. Drawing from collaborations with elite athletes, viral content reaching billions of views, and sold-out food festivals across major cities, Jack explains why community trust is the most valu...

In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply “listening” is no longer enough. On this episode of the AW360 Podcast , we’re joined by Sharon Chung, Director of Product Marketing at Resolver , to explore how brands can verify the true voice of the customer—and why real-time online risk intell...

How do you make audiences laugh, feel, and connect—all while delivering for brands? In this episode of AW360 Live , recorded at Advertising Week New York and powered by ART19, we sit down with Janina Lundy, EVP of Marketing & Brand Partnerships at Kevin Hart’s global entertainment company, Hartbeat , to explore how humor and culture are redefining branded storytelling. From award-winning campa...

In this episode of AW360 Live , we sit down with Andrew Kyrejko , Vice President and Group Director of Strategy at Momentum Worldwide , to explore how the agency is redefining experiential marketing through a business-to-human (B2H) lens. Andrew shares how Momentum’s latest global research is revealing what truly drives connection, joy, and action in business events—and how brands can move from se...