Artist Q

What happens when the world’s most dynamic market stops following global trends and starts defining them? In this episode, we sit down with  Emma Cheng , independent curator and former Director of  Pace Gallery China , to dissect the "Power Shift" currently reshaping the art and branding landscape. For international artists, agencies, and institutions, understanding China today requires...

For years, art functioned as a form of symbolic capital in branding. Collaborating with international artists signaled access to elite taste, while “art” itself became a tool to activate middle-class aspiration. That narrative is no longer holding. In this episode, we examine why the once-reliable language of “premium” and “high-end aesthetics” is increasingly ineffective—and in many cases, collap...