Your Dream Business

In this episode, I’m talking about how customer roundtables can help you understand what your audience really wants and create clearer, more effective messaging. I walk you through the six steps for running a successful roundtable, from choosing the right people and using a pre-roundtable survey to creating a safe space for honest conversations. I also explain how to use anonymous polls and open-e...

In this episode, I’m talking about payment plans when you should offer them, how many payments to give people, and how to decide what makes sense for your offer. I explain why most offers can benefit from having a payment plan, while also sharing some simple rules of thumb based on your price point. We look at when a payment plan can make buying easier for your customers while also helping you man...

In this episode, I’m talking about why having a growing email list doesn’t necessarily mean you’re attracting the right people. You might have a lead magnet that gets lots of downloads and new subscribers, but if those people never go on to buy from you, it’s worth asking whether your lead magnet is attracting potential buyers—or simply freebie hunters. I explain the difference between a “hunter m...

In this episode, I talk about what happens when I stop trusting my own judgment and start following advice simply because an expert told me to. I share a story from my Grow Launch Sell program about a successful membership owner who planned a launch she didn't actually want to do, and how using strategies that don't fit me, my audience, or my offer can lead to poor execution, misaligned energy, an...

In this episode, I explain why simply adding a waitlist to your offer isn't enough to drive conversions. I share the biggest mistakes I see businesses make with waitlists, including leaving subscribers waiting for months without meaningful communication, collecting very little information about their intent, and giving them no compelling reason to join in the first place. While people who join a w...

In this episode, I tackle one of the most common questions I get about webinars and masterclasses: should you offer a replay? While it might seem like giving people access to a replay is always the right thing to do, I explain why that's not necessarily the case. I share the advantages of not offering a replay, including higher live attendance, better engagement, stronger sales, and the opportunit...

In this episode, I explain why low live attendance at webinars, challenges, boot camps, and other launch events is completely normal—and why getting more people to show up live can make a significant difference to your results. While only around 30–40% of people may attend live, getting more than 50% is considered a strong result. I share why live attendees often engage more, watch for longer, and...

In this episode, I explain what to do with the 90% of people who don’t buy during your launch. While it’s easy to focus on the people who purchased and move on once the cart closes, the majority of your audience will usually not buy on their first launch—and that doesn’t mean they’re lost forever. I share why following up with these potential customers can create more opportunities and help you un...

In this episode, I’m sharing three online selling tactics that genuinely work—but that I choose not to use because they don’t align with my values. While these strategies can increase conversions, I believe there’s a difference between persuading someone to buy and manipulating them into making a decision they may later regret. I explain why ethical marketing matters and why building trust with yo...

In this episode, I’m talking about one of the biggest reasons launches fail to attract enough sign-ups—and it’s probably not what you think. If your webinar, challenge, boot camp, or masterclass isn’t getting the registrations you expected, it’s rarely because people aren’t interested. More often than not, the real issue is your messaging. I explain why getting people to sign up is the first cruci...

In this episode, I’m breaking down four of the biggest sales page mistakes that could be costing you conversions—without you even realizing it. Your sales page isn't just a place to list what's included in your offer; it's the final step in helping someone feel confident enough to say yes. I share why your messaging matters more than clever design and how small changes can make a huge difference i...

In this episode, I’m joined by cognitive rehab therapist Natalie Mackenzie, also known as “The Brain Lady,” to explore how entrepreneurs and business owners can better protect their brain health while building successful businesses. Natalie explains why the demands of modern work can create chronic stress, cognitive overload, and habits that may increase the risk of cognitive decline later in life...

In this episode, I’m sharing the five numbers I track to make better business and launch decisions. I explain why I treat everything in my business as an experiment and how focusing on the right data helps me understand what’s working, what needs improving, and where to focus my efforts. I break down the five key metrics I monitor: cash flow, email list growth, launch signups, launch engagement, a...

In this episode, I’m talking about what to do when you feel stuck growing your online business despite buying course after course and consuming endless content. I explain why the problem is rarely a lack of information, strategies, or the latest AI tool, and why there is no hidden “secret sauce” that successful business owners are keeping from you. Instead, I share the real factors that create gro...

In this episode, I’m sharing how to create bonuses that genuinely increase conversions instead of just adding random extras to your offer. I explain why bonuses work so well—from reducing risk and increasing perceived value to helping buyers feel more confident in their decision—and the biggest mistake people make when stacking bonuses that don’t actually support customer success. I also break dow...

In this episode, I’m talking about one of the biggest reasons launches never happen: overthinking. So many business owners convince themselves they need a bigger audience, a better sales page, more experience, or the “perfect” timing before they can launch. But more often than not, the problem isn’t strategy—it’s a lack of action. Waiting for everything to feel ready only delays the learning, mome...

In this episode, I’m breaking down why most webinars don’t convert—and it’s usually not because of your offer. More often, the problem is the structure. I share the simple three-part webinar framework I use to guide people from interested to ready to buy: setting the scene, delivering valuable content, and making a clear offer. I explain why webinars still work, even with lower live attendance, an...

In this episode, I’m diving into why “nice” testimonials are often not enough to actually sell your offer — and why the most effective social proof comes from stories that prove transformation. I explain the difference between simple testimonials and powerful case studies, and why people buy when they can clearly see themselves in someone else’s journey. Instead of vague praise like “she was amazi...

In this episode, I’m sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn’t about hacks or shortcuts. It came down to raising his standards, focusing on delivering genuine value (not content that’s secretly a sales pitch), and simplifying everyth...

In this episode, I’m sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn’t about hacks or shortcuts. It came down to raising his standards, focusing on delivering genuine value (not content that’s secretly a sales pitch), and simplifying everyth...

In this episode, I’m diving into the fears that so many of us experience when it comes to launching—and honestly, why they’re completely normal. I share the six most common fears I see (and have personally felt), from fear of failure and judgment to worrying about being too “salesy,” showing up visibly, dealing with imposter syndrome, or even having the tech fall apart at the worst possible moment...

In this episode, I’m diving into why relying on launches alone can leave your business feeling unpredictable and honestly… exhausting. I share how I’ve learned to create more consistent income between launches without burning myself out or constantly reinventing the wheel. Instead of building something brand new every time, I focus on what I already have—repurposing past content, offers, and resou...

In this episode, I talk about what to do when you’re mid-launch and things feel slower than expected, because this is usually the point where panic kicks in. I share why it’s so important to step away from emotion and instead focus on your data—looking at your signups, clicks, email performance, engagement, and sales to understand what’s really happening. I also explain what “normal” looks like du...

In this episode, I’m sharing a tough but important lesson from my own business—what it looked like when I was getting all the engagement, support, and “love”… but barely any sales. I break down the three biggest mistakes I made that caused this disconnect, from unclear messaging and trying to speak to everyone, to avoiding proven marketing strategies, to not showing enough proof of results. I also...

In this episode, I’m busting the myth that you need a huge audience to have a successful launch. I share why a smaller audience can actually be your superpower, especially when you focus on building genuine connection and trust. Through a real client example, I show how a list of just 130 people generated over £10,000 by refining the offer and aligning it with what the audience truly needed. I als...