The Ad Podcast

Mid-sized and independent agencies frequently face high operational barriers when attempting to access tier-one programmatic media buying infrastructure. Christoph Berg, CEO and Founder of MINT Square, breaks down how programmatic DSP reseller models provide independent agencies with low-barrier access to enterprise platforms such as The Trade Desk, Adform, and Active Agent. Key topics covered inc...

Mid-market enterprises and growing brands frequently face severe market friction when trying to compete against category captains with massive advertising budgets. Courtney Lewis, CEO & Partner, and Courtney Williams, Chief Growth Officer & Partner at The Variable, break down how to identify, unlock, and scale hidden growth variables to drive outsized market impact. Key tactical themes cov...

Programmatic advertisers frequently face low engagement and conversion bottlenecks caused by static, generic display ad formats. Fabrice Rousseau, Director of Advertising Experiences at Amazon, breaks down the major update to Amazon’s Responsive E-commerce (REC) ad product and how generative AI is transforming display advertising across the open web. Key topics covered include: Automating creative...

Many agency and corporate sales teams lose new business pitches despite having superior creative work because they lack the presentation skills to sell their ideas effectively. Ben Levy, CEO and Founder of "Sell It Great," breaks down how to build a structured presentation framework that closes the execution gap and improves pitch win rates. He shares practical insights on using low-stakes interna...

Emma Witkowski is a highly accomplished digital media executive, strategic investor, and the Vice President of Media Solutions at WildBrain, a global leader in kids and family entertainment. In her role, she drives advertising sales and monetization strategy across WildBrain's massive digital ecosystem—including YouTube , FAST channels, AVOD, and immersive gaming integrations on Roblox and For...

Many enterprise brand strategies face dropping engagement rates because they allocate budgets through disruptive paid networks that modern digital consumers systematically tune out. Josh Rosenberg, co-founder and CEO of Day One Agency, breaks down how to construct high-yield earned media strategies by balancing core storytelling with targeted community tracking. He shares his operational playbook...

Many corporate marketing groups experience poor campaign performance because they rely on fragmented regional agency silos that use confusing, jargon-heavy copy. Adam Reeves, Chief Creative Officer, and Julien Bissuel, Chief Executive Officer at 72andSunny Toronto, break down how to optimize asset development and increase brand relevance by deploying a borderless cross-office architecture. They sh...

Many corporate marketing teams struggle to build real customer connection because they rely on transactional, feature-heavy product copy that fails to break through crowded digital channels. Juliana Cobb, Chief Creative Officer, and Rich Santiago, Chief Strategy Officer at 72andSunny New York, break down how to optimize asset development and increase brand relevance by embedding inclusive creative...

Many enterprise brand strategies see declining campaign performance because they rely on massive, bureaucratic agency networks that fail to match the rapid speed of modern culture. Chris Kay, International CEO at 72andSunny, and Maria Galleriu, International CSO, break down how to optimize global campaign execution by moving away from legacy holding structures to deploy agile, bespoke creative net...

Many corporate marketing groups struggle to meet their growth goals because they allocate diversity budgets through fragmented programmatic ad buys that fail to connect with target consumer markets. Gary Coichy, founder and CEO of Pod Digital Media, breaks down how to construct high-performance marketing engines by connecting corporate budgets directly with over 400 specialized multicultural publi...

Many corporate marketing groups experience declining conversion tracking metrics because they rely on fragile browser identity tools that are increasingly blocked by privacy updates. Ian Maxwell, CEO at Converge Digital, breaks down how to construct neutral, infrastructure-level artificial intelligence frameworks to maintain tracking accuracy without depending on third-party cookies. He shares his...

Many independent web publishers experience steep profit margin declines because they rely on heavy programmatic setups that slow page load times and trigger user ad fatigue. Robin de Wit, Director of Product Marketing at Refinery89, breaks down how to construct lightweight supply-side infrastructure to protect user load velocities while maximizing impression value. He shares his operational playbo...

Rhonda Swan is a global brand strategist, public relations executive, best-selling author, and the Founder and CEO of the Unstoppable Branding Agency (UBA). The Corporate Shift to Digital Pioneer Rhonda began her career in corporate America, holding an MBA and working as a high-level marketing executive for a Fortune 100 pharmaceutical company ( GSK ), where she managed massive multi-quarter adver...

Many corporate marketing groups experience declining conversion rates because they rely on traditional outbound click paths that fail to hook modern enterprise buyers utilizing automated research engines. Sangeeta Prasad, Chief Marketing Officer at Slalom, breaks down how to construct high-performance go-to-market pipelines by aligning brand trust directly with the compressed consumer buying journ...

How do modern enterprise organizations scale global marketing initiatives across dozens of distinct geographic regions without inflating fixed payroll overhead? Dylan Conroy sits down with Luke Smith, Global CEO of Croud, to break down the architectural evolution of modern digital media models and the transition from linear service agencies to tech-enabled delivery platforms. The conversation cove...

Many corporate marketing strategies face dropping conversion tracking metrics because they rely on closed ad-tech vendors that introduce platform bias into campaign attribution. Mathieu Roche, co-founder and CEO of ID5, breaks down how to construct neutral identity infrastructure to protect cross-channel addressability and secure reliable measurement. He shares his operational playbook for navigat...

Kerry Sykes is a fashion designer, entrepreneur, and the Founder and CEO of BAYE London, an eco-luxury swimwear and resortwear brand. The Vision & Genesis Born in South Africa, Kerry built her deep technical design expertise working in London's premier lingerie and swimwear space. Her career has been uniquely shaped by global travel and a personal passion for coastal culture. After decades...

Many corporate marketing strategies face dropping conversion rates because they rely entirely on open-source software, generating overlapping briefs that wash out into an uninspired middle ground. Anthony Romano, CEO at Laughlin Constable, breaks down how to construct internal AI operating systems to organize team expertise into permanent, collaborative knowledge blocks. He shares his operational...

Armin Molavi is a seasoned global brand architect, enterprise marketing executive, and the Chief Marketing Officer at Instructure, the edtech giant behind Canvas by Instructure (the world's leading learning management platform). With over 20 years of experience leading massive brand transformations, Armin specializes in taking complex, legacy organizations and modernizing their market narrativ...

Christian Brown is an American tech entrepreneur, marketing executive, and creator economy strategist based in the New York area. He is best known as the Co-Founder and Chief Marketing Officer (CMO) of Glewee, an all-in-one influencer marketing platform that automates and scales how brands, agencies, and creators collaborate. Recognized by Forbes on their 30 Under 30 list for Marketing & Adver...

Many corporate marketing groups see dropping conversion rates because they place ad budgets across saturated, untrusted feeds that fail to engage the modern consumer. Jim Squires, Chief Marketing Officer at Reddit, details how to build high-performance, full-funnel ad campaigns by placing creative assets inside active, human-curated community networks. He shares his operational playbook for using...

Many enterprise brand strategies face dropping engagement rates because their visual messages are broken apart and altered across highly fragmented media channels. Mark Figliulo, founder and Creative Chairman at FIG, breaks down how to build high-performance creative databases to analyze visual, textual, and musical components across millions of assets. He shares his operational framework for navi...

Many corporate marketing groups experience declining conversion rates because they view sports sponsorships as generic logo placements that audiences easily ignore. Alex Charkham, lead strategist at Ignite, breaking down how to transform multi-year sports agreements into adaptive, integrated assets that drive core business growth. He shares his operational playbook for analyzing Formula 1’s massiv...

Many agribusiness operators and food manufacturing networks face compressed profit margins because they treat premium ingredients as generic wholesale commodities. Ali Cox, founder and CEO of Noble West, breaks down how to build high-performance value-add brands by combining detailed supply chain tracking with targeted client positioning. She shares her strategic framework for analyzing cross-bord...

Many corporate marketing groups struggle with low campaign relevance because they rely on generic ad layouts that fail to interest digital native buyers. Rogier Vijverberg, Chief Creative Officer and founder of SuperHeroes, details how to build agile content pipelines by structuring parallel creative collectives. He shares his operational playbook for choosing between automated generative AI art a...