Health Marketing Collective

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne hosts Jody Tropeano Greene, Director of Content and Programming for HLTH USA, for an inside look at the themes, editorial vision, and highlights shaping the agenda for this year’s HealthUSA conference in Las Vegas. With an expansive program covering everything from AI and...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, Sara Payne brings a new perspective to a pressing evolution in healthcare marketing. On this focused solo episode, she explores a theme that’s been surfacing in client conversations and across the podcast: what she calls “the end of attention marketing.” Instead of simply chasing imp...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne is joined by Stewart Gandolf, CEO and co-founder of Healthcare Success, to explore an intriguing conundrum: when healthcare marketing works exceptionally well, it starts to become invisible and that’s when organizations can get into trouble. With over 30 years of experienc...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Kelly Franchetti, CEO of The Patient View, nurse, rare disease mom, and seasoned patient insights expert joins Sara Payne for an essential conversation about the art and science of weaving patient insights into brand planning. As healthcare marketers dive into planning season, Kelly...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Scott Brinker joins Sara Payne for a candid discussion on the accelerating pace of marketing and the impact of marketing technology and AI on today’s business environment. Widely known as the “Godfather of MarTech,” Scott Brinker brings his nearly two decades of expertise through his...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we’re joined by Bernie Armada, professor at the University of St. Thomas and a leader at the intersection of storytelling, communication, and applied improvisation. Bernie shares his personal journey from crippling stage fright to expert communicator, revealing how improvisational te...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, Sara Payne sits down with Kamal Bhandal, Senior Vice President of Invisalign Global Brand at Align Technology, to discuss how healthcare brands can earn true cultural relevance and become part of the everyday conversations, communities, and lifestyles of their audiences. With deep ex...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we’re joined by Gwen Cantarera, Senior Director of Global Marketing at Nordic, for a deep dive into the critical role of alignment in organizational success and how marketing leaders can serve as catalysts for trust, connection, and strategic clarity. With experience leading global s...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we dive into the “new gold rush” of health marketing: AI search. Joining us is Vincent Grippi, founder and CEO of Grippi Media, a seasoned expert with over sixteen years of experience crafting digital marketing strategies for both startups and Fortune 500 brands. Featured in AdWeek,...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne is joined by Emily Hansen, Senior Director of Market Development at Axogen, a leader in surgical innovation for peripheral nerve repair. Together, they dive deep into the art of storytelling as a leadership tool–not just as a tactic for campaigns, but as a means of inspiri...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we delve into the barriers to technology adoption among older, higher-risk populations and how innovative companies are reframing the narrative around “tech hesitancy” in healthcare. Joining us is Harry DiFrancesco, CEO and co-founder of Carda Health, who brings real-world insights f...

On today’s special episode, we’re revisiting one of our audience favorites: a candid conversation with Jody Tropeano Greene, Head of Content at HLTH. In light of the Call for Speakers opening for HLTH 2026, this episode is especially timely and an absolute must-listen for anyone hoping to make it onto the stage next year. As the architect of HLTH Conference content and the person reviewing every s...

On today’s episode, Sara Payne welcomes back Jennifer Hovelsrud, a seasoned leader in enterprise content marketing with over 20 years of experience across both large enterprises and high-growth startups. Together, they shake up the usual format with a dynamic exchange of marketing “hot takes,” diving deep into the challenges, tensions, and timely debates that senior marketing leaders are navigatin...

Today’s episode dives into one of the most pressing topics in marketing and leadership today: the impact of AI on the creative and marketing professions, and why storytelling is more essential than ever. Host Sara Payne is joined by Joe Lazer, Chief Marketing Officer at Pepper and author of the new book, Super Skill: Why Storytelling is the Superpower of the AI Age . Joe’s work has been featured i...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we’re joined by Wendy Cutting, VP and CTO of Product, Data, and Engineering at HealtheMed, to dig into one of the most important and nuanced challenges in healthcare: the often-fraught relationship between product and marketing. As someone who has navigated this dynamic for more than...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Carrie Maurer joins Sara Payne for the second conversation in a powerful two-part series dedicated to the realities of high-stakes, consensus-driven B2B buying environments. With over 25 years of experience as a senior marketing and growth leader, former CMO, and advisor to CEOs acro...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Carrie Maurer joins host Sara Payne for a candid exploration of marketing’s impact in complex B2B environments where buying cycles are long, decisions are high stakes, and the revenue impact of marketing matters more than ever. With over 25 years as a CMO and growth leader working al...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne welcomes Robin Goldsmith, practice leader for Verizon’s healthcare domain practice and host of the “Healthcare on Air” podcast. With more than two decades of experience spanning patient engagement, media, data analytics, and digital transformation, Robin Goldsmith shares h...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In this episode, Holly Spring, Vice President of Corporate Communications at Included Health, joins host Sara Payne to dig deep into the art and science of narrative clarity in health marketing. With a remarkable career shepherding communication through seismic changes in healthcare—from EMR transitions...

Welcome back to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne guides us through the rapidly changing landscape of health marketing and offers her bold predictions for 2026. But don’t expect another superficial look at the “latest AI shortcuts” or a list of emerging digital platforms—this episode is about something deeper and mor...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we’re joined by Vasanta Pundarika, CEO of Lotuspring, a renowned healthcare investment banker, and trusted advisor to industry leaders who are working to bridge the gap between clinical conviction and sustainable scale—especially in women’s and behavioral health. Hosted by Sara Payne...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne is joined by Nishant Shukla, Chief Marketing Officer at SCAN Health Plan, for a candid and compelling discussion about one of this year’s most talked-about health marketing campaigns: “Health Insurance is Broken.” As SCAN geared up for the 2025 Medicare open enrollment per...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Misty Ladner, Senior Vice President of Consumer Marketing at Wondr Health, to explore the intersection of science, storytelling, and empathy in healthcare marketing. Together, they unpack what it truly takes to motivate people to engage with their health, tr...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, host Sara Payne sits down with Kala Weeks, Vice President of Marketing and Communications for Reperio Health, for a compelling conversation at Health 2025. Reperio Health is transforming preventive care with at-home screening kits and instant results—delivering accessibility, conveni...

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, our host Sara Payne is joined by Andrew Lacy, CEO of Prenuvo, recorded live on the floor of HLTH 2025. Together, they dive into the evolving landscape of preventive healthcare, examining the bold moves required to shift from reactive late-stage disease management to proactive early d...