Grow with Evergreen | Growth Marketing Podcast

Creating a new product category isn't easy, but Glove Glue shows how focusing on a specific niche can lead to global success. Here's how they built a £3m business selling grip spray for goalkeeper gloves. Business overview: Created a new product category in goalkeeper glove care Currently selling in 55 countries globally Revenue approaching £3m annually Product sold every 150 seconds world...

From word of mouth to digital growth, Alice from Crittall Interiors could achieve her business goals with some bigger goals! Starting and growing an interior design business presents unique challenges. Here's how to take your business from word-of-mouth referrals to a structured marketing approach. Current situation: Successful business built purely on referrals Projects ranging from 2 months...

In today's digital marketplace, artisanal furniture makers face unique challenges in standing out. Mass-market retailers dominate search results and paid advertising, making it difficult for small craftsmen to gain visibility. However, these challenges also present opportunities for authentic storytelling and personal connection.  *** Evergreen is a growth marketing agency that works exclusive...

A UK fragrance brand transformed from a modest market stall to a £15m powerhouse in just a few years. Their journey showcases remarkable success but there are still so many significant missed opportunities in digital marketing! Business Overview: Started as a humble market stall in Greenwich Market 15 years ago Pre-COVID: £500k revenue with just 5 staff members. Current: £15m revenue with 160 staf...

Neem London, a climate-conscious menswear brand approaching £500K in annual revenue Founded by Nick Reed, offers valuable lessons in building a sustainable fashion business. An industry veteran with over 20 years of experience, the brand demonstrates how to balance eco-conscious values with commercial success. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and...

Baker and Bray's transformation from startup to seven-figure pet brand in 12 months is seriously impressive! But they still have some marketing challenges holding them back from even more growth Business overview: Premium sustainable dog products European-made luxury items Average 90-100K monthly revenue Focus on eco-friendly materials Each bed contains 40 recycled bottles Their commitment to...

Choice Windows has grown to £1 million in turnover purely through recommendations and word-of-mouth. Here's how they can take their business to the next level with strategic marketing. Current business overview: Founded in 1991, taken over by our guest, Lee,  7-8 years ago £1 million annual turnover 4 vans, 2 cars, 2 fitting teams Average 10-12 jobs per month Average customer value: £15,000 Cu...

Aqua Warehouse's evolution from traditional hot tub retailer to omnichannel success story is one of our favourites. With a £5 million turnover and the largest showroom in southern England, their growth offers valuable insights into high-ticket retail marketing. Business Overview: Premium hot tubs and swim spas Extensive showroom experience Average order value £7,000-10,000 Full range of outdoo...

Join us as we sit down with the owner of a £1m gardening business who shares their plans to double their success in the next year. Learn their strategies and secrets to growing a thriving gardening business! Antony's journey from traditional garden center roots to digital innovation shows how creative thinking can transform a horticultural business. Starting with a simple idea to make gardenin...

Sometimes the biggest opportunities aren't in finding new customers, but in better engaging with those already interested in your business. This became crystal clear in our recent conversation with Sheena from Oxford Garden Design *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mort...

Window cleaning business aiming to grow from £300,000 to £500,000 in annual revenue. Here's how they plan to achieve this through optimised digital marketing from our advice! *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Paid...

We help a pottery brand with no ads! where should they start? Aaron spoke with Charlotte Manser, founder of Charlotte Manser Ceramics, about growing her pottery business. With current revenue around £250,000 annually , we dive into what she should be doing to take it to the next level! *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Wheth...

Aaron sat down for our first in-person pod with Amy from Field and Hawken, an online retailer of home and garden furniture. Her business was booming in the pandemic but now needs serious marketing help! Business overview - Field and Hawken sells sustainable home and garden furniture, focusing on teak and indoor/outdoor living products. - The business started in 2010, primarily on Amazon, before la...

Aaron talked to Rick, the Director of sales and marketing for Abacus Tables, an incredible bespoke table company with big goals and marketing challenges! The Abacus Tables business model-The company currently generates £200,000-£250,000 in monthly revenue.- Their goal is to quadruple revenue to £1 million per month within the next 18 months. Attracting the right traffic- The company relies heavily...

Aaron talked to Kate the owner of Fern and Ivy, an amazing houseplant store in the Cotswolds with barely any online presence! Here's some of the key advice given to Kate to increase her online space and how she could be doing digital marketing:Focus on driving foot traffic to the physical store:- Use localised paid social media advertising (Meta/Facebook/Instagram)- Target a 5-mile radius arou...

For an ecommerce business like this understanding which products to give the spotlight and refining your Google Ads is key. Here’s a brief overview of what we got into with Copper Coffee Roasters! Understanding the business They’re doing about  £400K  total revenue, with £120K from online sales Currently spending about  £1,500/month  on Google Ads Struggling to compete in a saturated coffee market...

For ecommerce businesses looking to scale, finding the right balance between organic search visibility and paid advertising is crucial. This episode explores key strategies discussed in a recent podcast featuring an ecommerce brand selling hot stone cooking products. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ec...

Unlocking Red Light Therapy's Potential: A Business Journey Today on the podcast, we're exploring a business focused on red light therapy. If you're not familiar with it, don't worry—we'll break it all down, including the marketing challenges this business faces in a now crowded market. The Business Landscape: From Blue to Red Ocean A few years ago, this business thrived in a &...

Scaling a bespoke kitchen business: A strategic marketing Approach In today’s episode of the "Grow with Evergreen" podcast, we’re diving into a fascinating conversation with Brandon, the owner of a bespoke kitchen-making business based in Essex. Brandon's business, known for its high-quality, custom-made kitchens, is doing well with an annual turnover of about £800,000. Brandon’s bus...

As a small ecommerce business owner, getting the most out of your limited marketing budget is crucial. In a recent episode of the Grow with Evergreen podcast, our MD, Aaron, spoke with Stuart, owner of a handmade furniture company, about optimising Google Ads campaigns on a tight budget. Here are 5 key takeaways: Use Google Ads conversion tracking, not Google Analytics Many businesses import conve...

In this episode of Grow with Evergreen, we dive into an inspiring conversation with Matthew, the Managing Director of Holland’s Country Clothing, an online country clothing store that has achieved an impressive £7.5 million in turnover. Matthew shares his journey, the challenges faced, and his ambitious goals to dominate the entire sector. A Family Business with Big AmbitionsMatthew’s story begins...

In this episode of the Grow With Evergreen podcast , we met John-Paul, the founder of Build4Less , an online building materials company. With a turnover of £15 million and over 90,000 products on their website, Build4Less has become a significant player in the UK's ecommerce construction industry. However, like many businesses in the building sector, in the current economic climate they're...

In this episode of the Grow With Evergreen podcast, we had the pleasure of speaking with Kate, the head of digital strategy and marketing at Bellr, a specialist house plant brand. Bellr, formed four years ago by cast members of Made in Chelsea, is facing some common e-commerce challenges as they look to scale their brand. This was an opportunity to look at the data and tech that is informing the b...

Turning a side hustle into a thriving business is a dream for many entrepreneurs, but it is hard work. On this episode of the Grow With Evergreen podcast we met Sarah, the founder of Wintour, a luxury travel jewellery box company. Sarah recently transitioned from running her business as a side hustle to pursuing it full-time and now wants to grow it as an e-commerce business. But, like many first-...

In this episode of the Grow With Evergreen podcast we meet Nick, founder of the British Design Shop, a manufacturer of premium, British made furniture. Nick is facing some challenges in the marketplace and we were only too happy to listen and provide some digital marketing solutions. We cover a lot of ground in this episode including; ✅Brand building✅How to create an omnichannel approach✅Maximi...