Advertising Week Europe 2024 in Audio

Vevo’s Chris Wright and Claudia de Wolff reveal the untapped potential of music videos in creating compelling visual stories. This session explores why music videos are a powerful medium for artists to connect with fans and brands to amplify their messages. With creative insights from Erin Corrin-Alexis, the panel discusses how visual storytelling can ignite trends, influence consumer behavior, an...

Dive into the future of data-driven advertising with insights on how AI can optimize media strategy and maximize advertising investment. This panel, featuring leaders from Addressable Media, Zenith, NewDigitalAge, DoubleVerify, Wavemaker, and Omnicom Media Group, discusses the use of AI to analyze vast data sets, improve media performance, and achieve higher ROI. Learn about innovative AI-driven s...

Derya Matras from Meta delves into the transformative capabilities of AI in enhancing human potential across various domains. This talk explores how AI is revolutionizing creative development, messaging, and mixed reality experiences. Matras shares real-life examples of AI-driven initiatives that have significantly impacted communication and creativity, offering insights into the future possibilit...

Discover how TikTok is revolutionizing cultural moments in sports, offering a platform for fans to connect and share experiences like never before. This session showcases TikTok's unique approach to sports engagement, transforming the way events like the Olympics are viewed and interacted with globally. With insights from Oliver Lam-Watson and TikTok's marketing leaders, the discussion highlights...

Unpack the deeper dimensions of sustainability beyond just reducing carbon footprints. This session dives into the significance of considering people, community, and the environment in sustainable business practices. George Bradt and Sophie Pemberton discuss why sustainable growth must integrate broader societal impacts and how businesses can adopt these practices for long-term success. Their conv...

Rory Sutherland unveils a forgotten secret in advertising from the past 80 years, arguing that solving global issues requires more than just individual brand efforts. In this insightful talk, Sutherland emphasizes the need for a collective approach in branding to address broader societal challenges. He delves into historical advertising practices, discussing their evolution and presenting strategi...