The Marketer's Edge

What We Discussed: In today's interview with Andrew, we discussed a wide variety of issues: How Andrew helped evolve the Cutter & Buck brand from one that had a great grandfather following, but wasn't too much a part of younger consumers' lifestyle. How he prioritized the brand and its story relative to the  immediate task at hand, which was moving the  brand into a more digital...

In today's interview with Julie, we discussed a wide variety of issues: Why they won the Fast Company award in 2021 for most innovative food company. Advice Julie has for companies looking to start selling direct-to-consumer via e-commerce platforms. How Puris differentiates itself from the sea of other organic products on the market. What she learned from her long career at companies like He...

In today's interview with Jonah, we discussed a wide variety of issues: How the pandemic impacted LMI's business and what kind of adjustments they needed to make to deal with it? How they differentiate their offering amidst a crowded field of companies that do things similar to what they do, How a global service business like LMI attracts new companies and customers? How the company, bei...

In today's interview with Michael, we discussed a wide variety of issues: How supply chain issues have impacted his marketing How his company, which is widely diversified, managed its growth and diversification over time. How his experience in a marketing and creative role for Macy's West is different from marketing in a B2B company. When Michael turns to outside marketing agencies to su...

Today's Interview: Joe Kerwin, Chief Marketing Officer at Lendistry, based out of Los Angeles, California. Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Today, we are talking with Joe Kerwin, the Chief Marketing Officer at Lendistry, based out of Los Angeles,...

In today's interview with Min, we discussed the differences in managing marketing for an insurance brand, versus something like a consumer packaged goods brand - and how in his world he needs to not only create goodwill and interest among the end consumers, but he has to motivate brokers to want to recommend Germania.  No easy task for sure! And when I asked Min about the things they did duri...

Today's Interview: Jonathan Sabo, the VP of Marketing & Customer Support at Cardinal Scale, based out of Webb City, Missouri. Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Today, we are talking with Jonathan Sabo, the VP of Marketing & Customer Support...

Today's Interview: Lisa Chase, Sr. Director Strategic Planning, Mount Sinai Health System The Marketer's Edge marketer interview series is designed to help marketers learn from other marketers across different industries and to help provide perspective for agencies about the things marketers deal with every day, to help them better represent their clients and win new business. What We Di...