The Marketer's Edge

What We Discussed: In today's interview with Dan Karp, we discussed a wide variety of issues: What kind of university Baldwin Wallace is and what Dan does for them How Dan addresses a declining education market and the use of data-driven marketing and recruitment strategies The importance of adapting to market changes and competition The role of alumni in supporting the institution Strategies...

What We Discussed: In today's interview with Kelley Thornton, we discussed a wide variety of issues: Tiege Hanley's mission and products for men's skincare Kelley’s multifaceted role as Founder & CEO Motivation to enter the men's skincare market Importance of skin health and prevention of skin cancer Positioning of Tiege Hanley as uncomplicated skincare Challenges of market...

What We Discussed: In today's interview with Marcie Vogelpohl, we discussed a wide variety of issues: Overview of Verst Logistics and Marcie’s role as Marketing Manager How Verst differentiates itself from competitors such as TQL Verst's involvement in local community initiatives and charitable organizations Marketing strategies utilized by Verst, including targeted approaches for differ...

What We Discussed: In today's interview with Steven Nadel, we discussed a wide variety of issues: What the American Council for an Energy Efficient Economy (ACEEE) does and Steve’s role in the organization The types of research ACEEE does, and how they distribute their research Challenges faced by ACEEE over the years The impact of the political landscape on ACEEE's operations How they d...

What We Discussed: In today's interview with Cheryl Dutton, we discussed a wide variety of issues: Overview of Altra Federal Credit Union and Cheryl’s role within the organization Altra’s commitment to helping members achieve their goals and live their best lives Altra’s community engagement initiatives The importance of community involvement in fostering member loyalty and feedback from memb...

What We Discussed: In today's interview with Amitai Sasson, we discussed a wide variety of issues: Overview of overstockArt.com and its founding story Amitai's role as VP of eCommerce Unique selling proposition of selling hand-painted reproductions of famous artwork Inventory management strategies for eCommerce Use of the Theory of Constraints in inventory management Development and spin...

What We Discussed: In today's interview with Julia MacMullan, we discussed a wide variety of issues: What kind of school Springside Chestnut Hill Academy is and Julia’s role within the organization. The challenges faced during the pandemic, including the transition to online learning and marketing. The importance of their website for marketing and engagement during COVID-19. Concerns related...

What We Discussed: In today's interview with Ken Fenyo, we discussed a wide variety of issues: What it is Grabango does and Ken’s role within the organization Ken’s responsibilities in marketing, focusing on both B2B and B2C strategies Building relationships with large retailers (e.g., Aldi, Circle K, 7-Eleven) Engaging retail partners to promote the technology The challenge of engaging shopp...

What We Discussed: In today's interview with Randy Kush, we discussed a wide variety of issues: What kind of business 7 Day Furniture is and Randy’s role within the organization The origin of the name 7 Day Furniture Family dynamics in the business and advice for other family-run businesses Changes made by Randy and his brother Troy since taking over in 2020 Importance of company culture and...

What We Discussed: In today's interview with Rebecca Morris-Hoeft, we discussed a wide variety of issues: What kind of organization Sunrise Banks is and what Becca does for them Social Responsibility and what it means to be a “Social Engine for Good” Role of Chief Brand Officer at Sunrise Banks Building a community and social impact at Sunrise Banks Front-facing positioning and marketing stra...

What We Discussed: In today's interview with Jill Sammons, we discussed a wide variety of issues: Overview of BCU and its unique approach in the credit union industry BCU’s focus on financial well-being and partnership with large employers Implementing strategies to improve employees' financial well-being Leadership style and the influence of "Truth About Leadership" book Impor...

What We Discussed: In today's interview with Amanda Kantor, we discussed a wide variety of issues: What kind of business Saucy Brew Works is and what Amanda does for them. The company's expansion and entry into the coffee business. Raising money  via crowdfunding to help with expanding into the brewing and coffee markets. How the company differentiates itself from the competition. How Sa...

What We Discussed: In today's interview with Autumn Pruitt, we discussed a wide variety of issues: Autumn's journey from starting as a bakery to owning multiple locations of Hardy Coffee Co. and her role as the CEO handling sales and marketing. Marketing strategies including: word-of-mouth; social media; email marketing for promotions; and content creation for engaging customers. How she...

What We Discussed: In today's interview with Mark Cohen, we discussed a wide variety of issues: What kind of organization Mesirow is, and what Mark does for them. The role of “Advisory Services” in financial companies. Marketing strategies in the financial services industry. The importance of digital culture in organizations. Utilizing digital technology for efficiency and effectiveness. The...

What We Discussed: In today's interview with Paul Schwalbach, we discussed a wide variety of issues: An in-depth understanding of Pima Community College, including the structure, offerings, and unique aspects of one of Tucson's key educational institutions. How Pima Community College manages its extensive marketing and communications efforts across multiple platforms and departments. How...

What We Discussed: In today's interview with Cory Treffiletti, we discussed a wide variety of issues: What kind of organization Rembrand is and Cory’s role within the company. The challenges of traditional video advertising and the need for new solutions. How Rembrand's AI technology works to identify placements, render 3D objects, and seamlessly insert them into videos. The industries a...

What We Discussed: In today's interview with Kathryn Blume, we discussed a wide variety of issues: What kind of organization Hyperbaric Vermont is and what Kathryn does for them. How Hyperbaric Vermont differs from other similar companies. Kathryn Blume's diverse background and path to Hyperbaric Vermont. Importance of marketing and advertising for Hyperbaric Vermont as well as the chall...

What We Discussed: In today's interview with Nick James, we discussed a wide variety of issues: What kind of organization Sinclair is and Nickolas’ role within the company. The challenges of maintaining control and consistency across a large network of social media handles/accounts while allowing for local customization. Implementing new social media tools, style guides, and processes across...

What We Discussed: In today's interview with Michael La Kier, we discussed a wide variety of issues: Michael's role and responsibilities as Vice President of Brand Development for IGA. IGA's unique business model and its support for independent retailers. The shift in IGA's branding strategy to emphasize retailer individuality. Michael’s varied background including advisory wor...

CIPIO.ai is on a mission to democratize visual content, uniquely combining the power of brand communities and generative AI. The patent-pending Visual Content Platform allows brands to search, discover, manage, create, regenerate, distribute, and collaborate visual content at scale. Visual Content Platform allows Brands to deploy user-generated content and GenerativeAI Content in paid advertising,...

What We Discussed:  In today’s interview with Dave Kettner, we discussed a wide variety of issues:   • What kind of organization Virent is and what Dave does for them.   • What it means to create products that are "drop-in replacements" and everything that entails.   • What the competitive landscape looks like for Virent and how they differentiate themselves from similar offerings.   • B...

What We Discussed: In today's interview with John Vincent, we covered a wide range of topics: What The Apex Automotive Group does as an organization and John's role within it. The notable changes that John has observed in the auto dealer industry over the past few years. John's predictions for future changes in the industry over the next decade. The impact of companies like Carvana...

Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Cassie Donnelly, former Sr. Brand Manager at OLFA North America (she left in Sept. 2023). OLF...

Today we are speaking with Melissa Cervin, Vice President of Marketing at Lombardo Companies, based in Shelby Township, MI. Lombardo Companies is driven by the desire to make their customers’ dream home a reality. They work closely with homebuyers to understand their needs and design a home that compliments their lifestyle. They believe your new home should be more than just a place to live, but a...

What We Discussed: In today’s interview with Liz Mumford, we discussed a wide variety of issues: The kind of credit union Dutch Point is and Liz’s role within it. Liz’s 35-year career at Dutch Point and why she enjoys working there. The biggest challenges Dutch Point has faced in the last 5-10 years. How Dutch Point differentiates itself from other credit unions and how this has changed over the y...