The Brandinc PR Podcast

What happens when a sports organization steps into a PR crisis that isn’t their own? In this episode of  The Brandinc PR Podcast , we dive into the recent controversy involving the New Orleans Saints and Pelicans, who reportedly assisted the local archdiocese in managing its clergy abuse scandal. Is this smart crisis strategy or an ethical misstep? Join me as we break down the risks, responsibilit...

In this episode of  The Brandinc PR Podcast , we sit down with Petrona Joseph, founder and publicist of Twenty-Six Comms, to explore the evolving world of PR and communications. Petrona shares her journey from overcoming adversity to building a thriving hybrid PR agency operating in Montreal and Atlanta. We dive into today’s biggest PR trends, the power of collaboration, and how resilience fuels s...

In this powerful episode of  The Brandinc PR Podcast , we sit down with Nikki Adebiyi, Founder and Director of Bounce Black, to discuss the intersection of mental health, race, and resilience. From her personal journey of overcoming anxiety and depression to her work as a trauma-informed life coach and DEI advocate, Nikki sheds light on the gaps in mental health support for Black and marginalized...

In this captivating episode of  The Brandinc PR Podcast , Brandi Sims sits down with Peter Woolfolk, President & Founder of Communications Strategies and host of the acclaimed  Public Relations Review  podcast, ranked in the top 1% globally. Peter shares his incredible journey, from high-profile roles in the Clinton Administration and advising Surgeon General Dr. David Satcher, to founding his...

In this inspiring episode, we sit down with Dr. Kristy Taylor, a trailblazer who transitioned from a distinguished military career to becoming a sought-after Career & Executive Coach. Dr. Taylor shares her remarkable journey, the bold moves that landed her a speaking engagement at Yale early in her career, and how stepping out of the box is the key to unlocking unexpected opportunities. Tune i...

Meta is shaking things up—removing fact-checking and loosening content rules across its platforms. In this episode, we break down what Zuckerberg’s bold move means for brands, PR pros, and the future of digital storytelling. Tune in to learn how to navigate the risks, leverage new opportunities, and stay ahead in an evolving social media landscape.

In this episode of  The Brandinc PR Podcast , we’re breaking down the top 5 PR trends that will dominate 2025. From journalists pivoting to content creators and dialing back on AI-driven content to embracing online media collaborations, creative brand partnerships, and the evolving world of speaking engagements—these trends aren’t just buzzwords. They’re actionable insights you can use to elevate...

In this episode of  The Brandinc PR Podcast , we dive into the essential steps to set your PR goals for 2025. We’ll start by auditing 2024—highlighting what worked and what didn’t—and use those insights to outline clear, actionable goals for the new year. Learn how to create a detailed plan, build a winning strategy with the right key players, and set a realistic budget for your PR efforts. Plus,...

In this episode, we dive into Jay-Z’s response to the sexual assault allegations tied to Diddy, analyzing the highs and lows of his public handling. From the power of his self-penned statement to the missteps in language and timing, we break down what worked, what didn’t, and the lessons public figures can learn when navigating crises in the spotlight. Tune in for an honest and insightful discussi...

Did you know social media has officially overtaken TV as the top purchase motivator? In this episode, we unpack the findings from DISQO’s latest Consumer Trends report and explore how businesses can capitalize on this shift. Learn why Millennials and Gen X are increasingly influenced by social ads, what keeps Gen Z hooked, and actionable tips to turn your social content into powerful sales tools....

In Episode 7, we pull back the curtain on the dazzling brand rollout of  Wicked ! Dive into the enchanting lessons from partnerships with Bloomingdales, Lush, and more, plus insider tips on leveraging influencer collaborations to build buzz. Learn the art of securing media placements to create viral, headline-grabbing moments that define your brand. It's time to tap into your own magic and make yo...

In this thought-provoking episode of the  Brandinc PR Podcast , Brandi Sims dives into the listener-requested topics shaping the digital landscape. Explore the pros and cons of AI technology, unravel the reasons behind Twitter's mass unfollow trend, and get the latest on the potential TikTok ban. Packed with insights and actionable advice, this episode is your go-to guide for staying ahead in the...

In this episode of The Brandinc PR Podcast, Brandi Sims sits down with powerhouse Tiffany Knighten, PR expert and creator of the Main Character Energy podcast. They kick off with a post-election reflection on what the results mean for Black women in leadership and business, exploring the unique challenges and opportunities ahead. Tiffany shares her inspiring career journey in PR and communications...

In this episode of The Brandinc PR Podcast, host Brandi Sims breaks down the essentials of a standout media kit and why it's a game-changer for brand visibility. Brandi covers the must-have components, tips for creating a compelling story, and how a well-crafted media kit can help businesses of any size secure valuable media coverage. Perfect for small business owners, entrepreneurs, and PR pros l...

In this episode of The Brandinc PR Podcast, host Brandi Sims dives into the unique PR strategies that separate big brands from small businesses. From budget considerations to audience engagement and media approach, Brandi explores key differences and best practices for each. Perfect for entrepreneurs, PR professionals, and anyone interested in understanding how to tailor PR efforts to the scale of...

In this episode, we dive into the inspiring journey of Gerard Longo—cancer survivor, former football player, and founder of Underground Music Collective. Gerard shares how he transformed his passion for music into a thriving platform for independent artists, while debunking the myth of overnight success. Tune in as we explore the grit, resilience, and leadership it takes to rise through adversity...

In this episode, we sit down with Courtney Moore-Adoteye, a seasoned PR professional with experience leading social media and DE&I initiatives for major brands in finance, auto, and tech. Courtney shares her journey, from managing digital campaigns and mentoring high-performing teams to pioneering DE&I strategies within organizations. Tune in to hear her expert insights on navigating the f...