Talk Commerce

Isaac Morey sat down with Allison Reilly at Shoptalk Fall in Nashville. Allison is the founder of Closai, a startup building a consumer purchase intelligence layer for retail, where a shopper opts in to connect their purchase history with the apps, agents, brands and retailers they choose. The conversation covers what happens to a camera bought at Best Buy once the shopper opts in, why a retailer...

Isaac Morey sat down with Aaron Sheehan at Shoptalk Fall in Nashville. Aaron is the VP of Strategy and Partnerships at OroCommerce, an e-commerce platform made for manufacturers and distributors. The conversation covers the complexity that comes with B2B sales, what is different about Shoptalk this year with a new B2B focus, why Aaron says AI has solved few problems for B2B companies whose challen...

Ose Amiegheme leads email product at Intuit Mailchimp. Before Mailchimp he worked on Adobe Express and spent time at TikTok, and he describes himself as a product manager who is a creative at heart. Brent and Ose talk about why email keeps outliving the predictions of its death, what Ose sees in Mailchimp's numbers when merchants invest in owned channels (he says those merchants get 10 to 20% more...

Isaac Morey sat down with Ben Riggle at Shoptalk Fall in Nashville. Ben is the managing director for Channable in North America, and Channable takes a retailer's product data and optimizes it for each surface the products go out on. We cover the difference between agentic discovery and agentic checkout, why Ben thinks the word agentic may fade into search and discovery, why product data is the sou...

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and Ethan Giffin waited about four hours for his turn at the table. He runs The B2B eCommerce Agency, formerly Groove Commerce, and the rebrand describes a change that happened to the business before it happened to the name. We cover how the agency got pulled into manufacturing an...

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and the Crimson Agility conversation ran longer than any other at the table. Jacy Davis is their director of sales. Adam Fabian handles the technical download, and by the end Scott had renamed him Example Adam, because he never makes a point without one. We cover the three kinds o...

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and two of our guests came at the same business from opposite sides of the Atlantic. Timo Weltner co-founded NETFORMIC in Germany, where it has been a Shopware partner for years. Tom Sieger runs the United States side. We cover why regulated industries have to solve complexity in...

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Karthik Chidambaram is the founder and CEO of DCKAP, an ERP-first integration platform for distributors and manufacturers. The conversation covers how DCKAP went from a well known Magento agency to a product company after a Prophet...

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Sebastian Hamann is the co-founder and CEO of Shopware, the company he started with his brother Stefan in the village of Schöppingen, Germany, when the two were teenagers. The conversation covers how the product got its name after a...

Darin Lynch has run Irish Titan for twenty two years, and he does the thing almost nobody in this conversation does. He defines the term. Agentic commerce, to Darin, is three strands, a Celtic knot: data enrichment, discovery and checkout. And he is blunt about how far along it is. It crawled out of the ocean, it is slithering around on the beach, and it does not have legs yet. His evidence that t...

Bobby Stephens leads the US retail and CPG practice at Deloitte Digital, and he came on right after his team published their 2026 B2C commerce research, Bridging the commerce divide, which surveyed 550 B2C commerce leaders and 1,000 consumers and found the two groups describing what sounds like two different businesses. The gap is not in anything exotic. It sits in the table stakes, in finding a p...

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, on September 15, 2026, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Jason Greenwood hosts The eCommerce Edge, with more than seven hundred episodes recorded, and he brings more than 25 years in ecommerce to his work with manufacturers and distributors on the biggest challenges...

Damien Retzinger is the founder and software engineer at Graycore, and the BDFL of Daffodil, an open source ecommerce front end framework with about 60 libraries, one per unit of ecommerce, and a driver layer that connects the same storefront to Magento or Shopify, with a Medusa driver in progress. Daffodil came out of the Magento 1 to Magento 2 migration, when merchants wanted the upgrade and did...

A special episode, recorded live at The Lead Summit, May 20 and 21, 2026, in New York City. Michael Klein is the Director of Industry Marketing at Talkdesk, where he owns the messaging and the marketing for the retail, travel, and consumer goods industries. Talkdesk started in contact center software, began building its AI close to ten years ago, and now runs as a customer experience platform cove...

Rotimi Kehinde is the founder of Kingdom Branding, a full service marketing agency in Chicago doing web development and social media, which they call growth marketing. This is a special content edition, so Isaac Morey, chief editor and co-founder of Content Cucumber, co-hosts. Rotimi came to the US from Nigeria, spent one year in corporate work he hated, and started out as a graphic designer befor...

Recorded live at eTail Boston, August 10 through 12, 2026. Benjamin Spiegel is the Chief Digital Officer at Polywood, the outdoor furniture maker that turns recycled plastic into lumber and lumber into furniture on its own floor. The model is just-in-time: a checkout on the website triggers the lumber run in the right color, the build, the box, and the shipment, with no finished inventory in betwe...

Recorded live at eTail Boston, August 10 through 12, 2026. Aman Advani is the co-founder and CEO of Ministry of Supply, the performance-fabric clothing brand he started with two engineers he met in school. Fourteen years in, the company runs direct to consumer on a hub of Shopify, Klaviyo, and a homegrown forecasting and purchasing engine called the Ministry Production System. In this conversation...

Recorded live at Shopware Partner Day in Austin, Texas on April 22, 2026. Mark Stanley is Shopware's chief product and technology officer, where he looks after all product development. He walks through what is landing this year. Shopware's own native PaaS has just gone GA, highly opinionated and driven from the command line. An intelligence suite is in progress, bringing AI into bulk editing, CMS...

Sweetwater has a reputation that arrives before the box does. Ask any working musician and you get the same two details without prompting, the candy and the phone call. Laura Smith is Vice President of Marketplaces at Sweetwater Sound, the nation's largest online musical instrument retailer, and hers is the job where that reputation is easiest to lose, because she is the one selling Sweetwater's p...

John Riewerts leads product engineering at Acoustic, a marketing engagement company. He joins us on day three of eTail Boston to take apart a phrase every marketer uses and few define, bringing the audience closer to the brand, and to explain why the listening half of marketing is the half that gets underbuilt. Riewerts frames the discipline as two tools. Marketers send messages, which becomes cam...

Mike Heilig is the general manager at Binary Anvil, a web development agency and systems integrator that has been running for 18 years, built mostly on Adobe Commerce, and has since branched into other platforms and a product of its own. He takes on the SaaS promise directly. Moving to SaaS genuinely removes the hosting and patching burden, and then relocates the difficulty rather than deleting it...

Leif Welch named his company after a music startup that failed inside a year, and he kept the name through the rebuild anyway, because the idea sitting underneath it, connecting buyers and sellers with more transparency than either of them was used to, had always been the part worth keeping. The first Jamloop was a marketplace for musicians to find new and used gear, with a social network for loca...

Jeff Wender is Chief Revenue Officer at Minty. He opened with a term worth stealing: money maxing, which he describes as what shoppers have always done when costs are high and every dollar has to stretch further. The number underneath his pitch is the one merchants already know and mostly ignore. Roughly 5% of people who land on an ecommerce site buy something. The other 95% are in discovery, movi...

Sidd Motwani, co-founder and CEO of Malachyte, on real-time personalization that starts before the first click. Malachyte builds a user vector, a numerical representation of each shopper's intent and preference, with no third-party cookies, no purchase history, and no sign-in required. Sidd and his co-founder built the user vector platform at Spotify, where it powers most of the application across...

Jeff Otto, CMO of Riskified, shares insights on how AI and machine learning are transforming e-commerce fraud prevention, enhancing customer experience, and protecting merchant profitability. Discover the latest innovations in identity verification, fraud detection, and the future of agentic commerce. key topics AI and machine learning in fraud detection Identity graph technology and cross-merchan...