Scaling Wellness

Do you really need thousands of followers, viral Reels and a huge email list to make your online wellness offer successful? I don’t think you do. In fact, in my own business, the number I care about far more than follower count is five : five of the right people joining my programmes each month. In this episode of Scaling Wellness, I’m breaking down what sustainable online growth can actually look...

You launch your online offer and a couple of people buy...But you wanted 10. And suddenly you're adding bonuses, throwing in a 1:1, extending deadlines and wondering whether you need to scrap the whole thing and create something new. But what if your offer isn't actually the problem? In this episode, I'm talking about what REALLY happens after you've sold your digital offer to that first lovely gr...

What if the thing stopping you from building your online wellness business isn’t that your current business is failing… but that it’s successful? In this episode, I’m talking about what I call the successful wellness business trap . You’re busy. Your diary is full. Clients recommend you. You’re good at what you do and you make a decent living from it. There’s just one problem: nothing is quite pai...

TRIGGER WARNING - todays episode covers the topic of teenage suicide This is a very different episode of Scaling Wellness - and an incredibly important one. Today I'm joined by Pilates teacher Charlene Abdul, founder of the Tyler Abdul Foundation (TYFO). In November 2024, Charlene's life changed forever when she lost her 15-year-old son, Tyler, to suicide. In this conversation, Charlene introduces...

If creating an online offer has been sitting on your to-do list for months - or even years - this episode is for you. I see this all the time with brilliant wellness professionals. You know you want to create something beyond your in-person diary. You’ve thought about your niche, downloaded the freebies, saved the posts and maybe even experimented with online offers before. But life gets busy. Cli...

You KNOW you want to create something online. You've probably known for quite a while. You're fully booked. You're charging well. You've reached the point where adding another client, class or working hour isn't the answer. And yet… you're still thinking about your online offer rather than actually SELLING one!!! In this episode, I'm unpacking some of the biggest reasons I see experienced wellness...

Running your own business means making a LOT of decisions - and nobody is standing in the corner telling you which one to make next. Should you launch? Change your niche? Create something new? Run ads? Change your pricing? Double down on what you've already built? In this episode, I'm talking about why decision-making becomes such an important skill as your business grows - and why waiting until y...

There are certain pieces of business advice I will never give you, even if they are popular, tempting or plastered all over Instagram. In this episode, I’m sharing seven things I will never do if we work together. I believe in helping you build the right audience, create an offer people genuinely want and take purposeful action before perfectionism talks you out of it. I also believe that the mome...

People Buy People: Why Being Visible Matters More Than Ever As AI makes information more accessible than ever, simply sharing tips and advice is no longer enough. In this episode, I explore why your personality, experience and unique perspective have become your greatest business assets. I share why people don't buy information - they buy trust, confidence and connection - and how showing up consi...

Stop Guessing What's Holding Your Business Back If you've been thinking about taking your wellness business online - or you've already started but things just aren't moving - you might think you need more followers, more time or a better website. But after working with hundreds of wellness professionals over the past 22 years, I've found that most people aren't stuck because they lack motivation o...

Have you ever noticed that every time you reach a goal, your brain immediately moves on to the next one? One more launch. One more client. One bigger revenue month. Before you know it, you've forgotten to enjoy everything you've already built. In this episode, I'm sharing the surprisingly small "success cheat codes" I've built into my own life - not because they make me more successful, but becaus...

This week I'm recording from the other side of a very special milestone: a trip to New York with my daughter to celebrate her finishing her GCSEs. It's a trip that my business has made possible, and it's a reminder of why I built this business in the first place – for freedom, flexibility and the ability to create incredible experiences with the people I love. But today's episode isn't about New Y...

June became my biggest month in business ever. Eight new Accelerator clients. Two new one-to-one clients. Two renewals. A multi-five-figure month. But...This wasn't an overnight success. It was the result of eight years of experimenting, refining, launching, failing, learning and showing up consistently. In this episode, I'm taking you behind the scenes of what actually created my best month in bu...

If you've ever found yourself asking... "Should I wait until September?" "Should I build another freebie?" "Should I launch something new?" "Should I grow my audience first?" ...this episode is for you. This week I realised I'd had the same coaching conversation over and over again with different wellness experts. Different businesses, different offers and different stages of business - but the sa...

This week, I'm taking you behind the scenes of a recent Scaling Wellness Accelerator strategy day and sharing one of the most powerful conversations we had. We spend so much time focusing on how to grow our businesses that we forget to ask a much more important question: What are we actually building this for? In this episode, I explore why clarity is the foundation of growth, how to create a busi...

This week marks the end of school for my eldest daughter. While it's an exciting new chapter for her, it has also made me reflect on the reasons I built my wellness business in the first place. When I started teaching Pilates, flexibility was everything. I wanted to be present for my family and create a business that worked around motherhood. But as life changes, our businesses need to evolve too....

This week I'm exploring a pattern I've seen repeatedly in conversations with wellness professionals: highly experienced, capable experts who know their craft inside out, but still feel stuck when it comes to creating and growing an online offer. In this episode, I unpack why knowledge isn't usually the problem, and why the biggest barriers to growth are often the ones we can't see ourselves. We di...

In this episode of Scaling Wellness, I'm sharing the 3 things I wish I'd had in place when I first launched online - and why building a successful digital offer has far less to do with perfection than most wellness experts think. From niching and choosing the right business model to avoiding the trap of trying to figure everything out alone, this episode is packed with honest lessons, practical ad...

Today’s episode is an honest conversation about ambition, identity, and the hidden tension many wellness professionals experience after leaving traditional careers. If you’ve ever felt underestimated in your wellness business… If you’ve wondered whether your work is being taken seriously… If part of you misses the challenge, recognition, progression or financial stability of your previous career…...

In this episode, I’m joined by my lovely client Claire Linnell, a yoga teacher who came into the Scaling Wellness Accelerator with an online membership already created, but lots of ideas about where to take it next. We talk about how Claire moved from a broad membership created for her existing in-person clients, into a much clearer, more specific offer: Burnout to Balance , designed for overwhelm...

If building something online feels like another job … this episode is for you. The problem isn’t that you’re too busy, it’s that your business only works when you do. Right now, your income is tied to your time, energy, and presence, which means staying busy = staying stuck. So of course you don’t want to add more. But what if building online wasn’t about adding…What if it was about replacing ? In...

In this episode, I’m unpacking the truth about memberships in the wellness space. Because yes-memberships can work. But most aren’t. And it’s not the model that’s broken… it’s how they’re being built. I share why so many wellness memberships struggle to grow, feel overwhelming to run, or fail to retain clients—and what actually needs to be in place to make them work. In this episode: Why low-ticke...

In this episode of Scaling Wellness , I take you behind the scenes of a recent coaching session inside the Scaling Wellness Accelerator and share four common mistakes wellness experts make when creating and selling online programmes. If you have ever felt tempted to add more content, solve more problems, speak to more people, or create something before checking whether your audience actually wants...

Selling used to feel awkward, uncomfortable… and a bit like something to avoid. Now it’s one of my favourite parts of running a business. In this episode, I’m breaking down my version of selling-how I make consistent sales without relying on daily posting, pressure, or feeling pushy. You’ll learn: Why most wellness experts struggle to sell (even when they’re showing up consistently) The biggest mi...

In this episode, I share 7 simple investments that have helped grow my digital wellness business over the last 8 years. From low-cost tools to bigger decisions, these are the things that made showing up easier, improved quality, and sped up growth-without overcomplicating anything. What You’ll Learn How to make content creation easier Why your workspace matters more than you think How to use AI wi...