Scaling Wellness

June became my biggest month in business ever. Eight new Accelerator clients. Two new one-to-one clients. Two renewals. A multi-five-figure month. But...This wasn't an overnight success. It was the result of eight years of experimenting, refining, launching, failing, learning and showing up consistently. In this episode, I'm taking you behind the scenes of what actually created my best month in bu...

If you've ever found yourself asking... "Should I wait until September?" "Should I build another freebie?" "Should I launch something new?" "Should I grow my audience first?" ...this episode is for you. This week I realised I'd had the same coaching conversation over and over again with different wellness experts. Different businesses, different offers and different stages of business - but the sa...

This week, I'm taking you behind the scenes of a recent Scaling Wellness Accelerator strategy day and sharing one of the most powerful conversations we had. We spend so much time focusing on how to grow our businesses that we forget to ask a much more important question: What are we actually building this for? In this episode, I explore why clarity is the foundation of growth, how to create a busi...

This week marks the end of school for my eldest daughter. While it's an exciting new chapter for her, it has also made me reflect on the reasons I built my wellness business in the first place. When I started teaching Pilates, flexibility was everything. I wanted to be present for my family and create a business that worked around motherhood. But as life changes, our businesses need to evolve too....

This week I'm exploring a pattern I've seen repeatedly in conversations with wellness professionals: highly experienced, capable experts who know their craft inside out, but still feel stuck when it comes to creating and growing an online offer. In this episode, I unpack why knowledge isn't usually the problem, and why the biggest barriers to growth are often the ones we can't see ourselves. We di...

In this episode of Scaling Wellness, I'm sharing the 3 things I wish I'd had in place when I first launched online - and why building a successful digital offer has far less to do with perfection than most wellness experts think. From niching and choosing the right business model to avoiding the trap of trying to figure everything out alone, this episode is packed with honest lessons, practical ad...

Today’s episode is an honest conversation about ambition, identity, and the hidden tension many wellness professionals experience after leaving traditional careers. If you’ve ever felt underestimated in your wellness business… If you’ve wondered whether your work is being taken seriously… If part of you misses the challenge, recognition, progression or financial stability of your previous career…...

In this episode, I’m joined by my lovely client Claire Linnell, a yoga teacher who came into the Scaling Wellness Accelerator with an online membership already created, but lots of ideas about where to take it next. We talk about how Claire moved from a broad membership created for her existing in-person clients, into a much clearer, more specific offer: Burnout to Balance , designed for overwhelm...

If building something online feels like another job … this episode is for you. The problem isn’t that you’re too busy, it’s that your business only works when you do. Right now, your income is tied to your time, energy, and presence, which means staying busy = staying stuck. So of course you don’t want to add more. But what if building online wasn’t about adding…What if it was about replacing ? In...

In this episode, I’m unpacking the truth about memberships in the wellness space. Because yes-memberships can work. But most aren’t. And it’s not the model that’s broken… it’s how they’re being built. I share why so many wellness memberships struggle to grow, feel overwhelming to run, or fail to retain clients—and what actually needs to be in place to make them work. In this episode: Why low-ticke...

In this episode of Scaling Wellness , I take you behind the scenes of a recent coaching session inside the Scaling Wellness Accelerator and share four common mistakes wellness experts make when creating and selling online programmes. If you have ever felt tempted to add more content, solve more problems, speak to more people, or create something before checking whether your audience actually wants...

Selling used to feel awkward, uncomfortable… and a bit like something to avoid. Now it’s one of my favourite parts of running a business. In this episode, I’m breaking down my version of selling-how I make consistent sales without relying on daily posting, pressure, or feeling pushy. You’ll learn: Why most wellness experts struggle to sell (even when they’re showing up consistently) The biggest mi...

In this episode, I share 7 simple investments that have helped grow my digital wellness business over the last 8 years. From low-cost tools to bigger decisions, these are the things that made showing up easier, improved quality, and sped up growth-without overcomplicating anything. What You’ll Learn How to make content creation easier Why your workspace matters more than you think How to use AI wi...

Most wellness experts believe they need a bigger audience before they can make real money online, but what if that belief is the very thing holding them back? In this episode, I breaks down why follower count is often just a vanity metric, and why it rarely reflects revenue, freedom, or real impact. I share what i've seen behind the scenes of both small and large businesses, and why a smaller, mor...

In this episode of the Scaling Wellness Podcast , I’m joined by Julie, health coach and creator of the MIND Method-a programme helping women over 50 lose weight without dieting, restriction or food obsession. Julie shares her journey from estate agent, to 80's fashion model, to personal trainer and health coach, and how her own experiences with diet culture led her to create a completely different...

Are wellness memberships still working - or are they quietly holding your business back? In this episode, I’m unpacking what’s really going on inside the wellness industry right now, and why the membership model that once felt like the obvious next step is no longer delivering for most experts. Drawing on my own experience growing a membership to 400+ members, I share what it actually takes behind...

Many wellness experts start their digital businesses with a low-ticket, high-volume strategy - £15 memberships, large libraries of content, and the hope that hundreds of people will join. But for most wellness professionals, this approach quickly becomes frustrating. Without a huge audience, it’s incredibly difficult to build the volume needed to make it profitable. In this episode, I explore the...

We often see the highlight reels of successful online wellness businesses - the launches, the £10k months, the big wins. But behind the scenes, building a scalable digital business takes time, strategy and resilience. In this episode, I share five hard truths about growing a digital wellness business - the realities most people don’t talk about, but that every wellness entrepreneur needs to unders...

In this behind-the-scenes episode, I’m unpacking what really happened at our recent Accelerator Away Day - the themes, the sticking points, and the powerful shifts that came up in the room. From identity to strategy, we explored what’s actually keeping wellness experts stuck. Inside this episode: Why “I hope to…” language is shrinking your growth The real reason doubling your membership might feel...

This week’s episode is a little different. I’m taking you behind the scenes of what’s changing inside my business - and why. Recently, my coach challenged me to build in plain sight. To show the iterations. The refinements. The parts that aren’t perfectly packaged yet. And this feels important because I know I attract a lot of perfectionists. High-achieving wellness experts who want everything to...

If you know your stuff but freeze when it comes to posting online, this episode is for you. In this episode of Scaling Wellness , I’m talking about why so many experienced wellness professionals struggle with messaging - not because they lack confidence or expertise, but because they’re comparing themselves to louder voices in the industry. I share a client example of a midlife strength coach who...

Welcome back to another episode of Scaling Wellness . Today we’re talking about something that so many wellness experts get stuck on - how to actually sell your digital product once it’s built. Even the biggest brands in the world aren’t just “hoping” people buy. They are running planned, strategic campaigns over and over again - and we need to be doing the same in wellness. In this episode, I bre...

In this episode of Scaling Wellness , I’m talking about one of the most important (and most misunderstood) elements of building a successful digital wellness business: the promise . So many wellness experts believe their clients are buying Pilates, yoga, coaching, nutrition, or strength training. They’re not. They’re buying a future outcome . They’re buying relief, confidence, clarity, consistency...

Welcome back to another episode of Scaling Wellness . Today’s episode is a little different - I’m answering real questions that came directly from my Instagram audience. Here’s what we cover 👇 1. Can You Overdeliver (and Overwhelm) in a Membership? 2. How Do I Build an Audience Without Burning Out? 3. Can I Have More Than One Niche? 4. How Do I Grow Without Paying for Ads? This episode is for you...

In today’s episode of Scaling Wellness , I’m giving you a little trigger warning: this episode is PUNCHY and will walk you through what succeeding in the online space is really going to take. Because I see it all the time - wellness experts stepping into the online space thinking it’ll be the easier route. But I’m here to tell you that building a digital wellness business is not the easy option. I...